Research

Opinion / Online

The coming wave: Consolidation in tours and experiences

By Douglas Quinby - Arival | September 23, 2025

Arival CEO and co-founder Douglas Quinby discusses the potential for consolidation and brand-building in tours and experiences. Read More

News / Online

$407B by 2028? The numbers behind U.S. corporate travel’s new trajectory

By Phocuswright Research | September 22, 2025

Phocuswright’s "U.S. Corporate Travel Landscape 2025: Market Size, Policy and the Impact of AI" report captures the forces that will define success for travel leaders. Read More

News / Online

Growth without lift in China’s $151.8B travel market

By Phocuswright Research | September 15, 2025

Phocuswright takes a closer look at China’s travel market, which advanced 5.5% in 2024 to reach $151.8 billion. Read More

News / Technology

Study tracks how travel shoppers use Google’s AI Mode

By Abby Crotty | September 9, 2025

A small behavioral study from Propellic examined how travelers interact with Google AI Mode and why travel marketers need to adjust. Read More

News / Online

Japan-based JTB Corp. to acquire Phocuswright parent Northstar Travel Group

By PhocusWire | August 28, 2025

Northstar Travel Group, including Phocuswright and other leading brands such as Travel Weekly, Business Travel News, ALIS and WebinTravel, will continue to operate independently as a wholly-owned... Read More

News / Online

Addressing rising customer acquisition costs in travel

By Abby Crotty | August 21, 2025

According to a survey of approximately 270 respondents across the travel industry, customer acquisition costs were up approximately 35% from 2022 to 2025, while customer lifetime value was up just 4.5%.... Read More

News / Online

Shifting paths: Inside the 2025 traveler decision signals

By Phocuswright Research | August 18, 2025

The future of travel is as much about how and why people choose their destinations as it is about where they go. Read More

Interview / Startups

Startup Stage: Tickadoo wants to reinvent how travelers discover experiences

By Abby Crotty | August 12, 2025

Tickadoo uses AI to present travelers with experience recommendations based on their preferences. Read More

News / Online

United States airlines look to steady the skies in 2025

By Phocuswright Research | July 29, 2025

With consumer confidence plunging and international sentiment cooling, U.S. airlines are projected to eke out just a 1% revenue gain in 2025. Read More

News / Technology

How travel marketers can navigate AI evolution of search

By Morgan Hines | July 21, 2025

During the latest installment of Phocuswright’s The New Age(nts) Trend Series, experts opened up about AI-driven marketing changes. Read More

News / Technology

Travelers increasingly turning to AI for leisure trip planning

By Abby Crotty | July 10, 2025

AI tools are becoming more common for leisure travel planning, especially with travelers from emerging markets. Read More

News / Online

From scroll to suitcase: What inspires Europe’s new travelers

By Phocuswright Research | July 7, 2025

Most Europeans have a positive outlook for future travel plans, though these may be hindered by rising costs and some sustainability concerns. Read More

News / Online

U.S. car rental: Cooling off or resetting the ride?

By Phocuswright Research | July 2, 2025

With rental rates softening and average revenue per day dipping, companies are shifting gears from high-margin pricing to tighter fleet control and long strategy. Read More

News / Technology

Global study finds majority of travelers ready for AI to book trips

By Abby Crotty | June 9, 2025

Accenture's survey of 18,000 consumers in 14 countries found that 80% of travelers are now using generative AI tools and most would trust agents to plan and book trips. Read More