Research

News / Online

The five developments driving the evolution of U.S. OTAs

By Phocuswright Research | October 13, 2025

Amid cooling domestic demand, U.S. OTAs are adapting to a more competitive and uncertain landscape. Read More

News / Technology

How should travel companies measure AI success?

By Mark Frary | October 9, 2025

Travel industry players weigh the value of AI-generated code and the potential pitfalls of revealing associated metrics. Read More

News / Online

Travel trends in the Middle East: Experiences, Gen Z and technology

By Abby Crotty | October 7, 2025

According to Phocuswright data, in 2024, the travel market in the Middle East exceeded pre-pandemic levels by 23%, with gross total bookings reaching $101.2 billion. Read More

News / Distribution

Momentum and bottlenecks: India’s aviation in focus

By Phocuswright Research | October 6, 2025

India has now emerged as the world's third-largest aviation market by passenger traffic. Read More

News / Online

7 powerful shifts driving the Middle East travel boom

By Phocuswright Research | September 29, 2025

The Middle East has emerged as one of the fastest-growing travel markets globally, supported by proactive government tourism strategies, mega-events and investments in infrastructure. Read More

Opinion / Online

The coming wave: Consolidation in tours and experiences

By Douglas Quinby - Arival | September 23, 2025

Arival CEO and co-founder Douglas Quinby discusses the potential for consolidation and brand-building in tours and experiences. Read More

News / Online

$407B by 2028? The numbers behind U.S. corporate travel’s new trajectory

By Phocuswright Research | September 22, 2025

Phocuswright’s "U.S. Corporate Travel Landscape 2025: Market Size, Policy and the Impact of AI" report captures the forces that will define success for travel leaders. Read More

News / Online

Growth without lift in China’s $151.8B travel market

By Phocuswright Research | September 15, 2025

Phocuswright takes a closer look at China’s travel market, which advanced 5.5% in 2024 to reach $151.8 billion. Read More

News / Technology

Study tracks how travel shoppers use Google’s AI Mode

By Abby Crotty | September 9, 2025

A small behavioral study from Propellic examined how travelers interact with Google AI Mode and why travel marketers need to adjust. Read More

News / Online

Japan-based JTB Corp. to acquire Phocuswright parent Northstar Travel Group

By PhocusWire | August 28, 2025

Northstar Travel Group, including Phocuswright and other leading brands such as Travel Weekly, Business Travel News, ALIS and WebinTravel, will continue to operate independently as a wholly-owned... Read More

News / Online

Addressing rising customer acquisition costs in travel

By Abby Crotty | August 21, 2025

According to a survey of approximately 270 respondents across the travel industry, customer acquisition costs were up approximately 35% from 2022 to 2025, while customer lifetime value was up just 4.5%.... Read More

News / Online

Shifting paths: Inside the 2025 traveler decision signals

By Phocuswright Research | August 18, 2025

The future of travel is as much about how and why people choose their destinations as it is about where they go. Read More

Interview / Startups

Startup Stage: Tickadoo wants to reinvent how travelers discover experiences

By Abby Crotty | August 12, 2025

Tickadoo uses AI to present travelers with experience recommendations based on their preferences. Read More

News / Online

United States airlines look to steady the skies in 2025

By Phocuswright Research | July 29, 2025

With consumer confidence plunging and international sentiment cooling, U.S. airlines are projected to eke out just a 1% revenue gain in 2025. Read More