Search

PhocusWire's in-depth coverage of travel search, featuring news, analysis, interviews, research and more on Google, other search engines, strategies, executives and role in the market.

News / Online

Five big mistakes expert travel marketers make every day

By Viewpoints | December 8, 2010

Right now web businesses all across the globe are shovelling money into marketing programs that are massively underperforming, and chances are you’re one of them. Read More

News / Online

Google Maps with hotel prices and date search now running in the UK

By Kevin May | December 3, 2010

A few months after the US fully rolled out the project, users in the UK can now search for hotel prices and availability on Google Maps. Read More

News / Online

Where can we go for trustworthy information on the web?

By Timothy O'Neil-Dunne | November 29, 2010

The behavior of the web shopper – which by now is just about everyone – is interesting. Read More

News / Online

Google-ITA Software deal: FairSearch takes a turn to hit back

By Kevin May | November 22, 2010

It was only a matter of time before the anti Google-ITA Software deal campaign group FairSearch responded to last week's major broadside from Google. Read More

News / Online

Untangling the complexities of search marketing in travel

By Viewpoints | November 18, 2010

With some of the worst of the recession looking to be behind us, perhaps the travel industry is benefitting from an increase in consumer confidence. Read More

News / Online

Kayak will add booking path to website, Swoodoo will be like Sidestep

By Kevin May | November 17, 2010

So perhaps delegates here were expecting CEO Steve Hafner to give away some insight around Kayak's decision to IPO this morning. Read More

News / Online

Google-ITA Software deal: Google fires major broadside at FairSearch

By Viewpoints | November 17, 2010

Google has launched a significant attack on the FairSearch campaign group as it tries to defend its acquisition of ITA Software from what it calls "complainers". Read More

News / Online

Google-ITA Software deal: The infographic

By Timothy O'Neil-Dunne | November 17, 2010

So here is a diagram outlining the core issue Google thinks it is trying to solve with the purchase of ITA Software. Read More

News / Online

Travel industry to boost spend on social media marketing in 2011

By Kevin May | November 16, 2010

Social media is expected to feature strongly in marketing budgets across the travel industry in 2011, with online display likely to be the channel missing out. Read More

News / Online

Wego metasearch merges with HolidayIQ, raises Series B round

By Kevin May | November 15, 2010

Asia-Pacific metasearch site Wego has grabbed a Series B funding package from US-based private equity group Tiger Global Management. Read More

News / Online

With friends like these who needs enemies

By Kevin May | November 15, 2010

So as the FairSearch campaign prepares to turn the entire world against Google, its members will be delighted to learn Mountain View is still trying to do no evil. Read More

News / Online

Google Instant Previews - the web version of Does My Bum Look Big In This?

By Kevin May | November 12, 2010

Just four weeks ago Google began testing previews of web pages in search results - an intriguing move, but one which made sense after the launch of Google Instant. Read More

News / Online

TripSwarm startup lasts all of a few weeks

By Kevin May | November 8, 2010

Strange happenings at fledgling startup TripSwarm with news that at least one of the co-founders has quit, citing creative differences and saturation of the market. Read More

News / Online

Everbread announces trio of clients for Haystack product

By Kevin May | November 5, 2010

Ever since Google surprised many and named flight search technology startup Everbread as part of the infamous travel ecosystem, the company has attracted lots of attention. Read More