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PhocusWire's in-depth coverage of travel search, featuring news, analysis, interviews, research and more on Google, other search engines, strategies, executives and role in the market.

Fly Fairly acquires travel discovery engine LFG
News / Startups
Fly Fairly acquires travel discovery engine LFG
By Abby Crotty | May 20, 2025
Fly Fairly said the acquisition supports its mission to become the "most flexible" online travel agency. Read More
Why the travel industry is hooked on Google Ads (and what to do about it)
Opinion / Technology
Why the travel industry is hooked on Google Ads (and what to do about it)
By Andy Headington - Adido | May 9, 2025
Andy Headington, CEO of Adido, explores why travel companies have become so much more reliant on Google than other industries. Read More
PhocusWire's weekly travel tech news briefs: Expedia Group, FLYR, PayPal and more...
News / Technology
PhocusWire's weekly travel tech news briefs: Expedia Group, FLYR, PayPal and more...
By PhocusWire | April 18, 2025
Keep up with all the latest people, partner and product news from around the global travel industry. Read More
Amadeus-Google partnership helps airlines with dynamic pricing
News / Distribution
Amadeus-Google partnership helps airlines with dynamic pricing
By Linda Fox | April 18, 2025
Amadeus is working with Google Flight Search and Finnair to ensure fares displayed from the airline are up-to-date and accurate. Read More
You've spent 20 years optimizing for humans: Now it's time to optimize for AI
Opinion / Technology
You've spent 20 years optimizing for humans: Now it's time to optimize for AI
By Brennen Bliss - Propellic Travel Marketing | April 17, 2025
Brennen Bliss, CEO of Propellic Travel Marketing, shares tips and tactics to optimize travel websites for AI systems. Read More
CEO Spotlight: Fred Bean of HotelPORT
Interview / Technology
CEO Spotlight: Fred Bean of HotelPORT
By Abby Crotty | April 16, 2025
Hospitality distribution solutions company HotelPORT provides solutions for hoteliers to ensure accurate representation of property content shown through online travel agencies, tour operators and other... Read More
How travel businesses choose the right AI model
News / Technology
How travel businesses choose the right AI model
By Mark Frary | April 14, 2025
The world of AI is expanding rapidly, creating both solutions and concerns for travel companies. Read More
Why attribute-based selling is gaining momentum
News / Distribution
Why attribute-based selling is gaining momentum
By Matthew Parsons | April 14, 2025
Hotels are using attribute-based selling more often, allowing guests to pick and choose specific characteristics based on their own preferences. Read More
Kayak launches new AI tool for travel search
News / Technology
Kayak launches new AI tool for travel search
By Abby Crotty | April 10, 2025
Kayak described the new platform as its tech team's "playground for innovation" and said what works best on Kayak.ai will then become part of Kayak.com for everyone to use. Read More
How AI and visual search are reshaping travel discovery
News / Online
How AI and visual search are reshaping travel discovery
By Marisa Garcia | April 9, 2025
Visual search is beginning to dominate, especially for younger travelers and the numbers show that it's probably not a passing fad. Read More
Google updates AI capabilities for travel tools
News / Online
Google updates AI capabilities for travel tools
By Abby Crotty | March 27, 2025
Users will soon be able to use a new price tracking feature for hotels via Google Search and turn on a new "screenshots" feature in Google Maps. Read More
Experiences becoming “strategic and financial center” of Tripadvisor Group
News / Online
Experiences becoming “strategic and financial center” of Tripadvisor Group
By Morgan Hines | February 20, 2025
All three segments of Tripadvisor Group, including Brand Tripadvisor, Viator and TheFork, contributed positively to group profit for the first time. Read More
OpenAI debuts "Operator" agent that can book travel
News / Technology
OpenAI debuts "Operator" agent that can book travel
By Mitra Sorrells | January 24, 2025
While still very early days, the development of agents is moving fast and raises questions about the evolution of marketing strategies and search optimization, such as whether site design should change. Read More
Travel marketing experts on Google's dominance in the face of AI
News / Online
Travel marketing experts on Google's dominance in the face of AI
By Morgan Hines | January 16, 2025
Technology including artificial intelligence, new players and other innovations are shaking up travel marketing. Read More
U.K. regulator to investigate Google’s search dominance
News / Online
U.K. regulator to investigate Google’s search dominance
By Morgan Hines | January 14, 2025
The organization will look into how Google’s position is impacting businesses such as advertisers, the media and alternate search engines and also the effect on consumers.  Read More
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