Round-up - Understanding and boosting ancillary revenue

Tnooz’s ten-part series Understand and Boosting Ancillary Revenue concluded this week.

The articles were written by Janet Titterton of Collinson Latitude.

Each day we featured a different approach to getting to grips with ancillary revenue - appropriate for airlines, online travel agencies, tour operators or other suppliers.

Here is the full set:

• Day One of Ten – Understanding and boosting ancillary revenue: Introduction
• Day Two of Ten – Understanding and boosting ancillary revenue: Formalising a strategy
• Day Three of Ten – Understanding and boosting ancillary revenue: Focus on the customer
• Day Four of Ten – Understanding and boosting ancillary revenue: Stick to brand position
• Day Five of Ten – Understanding and boosting ancillary revenue: Adding long term value
• Day Six of Ten – Understanding and boosting ancillary revenue: Extend product offering
• Day Seven of Ten – Understanding and boosting ancillary revenue: Consider customer journey
• Day Eight of Ten – Understanding and boosting ancillary revenue: Select the right partners
• Day Nine of Ten – Understanding and boosting ancillary revenue: Use the data insight
• Day Ten of Ten – Understanding and boosting ancillary revenue: Measure, review, refine

Contact us to submit ideas for other ten-part How To series on Tnooz.