Research

Amadeus report shows travellers willing to trade personal information for less travel stress
News / Online
Amadeus report shows travellers willing to trade personal information for less travel stress
By Linda Fox | January 10, 2012
A new study from Amadeus plots how technology could change the way we travel between now and 2020. Read More
Social media becoming most important marketing channel for travel, PPC in fourth place
News / Online
Social media becoming most important marketing channel for travel, PPC in fourth place
By Linda Fox | November 7, 2011
Social media's place as a marketing channel for the travel industry as well as its use for researching and buying a holiday is causing much scratching of heads. Read More
Offline touch points still vital for online shopping, travel brochure not dead
News / Online
Offline touch points still vital for online shopping, travel brochure not dead
By Linda Fox | November 4, 2011
Consumers are more likely to have interacted with a travel company online in the past six months than had an in-store experience according to a study Read More
Travel apps come top in consumer satisfaction league
News / Online
Travel apps come top in consumer satisfaction league
By Linda Fox | October 12, 2011
Travel has emerged as the top performing sector in the latest App Benchmark from eDigital Research. Read More
Road trip -- coalition to steer study of the underserved drive market
By Dennis Schaal | November 18, 2010
With airline commissions a relic and some carriers pushing supplier-direct strategies, the American Society of Travel Agents joined a coalition sponsoring a study of how travel agents and the trade can... Read More
Expedia, American Express -- When travel research perfectly aligns with business goals
By Dennis Schaal | July 21, 2010
You have to love it -- or maybe not -- when travel research released separately today by Expedia and American Express almost reads like an advertisement for their respective offerings. Read More
Ten characteristics of the 2010 consumer - and not a mention of social media
News / Online
Ten characteristics of the 2010 consumer - and not a mention of social media
By Kevin May | March 30, 2010
Not entirely travel-related but interesting synopsis of how consumers have changed their behaviour after the economically difficult period of 2009 into 2010, often technology-led. Read More
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