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PhocusWire's in-depth coverage of travel search, featuring news, analysis, interviews, research and more on Google, other search engines, strategies, executives and role in the market.

Startup Stage SeeVoov
Interview / Startups
STARTUP STAGE: SeeVoov drives travel bookings through tagged videos
By Mitra Sorrells | June 12, 2018
 SeeVoov provides tagged video content to help travelers select destinations, accommodations and activities.    Read More
Voice search marketing strategies
News / Technology
Listen up: Travel marketers need to pay attention to voice search
By Stuart Butler - Fuel | June 12, 2018
There’s a lot of coverage in the media about Google, Amazon and Apple (ok, AND Microsoft) regarding the race to dominate the voice assistant space. Read More
digital marketing part 2 social media
News / Technology
Modern travel marketing, part 2: Social media
By Jill Menze | June 11, 2018
For the second installment on modern travel marketing, we explore the power of social media and how it influences consumer behavior, as well as the tactics travel brands are using to grow their reach... Read More
Digital marketing series part 1 SEO
News / Online
Modern travel marketing, part 1: SEO strategy
By Mitra Sorrells | June 4, 2018
Throughout June, we're looking at a variety of topics under the umbrella of digital marketing. We start with an analysis of the current state of search engine optimization, which today could be renamed... Read More
QOTW: Something about an invasion of privacy
News / Technology
QOTW: Something about an invasion of privacy
By PhocusWire | June 1, 2018
Quote from Clayton Reid, CEO of MMGY Global, in an article on PhocusWire this week. Read More
How Airbnb grows its host community through online marketing
Opinion / Online
How Airbnb grows its host community through online marketing
By Tao Cui, Ye Wang and Bassel Namih - Airbnb | June 1, 2018
Which ads to buy? How much to pay for each ad? How to measure the performance of each ad? Airbnb built a marketing system to answer these questions. Read More
CEO interview TurnKey Vacation Rentals T.J. Clark
Interview / Online
In The Big Chair - T.J. Clark of TurnKey Vacation Rentals
By Mitra Sorrells | May 30, 2018
T.J. Clark co-founded the company in 2013 to provide vacation rental homeowners and guests a consistent, high-end experience similar to a fine hotel. It now has 400 employees and more than 3,500... Read More
Security series part 4 op-ed
Opinion / Online
Travel, data security and false narratives around Facebook
By Clayton Reid - MMGY Global | May 29, 2018
The disclosure of Facebook data breaches during the U.S. presidential election has created a shudder across the marketing landscape. Read More
Startup Stage VacationRenter
Interview / Startups
STARTUP STAGE: VacationRenter aims to solve the industry's inventory fragmentation
By Mitra Sorrells | May 14, 2018
Two ex-Googlers created the vacation rental search engine that consolidates listings from sites such as Booking.com, VRBO, HomeAway and more.  Read More
Startup Stage Chozun
Interview / Startups
STARTUP STAGE: Chozun offers blockchain system for experiences and loyalty
By Mitra Sorrells | May 3, 2018
Australian entrepreneurs Teresa Truda and Zia Word pivoted the focus of their app to Chinese outbound millennial travelers after they were accepted into Chinaccelerator, a Shanghai-based startup... Read More
Hoteliers should care about voice technology - here's why
Opinion / Technology
Hoteliers should care about voice technology - here's why
By Max Starkov - HEBS Digital | April 30, 2018
With internet users preferring communication with images and, most importantly, voice activation, there is a great opportunity for hotels in this landscape. Read More
Meet the ultra-smart new head of AI at Google
Notated News / Technology
Meet the ultra-smart new head of AI at Google
By Tom Simonite - Wired | April 19, 2018
Google's heavy investment in artificial intelligence has helped the company’s software write music and beat humans at complex board games. Read More
In The Big Chair – Noreen Henry of WayBlazer
Interview / Technology
In The Big Chair – Noreen Henry of WayBlazer
By Mitra Sorrells | April 12, 2018
Hotel brands, travel tech providers, airline vacation packaging groups and others use Wayblazer’s AI-powered recommendation engine to help travelers find the best destinations and products. Read More
tripadvisor sponsored placements
News / Online
Hotels can now buy sponsored listings on TripAdvisor
By Jill Menze | April 4, 2018
Hotels jostling for visibility on TripAdvisor can now buy their way to the top through the platform’s Sponsored Placements offering. Read More
Google's stealth lab tests new travel products
News / Online
Google's stealth lab tests new travel products
By Kevin May | March 29, 2018
An app focusing on corporate travel services and an additional app for the Local Guides community are in the works at the Google "incubator". Read More
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