Research

News / Online

Big Data and the hospitality, travel and tourism industry

By Nick Vivion | May 20, 2013

In a position paper, the Society of Consumer Affairs Professionals shows how vital it is for the travel industry to effectively manage the millions of records about travel behavior that the industry... Read More

News / Online

US hotel spend grows while ancillary flatlines

By Nick Vivion | May 16, 2013

PKF Hospitality Research has announced the latest results of their 2013 Trends in the Hotel Industry, showing a healthy 6.3% increase in rooms revenue from 2012 to 2013. Read More

News / Online

Shifting driving trends portend travel changes ahead?

By Nick Vivion | May 14, 2013

A newly released report showing a decline in vehicle miles driven is causing a bit of a furor in regards to the future of transportation the United States. Read More

News / Online

Whoops! How did that electronic device stay on during takeoff?

By Nick Vivion | May 13, 2013

The businessman in 6A is not heeding the flight attendant's imploration: that iPad is most definitely not switched off. And neither is that smartphone in 14B: according to a recent study, 30 percent of... Read More

News / Online

Despite lack of ROI clarity, brand managers will increase social media spend in 2013

By Nick Vivion | February 28, 2013

Brands are optimistic about emerging marketing channels and will increase their social media spend in 2013, according to an extensive report on the outlook of brand managers by Vizu/Digiday. Read More

News / Online

Social media demographics in 2012 [RESEARCH]

By Nick Vivion | February 26, 2013

After a spirited discussion about privacy and social media last week, curiosity led to some research on the demographics of social media users in 2012. Read More

News / Online

Think you know video? Think again! [RESEARCH]

By Nick Vivion | February 19, 2013

Video is one of the most vital parts of any marketing strategy: sticky, engaging and malleable, the format is ideal for brand marketers looking to cultivate a loyal following and build a carefully... Read More

News / Online

Turning tides: Travel agents losing steam as a cruise distribution channel

By Nick Vivion | December 12, 2012

One area were travel agents were traditionally strong in spite of the emergence of online travel, was in cruise bookings. Yet, a recent report suggests that travel agents are losing the battle on the... Read More

News / Online

Holiday travel survey shows New Yorkers poised to spend the most; Atlantans the least

By Nick Vivion | December 11, 2012

Luxury destination club Inspirato sent Harris Interactive on a pre-holiday polling binge to determine which cities in North America were planning to spend the most amount of money on their annual... Read More

News / Online

What do airlines really know about using social media in 2012?

By Nick Vivion | October 2, 2012

Airline and airport consultant SimpliFlying has compiled responses from 29 low-cost and legacy airlines into its Airline Social Media Outlook 2012. Read More

News / Online

Unused vacation days: The fall travel marketing opportunity

By Nick Vivion | September 26, 2012

A new survey shows that Americans have a lot of vacation days to use up by the end of the year, providing a targeted marketing opportunity to savvy travel marketers across the world. Read More

News / Online

The power of reviews: a half-star difference can make or break a business

By Nick Vivion | September 12, 2012

Love it or hate it, Yelp is the standard bearer for local business reviews. With 78 million uniques searching 30 million reviews in Q2 2012, a good review on Yelp is a vital marketing tool - especially... Read More

Webinars / Online

Tnooz-PhoCusWright VIDEO: LIVE research with YOU as the subject

By Kevin May | September 6, 2012

2012 - how is it going for you? Over half way through the year, we decided to find out how the industry is feeling and where it strategy is on key topics. Read More

News / Online

Always connected: Implications of the new multi-screen world for travel

By Nick Vivion | September 5, 2012

Screens are pervasive, part of techno-centric society like never before. Consumers have screens of all shapes and sizes, and are increasingly using multiple screens at the same time. So how can travel... Read More

Webinars / Online

Tnooz-PhoCusWright FREE Webinar: LIVE research with YOU as the subject

By Kevin May | August 21, 2012

The industry continues to find itself in the throes of an exciting period of change, with new ideas from startups and fresh thinking from established brands playing out every single day. Read More

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