Search

PhocusWire's in-depth coverage of travel search, featuring news, analysis, interviews, research and more on Google, other search engines, strategies, executives and role in the market.

Content marketing - the new search?
News / Distribution
Content marketing - the new search?
By Viewpoints | May 5, 2017
Since the early days of “search”, travel brands have led the way in building new business models that cater to the changing ways that consumers shop online, engaging consumers at targeted moments when Read More
Daimler aims to take the complexity out of corporate travel
News / Distribution
Daimler aims to take the complexity out of corporate travel
By Michele McDonald | April 27, 2017
Travelers often think it’s important to see all the available options for a trip, but a new project at Daimler, the huge German car and truck manufacturer, gives the lie to that assumption. Called Read More
Will voice-activated flight search finally catch on?
News / Technology
Will voice-activated flight search finally catch on?
By Nick Vivion | March 17, 2015
The latest foray of a travel brand into voice-activated search is called Opal. This time its OTA OneTravel stepping up to the microphone with its own personal voice assistant for its Android app. A Read More
Google to rank brands with Android apps higher in mobile searches
News / Technology
Google to rank brands with Android apps higher in mobile searches
By Nick Vivion | March 3, 2015
Developers, pay attention: Google has changed its ranking algorithm for mobile searches and will prioritize results for those brands with Android apps installed on the searcher's phone. The announc Read More
Simpler search, single purpose apps and other mobile travel takeaways
News / Technology
Simpler search, single purpose apps and other mobile travel takeaways
By Linda Fox | November 11, 2014
At some point or other, most of us will have heard that mobile is just another channel. Yet many now see it as much more than that. From a Facebook point of view, it has become more of a human beha Read More
Groupon steps into battle for local on mobile with new Pages product
News / Technology
Groupon steps into battle for local on mobile with new Pages product
By Nick Vivion | October 23, 2014
Taking a "page" from the Yellow Pages, merchant deals brand Groupon has announced a new product called "Pages" that brings together seven million merchants in one place. The concept is a familiar " Read More
Don't sell me a suitcase after a trip, tap the moments that matter
News / Online
Don't sell me a suitcase after a trip, tap the moments that matter
By Viewpoints | September 30, 2014
Advertisers crafting contextual advertising campaigns based on literal keyword search-based actions or past guest actions are losing the war in what I’m calling “moments that matter”. The movement Read More
Google has mapped the moon and mars, don't leave your hotel out
News / Distribution
Google has mapped the moon and mars, don't leave your hotel out
By Viewpoints | September 12, 2014
You have been told for years to spend as much time as possible on your TripAdvisor page. It is still relevant but it is time to have a closer look at another of your online tools. Google business p Read More
Get your heads around marketing and ecommerce trends (as uncovered in search volumes)
News / Technology
Get your heads around marketing and ecommerce trends (as uncovered in search volumes)
By Viewpoints | September 9, 2014
At the beginning of 2014, we rounded up some trends and predictions for the year in digital marketing and ecommerce. I thought I’d dip back in and take a look at some of the most incipient trends w Read More
How many websites and devices does a consumer use to research travel?
News / Technology
How many websites and devices does a consumer use to research travel?
By Nick Vivion | September 2, 2014
As devices proliferate, the number of touchpoints for travel research increases. Brands such as Expedia are focusing on the cross-device experience, and are delivering research showing that some consu Read More
Traxo delves into traveller details for more personalised hotel search
News / Distribution
Traxo delves into traveller details for more personalised hotel search
By Linda Fox | January 27, 2014
Traxo, the travel organiser service, is promising a new level of personalisation in hotel search with 'Traxo Factor'. The intelligence engine takes into account more than 12 elements within a trave Read More
Bing comes out fighting, integrates TripAdvisor hotel metasearch tool
News / Technology
Bing comes out fighting, integrates TripAdvisor hotel metasearch tool
By Linda Fox | November 21, 2013
Take that Google, it looks as if Microsoft Bing might be about to fight back. Well, in the US at least. Microsoft has signed a deal with TripAdvisor which will see the reviews giant's metasearch to Read More
Startup pitch: All the rooms in all the world - that's the promise of this new accommodation search engine
News / Distribution
Startup pitch: All the rooms in all the world - that's the promise of this new accommodation search engine
By Nick Vivion | November 14, 2013
An accommodation search engine that has all the rooms in all the world - that's the promise of new travel startup called AllTheRooms. This includes not just hotels, but other paid accommodations li Read More
Warning to travel brands - will your mobile website be penalized by Google?
News / Online
Warning to travel brands - will your mobile website be penalized by Google?
By Stephen Joyce | June 24, 2013
Earlier this month, Google announced that it would begin penalizing websites that did not offer a good mobile experience for smartphone users. Read More
Online luxury shoppers help pinpoint expansion opportunities for hotels
News / Online
Online luxury shoppers help pinpoint expansion opportunities for hotels
By Linda Fox | June 20, 2013
Different use cases for every day search data are getting more interesting and sophisticated as the results of the World Luxury Index Hotels show Read More
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