Research

News / Online

Playing favorites: The makings of a go-to travel brand

By Phocuswright Research | December 24, 2025

Across airlines, hotels and online travel agencies, value for the money is the dominant factor in brand preference. Read More

News / Online

Why travelers are 'defecting' from a preferred airline, hotel or OTA

By Phocuswright Research | December 16, 2025

Wanting to try something new is a top justification for using non-go-to brands within the last year across a variety of travel verticals according to Phocuswright Research. Read More

News / Startups

Expect a new low in travel startup funding this year

By Phocuswright Research | December 9, 2025

Through the third quarter of 2025, funding sits at $3.5 billion, a warning sign that the year will wind up hitting another new low, likely coming in under $5 billion. Read More

News / Technology

Travel's new front door: AI discovery surges as search slips

By Phocuswright Research | December 2, 2025

While general search still leads all other research tools, its share is dropping as AI usage grows, raising the question of whether gen AI platforms could eventually overtake traditional search. Read More

News / Startups

The AI-native edge: What travel can learn from AI-driven companies

By Phocuswright Research | November 3, 2025

Travel companies can get a preview of Phocuswright's report "The AI-Native Edge: Travel Startups 2025." Read More

News / Technology

More EMEA travelers trust AI for vacation planning

By Abby Crotty | October 31, 2025

A large survey from Marriott Bonvoy found that travelers in Europe, the Middle East and Asia are increasingly using AI for travel research. Read More

Opinion / Online

Middle East travel: Shaping the future through growth and innovation

By Shadi Kaddoura - Phocuswright | October 31, 2025

The Middle East’s travel transformation offers both a blueprint and a warning, according to Phocuswright analyst Shadi Kaddoura. Read More

News / Online

From $1.6T to $1.8T: How global travel will grow, shift, go digital by 2027

By Phocuswright Research | October 27, 2025

Fueled by digital adoption and steady leisure demand, this new era of travel is marked by structural transformation on multiple fronts. Read More

News / Online

60% of U.S. property managers predict revenue growth amid ongoing challenges

By Abby Crotty | October 24, 2025

With competition already tough and set to become even more intense in 2026, revenue is top of mind for STRs. Read More

News / Online

When travel isn’t first: How economic strains are changing consumer behavior

By Phocuswright Research | October 22, 2025

While major trip components continue to be booked at similar rates, the way travelers research, plan and choose is shifting beneath the surface. Read More

News / Online

The five developments driving the evolution of U.S. OTAs

By Phocuswright Research | October 13, 2025

Amid cooling domestic demand, U.S. OTAs are adapting to a more competitive and uncertain landscape. Read More

News / Technology

How should travel companies measure AI success?

By Mark Frary | October 9, 2025

Travel industry players weigh the value of AI-generated code and the potential pitfalls of revealing associated metrics. Read More

News / Online

Travel trends in the Middle East: Experiences, Gen Z and technology

By Abby Crotty | October 7, 2025

According to Phocuswright data, in 2024, the travel market in the Middle East exceeded pre-pandemic levels by 23%, with gross total bookings reaching $101.2 billion. Read More

News / Distribution

Momentum and bottlenecks: India’s aviation in focus

By Phocuswright Research | October 6, 2025

India has now emerged as the world's third-largest aviation market by passenger traffic. Read More

News / Online

7 powerful shifts driving the Middle East travel boom

By Phocuswright Research | September 29, 2025

The Middle East has emerged as one of the fastest-growing travel markets globally, supported by proactive government tourism strategies, mega-events and investments in infrastructure. Read More

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