Research

Booking on mobile? Of course, say more than a third of Americans under 34
News / Technology
Booking on mobile? Of course, say more than a third of Americans under 34
By Nick Vivion | February 19, 2014
The tsunami of mobile bookings has been heading for the digital shore for several years now, with some companies like Hotel Tonight thriving exclusively at the peak of this incoming wave. A recent Read More
Dwellable survey of VRMC executives analyzes impact of mobile on bookings
News / Technology
Dwellable survey of VRMC executives analyzes impact of mobile on bookings
By Nick Vivion | February 11, 2014
Mobile-focused vacation rentals company Dwellable surveyed 100 vacation rental management company (VRMC) executives to see how mobile is impacting the way that they list their rentals. The survey w Read More
Latest airline social rankings show snapshot of actual performance
News / Online
Latest airline social rankings show snapshot of actual performance
By Nick Vivion | February 10, 2014
Airlines are often vaunted as top performers on social media. One recent study placed airlines at the top for the most active, answering the most questions the quickest across industries. That very Read More
Extensive Cornell analysis shows real impact of hotel loyalty program
News / Online
Extensive Cornell analysis shows real impact of hotel loyalty program
By Nick Vivion | January 28, 2014
Cornell's School of Hotel Administration has released a compelling study measuring the direct impact of the Stash Rewards loyalty program on hotels, one of the first detailed studies showing how a loy Read More
Discrimination in P2P marketplaces: Do whites really make more money than blacks?
News / Technology
Discrimination in P2P marketplaces: Do whites really make more money than blacks?
By Nick Vivion | January 23, 2014
The Internet has been abuzz with a recently released study from the Harvard Business School that found that black hosts on Airbnb were charging 12% less than white hosts for similar listings. So is th Read More
Spontaneity report shows that Britons seeking unplanned vacations constrained by technology
News / Technology
Spontaneity report shows that Britons seeking unplanned vacations constrained by technology
By Nick Vivion | January 13, 2014
In what might be the world's first "spontaneity report," 2,200 residents of the island nation of the United Kingdom have been surveyed about spontaneous travel. Or, as the report bills it, "the larges Read More
How to extend a travel brand with a successful multichannel travel strategy
News / Online
How to extend a travel brand with a successful multichannel travel strategy
By Nick Vivion | December 18, 2013
Digital interaction strategist Maxymiser has compiled data taken from a survey of 1,000 users in the United States over the age of 18, to define the multichannel traveler and how the sample is consumi Read More
Everything you wanted to know about user engagement with travel content in one report
News / Technology
Everything you wanted to know about user engagement with travel content in one report
By Nick Vivion | November 21, 2013
An ongoing mystery in travel has been specifics on how travelers relate, interact and consume travel content at different lifecycles of the travel planning process. When are they most amenable to p Read More
Airport IT investment rockets towards $6 billion with focus on passenger experience
News / Technology
Airport IT investment rockets towards $6 billion with focus on passenger experience
By Nick Vivion | November 12, 2013
Airport IT investment is set to reach $6 billion in 2013, according to the latest data from SITA. The survey outlines large-scale growth as airports drill down into an understanding of the passenge Read More
A map of the world's favorite websites highlights the raging battle for Number One
News / Technology
A map of the world's favorite websites highlights the raging battle for Number One
By Nick Vivion | October 22, 2013
Short and sweet, the graphic below shows which website is the most popular in every country, as measured by Alexa. The world's favorite websites are not all that surprising, but they do show how th Read More
How are Europe's tourism boards performing on digital, social and mobile?
News / Technology
How are Europe's tourism boards performing on digital, social and mobile?
By Nick Vivion | October 16, 2013
The latest think tank uber-analysis comes from Europe's Digital Tourism Think Tank, which has benchmarked the performance of national tourism boards across the digital, social and mobile landscapes. Read More
Latest luxury hotel benchmarks show impact of continued focus on customer service
News / Online
Latest luxury hotel benchmarks show impact of continued focus on customer service
By Nick Vivion | October 15, 2013
In the latest luxury hotel benchmarking, hotels continue to see traction from word-of-mouth recommendations driven by overall satisfaction and generally healthy Net Promoter Scores. The study relie Read More
How technology fragmentation, organizational effectiveness impacts digital customer experience
News / Online
How technology fragmentation, organizational effectiveness impacts digital customer experience
By Nick Vivion | October 14, 2013
In their latest research, Forrester Consulting and Qubit tackle an important issue deserving of more attention: the successful implementation of digital marketing technology across departments. Man Read More
Global youth travel market booming, as backpacker dollars add up
News / Online
Global youth travel market booming, as backpacker dollars add up
By Nick Vivion | October 10, 2013
The stereotype of the youth travel market is chock full of dreadlocks, penny-pinchers, and party hounds - typically derided as a particularly non-lucrative market.  However, as the global dollars add Read More
Upgrading in-flight dining with a la carte proves lucrative differentiator, revenue stream
News
Upgrading in-flight dining with a la carte proves lucrative differentiator, revenue stream
By Nick Vivion | October 8, 2013
Airlines collected over $36 billion in ancillary revenues last year, with 25% of that figure coming from a la carte or other on-board sales. This means that a la carte revenues dropped $9.02 billion o Read More