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PhocusWire's in-depth coverage of travel search, featuring news, analysis, interviews, research and more on Google, other search engines, strategies, executives and role in the market.

Traxo delves into traveller details for more personalised hotel search
News / Distribution
Traxo delves into traveller details for more personalised hotel search
By Linda Fox | January 27, 2014
Traxo, the travel organiser service, is promising a new level of personalisation in hotel search with 'Traxo Factor'. The intelligence engine takes into account more than 12 elements within a trave Read More
Bing comes out fighting, integrates TripAdvisor hotel metasearch tool
News / Technology
Bing comes out fighting, integrates TripAdvisor hotel metasearch tool
By Linda Fox | November 21, 2013
Take that Google, it looks as if Microsoft Bing might be about to fight back. Well, in the US at least. Microsoft has signed a deal with TripAdvisor which will see the reviews giant's metasearch to Read More
Startup pitch: All the rooms in all the world - that's the promise of this new accommodation search engine
News / Distribution
Startup pitch: All the rooms in all the world - that's the promise of this new accommodation search engine
By Nick Vivion | November 14, 2013
An accommodation search engine that has all the rooms in all the world - that's the promise of new travel startup called AllTheRooms. This includes not just hotels, but other paid accommodations li Read More
Warning to travel brands - will your mobile website be penalized by Google?
News / Online
Warning to travel brands - will your mobile website be penalized by Google?
By Stephen Joyce | June 24, 2013
Earlier this month, Google announced that it would begin penalizing websites that did not offer a good mobile experience for smartphone users. Read More
Online luxury shoppers help pinpoint expansion opportunities for hotels
News / Online
Online luxury shoppers help pinpoint expansion opportunities for hotels
By Linda Fox | June 20, 2013
Different use cases for every day search data are getting more interesting and sophisticated as the results of the World Luxury Index Hotels show Read More
Priceline inventory to appear in MapQuest products
News / Online
Priceline inventory to appear in MapQuest products
By Nick Vivion | April 15, 2013
MapQuest continues to tweak its product offering, now offering up Priceline fares in their mapping product. The Priceline Partner Network will power the newly launched feature to book travel directly on... Read More
Cooboutique brings cash back to the world's most stylish temporary digs
News / Online
Cooboutique brings cash back to the world's most stylish temporary digs
By Nick Vivion | April 15, 2013
Boutique hotel aggregation is a sizzling sector in the travel industry: Jetsetter was just purchased by TripAdvisor, startups like Want Me Get Me are aiming squarely at the segment, and stalwarts like... Read More
Unleash the location-based beasts: Exploring the new Graph Search on Facebook
News / Online
Unleash the location-based beasts: Exploring the new Graph Search on Facebook
By Nick Vivion | April 10, 2013
This morning was a special one: this writer's Facebook account was finally welcomed into the new Graph Search format. After covering the launch of Graph Search, and several posts surrounding the new... Read More
Meta search rules: SeatGuru relaunches with flight planning tools, revamped look
News / Online
Meta search rules: SeatGuru relaunches with flight planning tools, revamped look
By Nick Vivion | January 22, 2013
Following along from TripAdvisor's hotel meta search launch, TripAdvisor subsidiary SeatGuru has relaunched their website with a revamped look and flight planning tools. Read More
Facebook announces new product called Graph Search - implications for travel
News / Online
Facebook announces new product called Graph Search - implications for travel
By Nick Vivion | January 15, 2013
Facebook co-founder and CEO Mark Zuckerberg ended reams of speculation this week and announced a new product called Graph Search. Read More
Superfly’s guerilla marketing on Facebook is luring travelers to its flight search
News / Online
Superfly’s guerilla marketing on Facebook is luring travelers to its flight search
By Sean O'Neil | January 7, 2013
Superfly's guerrilla marketing on Facebook has lured users to its fight search tool, and its new airline e-mail scanning service may let customers load up their mileage information in a single click. Read More
Understanding mobile search: differences in ‘local intent’ Google SERPs
News / Online
Understanding mobile search: differences in ‘local intent’ Google SERPs
By Viewpoints | December 27, 2012
When we received a tip from a helpful Tnooz reader noting an interesting search inconsistency with Google handsets running the newest version of Android, Jelly Bean, we decided it was a great... Read More
Google tests hotel reservation tracking in its search results, using your booking e-mails
News / Online
Google tests hotel reservation tracking in its search results, using your booking e-mails
By Sean O'Neil | December 22, 2012
A search of a Gmail user's in-box will fetch hotel reservation confirmations and then spotlight those confirmation e-mails in natural search results when the user runs an ordinary Google.com search on... Read More
The social foundation: How social proof increases clickthrough on search
News / Online
The social foundation: How social proof increases clickthrough on search
By Nick Vivion | December 14, 2012
Word-of-mouth has always been one of the most powerful - and valuable - forms of marketing, and the age of social media has clearly accelerated the pace and efficacy with which word-of-mouth marketing... Read More
Semantic search will be standard across online travel by 2020
News / Online
Semantic search will be standard across online travel by 2020
By Viewpoints | November 8, 2012
Technology continues to push the travel, tourism and hospitality industry forward and make it more dynamic than ever before. But the next phase is where it gets REALLY exciting. Read More
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