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PhocusWire's in-depth coverage of travel search, featuring news, analysis, interviews, research and more on Google, other search engines, strategies, executives and role in the market.

 alt='Six ways COVID has changed the airline industry'  Title='Six ways COVID has changed the airline industry'
News / Distribution
Six ways COVID has changed the airline industry
By Jill Menze | December 2, 2021
Moving into 2022, airlines will need to focus on convenience and predictability to meet consumer demands. Read More
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News / Distribution
VIDEO: BeMyGuest on the tech opportunity in tours and activities
By PhocusWire | November 30, 2021
Speaking in the PhocusWire Studio during The Phocuswright Conference, BeMyGuest CEO Blanca Menchaca explains how the pandemic has opened up operators and distributors to connectivity and partnerships. Read More
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News / Online
Holidu acquires vacation rental platform Spain-Holiday
By Jill Menze | October 21, 2021
Holidu will expand its presence in Spain by merging Spain-Holiday with subsidiary Bookiply. Read More
 alt='Do online travel agencies suffer from brand blindness?'  Title='Do online travel agencies suffer from brand blindness?'
Opinion / Online
Do online travel agencies suffer from brand blindness?
By Chris Torres - Tourism Marketing Agency | September 27, 2021
To grow a successful brand, online travel agencies need to refocus how they brand and market their services. Read More
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News / Online
Google launches sustainability initiatives, confirms "Things to Do" changes
By Mitra Sorrells | September 22, 2021
Google, in addition to adding "eco-certified" badges to hotels and joining the Travalyst coalition, has confirmed updates to its search and booking functions for tours and activities. Read More
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News / Online
Travel + Leisure debuts travel subscription service
By Jill Menze | September 8, 2021
Called Travel + Leisure Club, the subscription service offers members access to preferred pricing, concierge services, exclusive experiences and a magazine subscription for $9.95 per month. Read More
 alt='What do Gen Z travelers want from online travel brands?'  Title='What do Gen Z travelers want from online travel brands?'
News / Online
What do Gen Z travelers want from online travel brands?
By Jill Menze | August 31, 2021
According to new research, Gen Z travelers favor online travel agencies as well as travel brands that echo their values. Read More
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News / Online
The state of digital advertising in travel
By Jill Menze | August 24, 2021
A new report from Sojern seeks to understand how COVID-19 has impacted budget, ad spend, allocation by channel and how advertisers are thinking about the future of ad tech. Read More
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News / Online
Tripadvisor and Airbnb join Google as local search powerhouses
By Kevin May | August 23, 2021
Google is the web service of choice for the vast majority of consumers looking for information on local businesses and activities - but a new survey indicates other brands are definitely in the... Read More
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News / Online
Hopper raises another $175M, will add 500 employees
By Mitra Sorrells | August 17, 2021
Five months after a $170 million fundraise, Hopper is doing it again – this time $175 million in Series G financing, bringing its total raised to date to $585 million.   Read More
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News / Online
Growing search volume, longer search windows point to return of traveler optimism
By Jill Menze | August 12, 2021
According to Expedia Group’s Q2 2021 Travel Recovery Trend Report, monthly global search volumes grew more than 70% quarter-over-quarter. Read More
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News / Online
Google told more transparency needed in flight and hotel prices by regulator
By Linda Fox | July 28, 2021
Google has been given two months to make changes to its flight and hotel pricing results. Read More
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News / Online
Google expands Travel Insights tools with new features, U.S. search data
By Mitra Sorrells | July 15, 2021
Following a partnership with the UNWTO announced in May, Google is now also working with Destinations International and HSMAI to hep destinations and hoteliers use travel search data more effectively. Read More
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Interview / Technology
VIDEO: Qtravel - Launch pitch at Phocuswright Europe 2021
By PhocusWire | July 12, 2021
Qtravel is a Travel-Search-as-a-Service to easily develop tailored, fast search and discovery experiences that decrease costs and convert. Read More
 alt='Google Travel adds vacation rentals alongside hotels in search results'  Title='Google Travel adds vacation rentals alongside hotels in search results'
News / Distribution
Google Travel adds vacation rentals alongside hotels in search results
By Mitra Sorrells | May 27, 2021
Beginning today, consumers that search for accommodations in a specific destination may see both hotels and vacation rentals in the search results on google.com/travel. Read More