Research

News / Online

Despite lack of ROI clarity, brand managers will increase social media spend in 2013

By Nick Vivion | February 28, 2013

Brands are optimistic about emerging marketing channels and will increase their social media spend in 2013, according to an extensive report on the outlook of brand managers by Vizu/Digiday. Read More

News / Online

Social media demographics in 2012 [RESEARCH]

By Nick Vivion | February 26, 2013

After a spirited discussion about privacy and social media last week, curiosity led to some research on the demographics of social media users in 2012. Read More

News / Online

Think you know video? Think again! [RESEARCH]

By Nick Vivion | February 19, 2013

Video is one of the most vital parts of any marketing strategy: sticky, engaging and malleable, the format is ideal for brand marketers looking to cultivate a loyal following and build a carefully... Read More

News / Online

Turning tides: Travel agents losing steam as a cruise distribution channel

By Nick Vivion | December 12, 2012

One area were travel agents were traditionally strong in spite of the emergence of online travel, was in cruise bookings. Yet, a recent report suggests that travel agents are losing the battle on the... Read More

News / Online

Holiday travel survey shows New Yorkers poised to spend the most; Atlantans the least

By Nick Vivion | December 11, 2012

Luxury destination club Inspirato sent Harris Interactive on a pre-holiday polling binge to determine which cities in North America were planning to spend the most amount of money on their annual... Read More

News / Online

What do airlines really know about using social media in 2012?

By Nick Vivion | October 2, 2012

Airline and airport consultant SimpliFlying has compiled responses from 29 low-cost and legacy airlines into its Airline Social Media Outlook 2012. Read More

News / Online

Unused vacation days: The fall travel marketing opportunity

By Nick Vivion | September 26, 2012

A new survey shows that Americans have a lot of vacation days to use up by the end of the year, providing a targeted marketing opportunity to savvy travel marketers across the world. Read More

News / Online

The power of reviews: a half-star difference can make or break a business

By Nick Vivion | September 12, 2012

Love it or hate it, Yelp is the standard bearer for local business reviews. With 78 million uniques searching 30 million reviews in Q2 2012, a good review on Yelp is a vital marketing tool - especially... Read More

Webinars / Online

Tnooz-PhoCusWright VIDEO: LIVE research with YOU as the subject

By Kevin May | September 6, 2012

2012 - how is it going for you? Over half way through the year, we decided to find out how the industry is feeling and where it strategy is on key topics. Read More

News / Online

Always connected: Implications of the new multi-screen world for travel

By Nick Vivion | September 5, 2012

Screens are pervasive, part of techno-centric society like never before. Consumers have screens of all shapes and sizes, and are increasingly using multiple screens at the same time. So how can travel... Read More

Webinars / Online

Tnooz-PhoCusWright FREE Webinar: LIVE research with YOU as the subject

By Kevin May | August 21, 2012

The industry continues to find itself in the throes of an exciting period of change, with new ideas from startups and fresh thinking from established brands playing out every single day. Read More

News / Online

How can academia and the travel technology sector work better together?

By Viewpoints | March 5, 2012

We believe in a strong collaborative environment for travel companies and consumers alike. We also believe that this era of collaboration will be the cornerstone of the industry in the future. Read More

News / Online

Amadeus data shows European cities benefit from Olympics visitors

By Linda Fox | February 29, 2012

Air booking information from Amadeus is showing a huge surge in UK arrivals the day before the Olympic Games begin on 26 July. Read More

News / Online

Traveller search and booking timeline highlights significant country differences

By Linda Fox | February 22, 2012

One element within the Amadeus-sponsored research, released earlier today, deserves a bit more scrutiny. Read More

News / Online

With Google, Apple and Facebook on the prowl, will hotels lose even more control of distribution?

By Dennis Schaal | January 25, 2012

In the middle of the last decade, hotels flexed some muscle to take back some semblance of distribution control from the likes of Expedia and Hotels.com, but with Google, Apple and Facebook waiting in... Read More

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