Research

News / Technology

Verified user reviews, enhanced mobile apps, and travel planning hallmarks of digital geniuses

By Nick Vivion | October 3, 2013

L2Think Tank, which delivers digital innovation insights from across industries, has released their latest Digital IQ Index for Hotels. W Hotels came out on top of the last Index, which was the onl Read More

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Profiling the next generation of travelers

By Nick Vivion | September 20, 2013

Research on the habits and trends among Millennials - those roughly aged 18-30 - continues relentlessly, as companies strive to understand how best to serve their needs. Why is this important? Well Read More

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Most recent data breaks down summer travel trends [INFOGRAPHIC]

By Nick Vivion | September 13, 2013

Looking back at the summer months of June, July and August, travel data clearinghouse Sojern breaks down who went where, why and for how long. Read More

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Analysis of paid and organic search reveals most visible air travel searches

By Nick Vivion | September 3, 2013

In an analysis of air travel searches across the US, UK, Germany and France, Searchmetrics has identified the most visible brands offering air travel tickets in both paid and organic search. Read More

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I hate your brand: How negative word-of-mouth can actually increase positive engagement

By Nick Vivion | August 23, 2013

The loyalty researchers at LoyaltyOne have been busy proving that the impact of negative word-of-mouth may actually increase positive engagement and redemptions with loyalty programs. Read More

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Social media maintains lead as most rapid customer service channel

By Nick Vivion | August 22, 2013

New research shows social media's continued dominance as the most rapid form of customer service. Read More

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UK luxury benchmarking report updates marketing trends for boutique hotels

By Nick Vivion | July 31, 2013

Blue Sky Marketing has updated their luxury hotel benchmarking report for 2013, parsing results from client hotels' guest surveys to reveal cross-property trends. Read More

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Latest analysis of US consumer travel show marketable trends [INFOGRAPHIC]

By Nick Vivion | July 22, 2013

The travel data junkies at Sojern have crunched the Q2 numbers, parsing 400 million data points to come to the following quarterly conclusions for real-time travel marketing. Read More

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Home exchangers profiled in first ever study [INFOGRAPHIC]

By Nick Vivion | July 18, 2013

To gain more understanding of their own community, HomeExchange.com has partnered with a university research time to survey their users. Read More

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Price, reviews and ratings: How consumers evaluate a hotel room purchase in a social world

By Viewpoints | July 11, 2013

Most industry insiders agree that social media impacts consumer buying behavior, but how it influences consumer buying behavior and hotel pricing has been the subject of much debate. Read More

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Know ye genotype: How to predict future behavior from past social media use

By Nick Vivion | July 10, 2013

Researchers from the University of California have come up with a novel approach to predictive analysis by parsing past behavior on social media. Read More

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Visitation to the United States hits all-time record

By Nick Vivion | July 1, 2013

The US Department of Commerce has released their latest report, showing a record surge in visitation to the United States in 2012. Read More

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Winning the omnichannel challenge in travel: Strategies for a multiscreen world [RESEARCH]

By Nick Vivion | June 27, 2013

Travel marketers must be increasingly outfitted to address an omnichannel world, using the multi-screen reality of content consumption to their advantage, says new research by analysts Hudson Crossing. Read More

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Latest online video stats show continued domination of short-form content

By Nick Vivion | May 29, 2013

The first quarter of 2013 saw a generous increase in overall video videos, logging a 30% jump according to Freewheel's latest Video Monetization Report. Read More

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UK luxury hotel benchmarking report identifies key business drivers

By Nick Vivion | May 28, 2013

Using voluntary customer surveys as benchmarks, UK-based marketing agency BluSky Marketing has identified previous patronage and word-of-mouth recommendations as key drivers for business to these luxury... Read More

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