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PhocusWire's in-depth coverage of travel search, featuring news, analysis, interviews, research and more on Google, other search engines, strategies, executives and role in the market.

Big travel sites hit by Google content farming clearout
News / Online
Big travel sites hit by Google content farming clearout
By Kevin May | February 28, 2011
A string of well known travel brands - including Uptake and Travelpod - have fallen foul of a crackdown by Google on what it calls "low-quality sites" or "sites that are just not very useful". Read More
Travel advertising rules - good for consumers, nightmare for companies
By Kevin May | February 23, 2011
A regulatory storm is heading for the UK, where pretty much every travel company will have to watch for blunders on any of its publicly available information on the web. Read More
Ten reasons why travel marketers should consider Facebook
News / Online
Ten reasons why travel marketers should consider Facebook
By Viewpoints | February 11, 2011
With over 600 million active users regularly sharing their preferences, likes and location, Facebook’s enormous amount of user data makes the social network an incredibly powerful performance based... Read More
TLabs Showcase - Beachionary
News / Online
TLabs Showcase - Beachionary
By Kevin May | February 10, 2011
TLabs Showcase on travel startups featuring UK-based trip Beachionary, a trip planning and community platform targeting beach lovers. Read More
Hotel brand hijacking in search - look out for a revolution
News / Online
Hotel brand hijacking in search - look out for a revolution
By Patrick Landman | February 10, 2011
Here is an interesting quandary - if online travel agencies claim to bring incremental business, why do they advertise on hotel brand names? Read More
Google tries new ways of capturing hotel reviews
News / Online
Google tries new ways of capturing hotel reviews
By Viewpoints | February 4, 2011
The very public flap between Google and TripAdvisor over hotel reviews continues to play out like a travel industry soap opera. Read More
Three top tips for remarketing techniques in travel
News / Online
Three top tips for remarketing techniques in travel
By Viewpoints | January 28, 2011
Did you know that more than 95% of website visitors leave before completing a transaction? Read More
Laughing at searching on the web for hotel reviews
By Kevin May | January 25, 2011
With all the ire about TripAdvisor and Google these days it's sometimes worth seeing how it all looks from the outside. Read More
Google-ITA Software deal: Why the deal is so important to Google
News / Online
Google-ITA Software deal: Why the deal is so important to Google
By Timothy O'Neil-Dunne | January 24, 2011
Eric Schmidt stepped aside at the top of Google last week and was replaced by fresh faced co-founder Larry Page, ready to spearhead the next phase of development. Read More
TripAdvisor: Google abusing its power with Google Places
News / Online
TripAdvisor: Google abusing its power with Google Places
By Kevin May | January 24, 2011
Google is playing with its own algorithm and market leading position to ensure Google Places wins over competing sites, TripAdvisor CEO Steve Kaufer says. Read More
Online agency StudentUniverse launches media network
News / Online
Online agency StudentUniverse launches media network
By Kevin May | January 20, 2011
StudentUniverse is the latest in a line of online travel agencies seeing the benefit of getting into the media space, this time through the creation of a media network. Read More
Why Flight Plus should scare the hell out of online travel
News / Online
Why Flight Plus should scare the hell out of online travel
By Viewpoints | January 19, 2011
Online and independent agents in the UK have never faced such a hidden and potentially disastrous regulation reform as Flight Plus. Read More
Teletext Holidays faces tech problems as site and TV ad launch
News / Online
Teletext Holidays faces tech problems as site and TV ad launch
By Kevin May | January 18, 2011
Teletext Holidays has admitted to teething problems with its new website - a delayed launch in itself which unfortunately has coincided with a new high profile TV ad campaign. Read More
Google travel posters will need little editing post-ITA Software deal
News / Online
Google travel posters will need little editing post-ITA Software deal
By Kevin May | January 16, 2011
Google is pushing its Chrome browser in a major way in the UK at the moment, with a high-profile poster campaign on the rail and London Underground network. Read More
How Google could kill the Long Tail of travel
News / Online
How Google could kill the Long Tail of travel
By Timothy O'Neil-Dunne | January 4, 2011
The personality of the travel industry has changed over the last 15 years. Prior to the internet's arrival as a major personal tool, the supply pyramid was fairly flat. Read More
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