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PhocusWire's in-depth coverage of travel search, featuring news, analysis, interviews, research and more on Google, other search engines, strategies, executives and role in the market.

Startup Stage: Whereo helps hotels drive revenue from experiences
Interview / Startups
Startup Stage: Whereo helps hotels drive revenue from experiences
By Linda Fox | June 23, 2025
Newly launched aggregator Whereo helps travelers discover hotels' unique offers and experiences. Read More
European traveler mindset in 2025: Simplicity, search and social influence
News / Online
European traveler mindset in 2025: Simplicity, search and social influence
By Phocuswright Research | June 23, 2025
For travel companies, digital infrastructure matters more than ever, but travelers are still grounded in pragmatic behaviors. Read More
Mary Meeker AI Trends Report: 7 takeaways for the travel industry
News / Technology
Mary Meeker AI Trends Report: 7 takeaways for the travel industry
By Matthew Parsons | June 16, 2025
The lengthy report offers crucial takeaways for the travel industry, including insights into hospitality automation, autonomous cars and an agentic future. Read More
Breaking down experiences in the travel sector
News / Online
Breaking down experiences in the travel sector
By Abby Crotty | June 13, 2025
Industry leaders from Amadeus, Booking.com and Hyatt weighed in on strategies, challenges and best practices surrounding experience sales. Read More
Tripadvisor execs on AI strategy, brand trust and memberships
News / Online
Tripadvisor execs on AI strategy, brand trust and memberships
By Abby Crotty | June 12, 2025
Tripadvisor Group CEO Matt Goldberg and new Viator president Pepijn Rijvers sat down to discuss the changing travel landscape and its evolving strategy. Read More
How AI is quietly transforming the vacation rental industry
News / Technology
How AI is quietly transforming the vacation rental industry
By Matthew Parsons | June 11, 2025
The vacation rental sector is working to optimize AI while also preparing for the next wave of innovation. Read More
Global study finds majority of travelers ready for AI to book trips
News / Technology
Global study finds majority of travelers ready for AI to book trips
By Abby Crotty | June 9, 2025
Accenture's survey of 18,000 consumers in 14 countries found that 80% of travelers are now using generative AI tools and most would trust agents to plan and book trips.  Read More
Startup Stage: Tukio wants to simplify African safari booking and planning
Interview / Startups
Startup Stage: Tukio wants to simplify African safari booking and planning
By Abby Crotty | June 6, 2025
Tukio wants to improve transparency and simplify the planning and booking process for African safaris. Read More
Iberia launches conversational assistant on ChatGPT
News / Technology
Iberia launches conversational assistant on ChatGPT
By Abby Crotty | June 5, 2025
The new tool can be accessed by searching for "Iberia" or "Iberia GPT" when logged into ChatGPT. Read More
Rapid Fire with Karen Bolda of Expedia Group
News / Online
Rapid Fire with Karen Bolda of Expedia Group
By Morgan Hines | June 5, 2025
As we count down to Phocuswright Europe, PhocusWire is shining the spotlight on a selection of conference speakers in a series of Q&As.  Read More
Agoda launches AI-powered vacation planner for Indian travelers
News / Technology
Agoda launches AI-powered vacation planner for Indian travelers
By Abby Crotty | June 4, 2025
The travel planner was built with Google's AI technology and is available until June 30 as part of a marketing campaign. Read More
Why AI travel scenarios miss the $3T opportunity
Opinion / Technology
Why AI travel scenarios miss the $3T opportunity
By Robert Matsuoka | May 30, 2025
Former TripAdvisor exec Robert Matsuoka evaluates where AI misses the mark in travel—and where the actual disruption will come from. Read More
Startup Stage: TripPromoter uses AI to help creators make their travel content bookable
Interview / Startups
Startup Stage: TripPromoter uses AI to help creators make their travel content bookable
By Morgan Hines | May 28, 2025
TripPromoter aims to "bridge the gap" for content creators hoping to sell their travel itineraries with artificial intelligence-powered technology. Read More
The impact on travel from Google I/O 2025 launches
News / Technology
The impact on travel from Google I/O 2025 launches
By Mark Frary | May 23, 2025
At look at how launches and updates, including AI mode and agentic AI, from the Google I/O 2025 event this week might play out in travel. Read More
4 scenarios on the future of agentic AI in travel
Opinion / Technology
4 scenarios on the future of agentic AI in travel
By Mario Gavira | May 22, 2025
Mario Gavira outlines future scenarios amid the evolution of agentic AI in travel—and provides key recommendations for how OTAs can respond. Read More