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PhocusWire's in-depth coverage of travel search, featuring news, analysis, interviews, research and more on Google, other search engines, strategies, executives and role in the market.

Skyscanner launches AI travel discovery, road trip planning tools
News / Technology
Skyscanner launches AI travel discovery, road trip planning tools
By Cathy Walsh | June 30, 2026
The company is testing personalized destination recommendations and road trip itineraries while also expanding flight tracking, price alerts and accommodations. Read More
The architecture of truth: Why ‘AI SEO’ for hotels is snake oil
Opinion / Technology
The architecture of truth: Why ‘AI SEO’ for hotels is snake oil
By Fred Bean - HotelPORT | June 29, 2026
Fred Bean, founder and CEO of HotelPORT, argues that AI search rewards data accuracy and consistency—not AI SEO tactics or technical shortcuts. Read More
Sabre tech lead lifts curtain on company’s technological shift
News / Technology
Sabre tech lead lifts curtain on company’s technological shift
By Morgan Hines | June 25, 2026
Garry Wiseman shared about the company’s AI strategy and development, building trust and change management. Read More
Travel's next operating system won't be built on search
News / Technology
Travel's next operating system won't be built on search
By Cathy Walsh | June 24, 2026
At Phocuswright Europe 2026, OAG CEO Filip Filipov explored how AI agents could transform the traveler experience and what the industry must build to enable it. Read More
OTAs lead, AI rises and travelers research less: New findings from three key European markets
News / Online
OTAs lead, AI rises and travelers research less: New findings from three key European markets
By Phocuswright Research | June 23, 2026
How Europe’s travelers are planning differently in 2026. Read More
Cutting through the AI noise: Hospitality's next era
News / Technology
Cutting through the AI noise: Hospitality's next era
By Morgan Hines | June 22, 2026
Stakeholders from Aimbridge Hospitality, In2 Consulting, Wyndham and Another Star shared their thoughts on the AI era at HITEC 2026 Read More
Cendyn launches Wayfinder to help hotels avoid "OTA 2.0"
News / Technology
Cendyn launches Wayfinder to help hotels avoid "OTA 2.0"
By Linda Fox | June 11, 2026
Wayfinder will help hotels gain, measure and boost visibility across AI platforms such as Gemini, ChatGPT and Perplexity. Read More
Hotel distribution pushes beyond traditional channels
News / Distribution
Hotel distribution pushes beyond traditional channels
By Cathy Walsh | June 10, 2026
Industry analysis from Shiji tracks the evolving distribution ecosystem, mapping new categories including AI-driven visibility and direct-booking platforms, map-based commerce and social messaging. Read More
Travel marketers prepare for the rise of AI agents
News / Technology
Travel marketers prepare for the rise of AI agents
By Morgan Hines | May 28, 2026
Executives from Expedia Group, OpenAI and The Trade Desk say travel marketers must adapt as AI agents become a bigger part of trip discovery and booking. Read More
Travel operators ramp up AI spending as search and discovery behaviors shift
News / Online
Travel operators ramp up AI spending as search and discovery behaviors shift
By Cathy Walsh | May 27, 2026
TravelTech Show research points to rising investment in AI and travel technology as operators adapt to changing customer search, discovery and booking patterns. Read More
3 key takeaways from Google I/O 2026
News / Technology
3 key takeaways from Google I/O 2026
By Matthew Parsons | May 21, 2026
New agentic AI features unveiled at Google I/O 2026 could reshape how travelers search, shop and book trips, increasing pressure on travel brands to become machine-readable and agent-accessible. Read More
Direct Ferries launches ChatGPT app for search, discovery
News / Technology
Direct Ferries launches ChatGPT app for search, discovery
By Morgan Hines | May 13, 2026
Bringing Direct Ferries into ChatGPT marks the next step in addressing the ferry segment’s fragmentation, according to CEO Niall Walsh. Read More
TikTok formalizes in-app travel bookings with Booking.com, Expedia, Trip.com among partners
News / Technology
TikTok formalizes in-app travel bookings with Booking.com, Expedia, Trip.com among partners
By Morgan Hines | May 12, 2026
TikTok GO brings in-app travel booking to 200 million U.S. users, compressing the path from video discovery to reservation. Read More
Expedia Group hits record Q1 profitability amid AI overhaul
News / Finance
Expedia Group hits record Q1 profitability amid AI overhaul
By Morgan Hines | May 7, 2026
CEO Ariane Gorin shared concrete examples of how AI has driven performance across the business. Read More
Trivago files antitrust suit against Google
News / Online
Trivago files antitrust suit against Google
By Morgan Hines | May 6, 2026
The company has raised concerns about Google’s use of its dominance in search to direct travelers away from other metasearch platforms. Read More
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