Here's a YouTube video guaranteed not to go viral: It is Farelogix Ask the Question 7 about allegedly oppressive GDS contracts with travel agencies and airlines.
In today's episode, Jim Davidson, a self-described "passionate and opinionated bobblehead," slaps the GDSs for restrictive contract clauses which stifle innovation and differentiation.
The masses of downtrodden travel agencies and airlines labor nobly despite GDS-mandated performance and convenience fee clauses for travel agencies and full content parity, PNR ownership and control, and anti-promotion clauses for airlines.
Although it goes unmentioned in the video, presumably Farelogix insists on none of these shackles in its airline and travel agency agreements.
If you want to view the fine print, then take a gander: