Priceline looking to more integration of its propertiesNewsBy Dennis Schaal | February 23, 2011Share This article was originally published on Priceline saw its revenue rise 35% in the fourth quarter to $731 million and indicated that further integration of its properties may be in order."Going forward, Booking.com, priceline.com, Agoda.com and TravelJigsaw intend to continue building their brands, extending the reach of the Group's global hotel network and working together to achieve benefits of integration where appropirate," said Jeffery Boyd, president and CEO.Priceline has dabbled with integration before, with some of Booking.com's European hotel inventory making its way to Priceline.com, for instance, but the various holdings have been run fairly independently.Expect more cross-promotion and perhaps some Booking.com hotel inventory appearing on TravelJigsaw, for instance, or vice versa.Boyd's statement indicates that much more integration may be in the offing.Priceline's profits for the fourth quarter soared 72.2% to $135.1 million."The [Priceline] Group's hotel business performed well for the fourth quarter and full year 2010," Boyd said. "High gross travel bookings growth rates were the results of continued penetration of new markets like Asia-Pacific and South America, where economic growth and rapid online adoption are tailwinds for the business and solid growth in core markets in Western Europe and North America."Boyd added the the company's air and rental car businesses "also performed well under challenging market conditions."