Research

News / Online

As travel trends up, so do climate goal challenges

By Derek Catron | March 1, 2023

A new report from the Travel Foundation charts a course for a growing travel sector to meet climate change goals – but it won’t be painless. Read More

Opinion / Online

From AI to Google: 5 truths for travel marketers in 2023

By Jared Alster - Dune7 | February 8, 2023

Generative AI can be a friend - or a foe - and don't look for Google to be unseated as the top search engine for travelers. Read More

News / Online

Survey finds travel loyalty programs fall short of consumer expectations

By Kathryn Walson | January 31, 2023

The report, based on surveys conducted late last year, points to four key areas in which loyalty programs can improve: the booking experience, sustainability, personalization and payment technology. Read More

News / Online

The best of Phocuswright research from 2022

By PhocusWire | December 20, 2022

Phocuswright produces a broad range of research and analysis throughout the year on travel, tourism and hospitality. Catch up on the data, trends and forecasting that you missed from 2022. Read More

News / Online

Tiqets, Go City and GetYourGuide on growth of experiences

By Kathryn Walson | December 19, 2022

At The Phocuswright Conference, three executives share their insights in a session called “Executive Panel: Tours, Activities and Timing - Getting it Right.” Read More

News / Online

How to future-proof travel: Global Travel Tech Think Tank Report

By WiT | December 19, 2022

WiT, Phocuswright and PhocusWire present the summary report from a think tank with industry leaders under the theme “How To Future Proof Travel By Creating More Resilience and Acting Responsibly... Read More

News / Online

AirDNA predicts continued recovery for U.S. vacation rentals

By Kathryn Walson | December 13, 2022

Forecasts may fall short of the dramatic recovery that short-term rentals experienced in 2021 and 2022, but they often outpace 2019 levels. Read More

News / Online

Travel managers say online booking tools must support sustainability

By Kathryn Walson | December 12, 2022

The majority of buyers (75%) say they are dissatisfied with their online booking tool’s ability to include carbon budgets and carbon emissions at point of sale. Read More

News / Online

U.S. overtakes Europe for largest share of rental bookings

By Phocuswright Research | December 12, 2022

Phocuswright finds Europe’s loss in share of short-term rental bookings will be exacerbated by economic and war concerns, as well as increased regulatory restrictions in important markets. Read More

News / Online

WTTC says travel industry is decreasing its environmental impact

By Kathryn Walson | November 30, 2022

The research covers 185 countries and includes pollutants, energy sources and water use, as well as social data, including age, wage and gender profiles. Read More

News / Online

Review analysis reveals decline in hotel guest satisfaction

By Kathryn Walson | November 29, 2022

Hotels included in the report range from three to five stars and represent five major regions: Asia Pacific, Europe, North America, the Middle East and Africa and Latin America and the Caribbean. Read More

News / Online

New initiative forms to foster collaboration on climate change

By Kathryn Walson | November 14, 2022

The global TT4T initiative aims to engage the travel tech community in developing new solutions, which will be pilot-tested and refined through destination-level partners. Read More