Call it another volley in the online travel agency price-guarantee wars.
Priceline extended its price guarantees to Name Your Own Price airline tickets and to vacation packages.
Under the Priceline Big Deal Guarantee, if consumers bid for an airline ticket, hotel room or car rental or book a retail vacation package and find online a lower price for the same itinerary, then Priceline will match the price, pay the consumer $25 and also provide a $50 coupon toward a vacation package.
To claim their rewards, consumers in the U.S. can phone a Priceline toll-free number and provide the information about the lower price.
Priceline claims its guarantee is more wide-ranging than other online travel guarantees because it provides a cash "bounty" -- $25 -- and not just a coupon, and also because consumers can hunt for a lower price right through the day before travel.