Opinion

Coming soon to your hotel: The integrated revenue generation team
Opinion / Distribution
Coming soon to your hotel: The integrated revenue generation team
By Max Starkov, HEBS Digital & Scott Dahl, Ecole Hôtelière de Lausann | May 31, 2018
The hospitality industry is enjoying its longest expansion and healthiest growth in decades, yet there are some troubling trends beginning to surface that threaten profitability and overall performance.... Read More
Security series part 4 op-ed
Opinion / Online
Travel, data security and false narratives around Facebook
By Clayton Reid - MMGY Global | May 29, 2018
The disclosure of Facebook data breaches during the U.S. presidential election has created a shudder across the marketing landscape.... Read More
Internet of Things for hotels - great, until a hacker calls
Opinion / Technology
Internet of Things for hotels - great, until a hacker calls
By Dean Coclin - DigiCert | May 24, 2018
Smart devices, often referred to as the Internet of Things, offer the hospitality industry the opportunity to give guests a much richer and differentiated experience.... Read More
How to scale in high-growth online travel
Opinion / Startups
How to scale in high-growth online travel
By Bob Milne - Vacasa | May 22, 2018
Ten years ago, I would have told you that maintaining operational stability while growing at this rate was impossible.... Read More
Turo car charing
Opinion / Online
Why David should always fight back against Goliath
By Andre Haddad - Turo | May 18, 2018
Life isn’t fair. So your mother told you when you were growing up, and the older you get, the more you realize her sage words are all too true. ... Read More
the shared hotel room
Opinion / Technology
Why hotel rooms belong to guests - not hoteliers
By David Goldstone - DigiValet | May 17, 2018
Airbnb and other “shared economy” businesses have raised the bar for travel providers who wish to deliver personalized, truly local experiences for guests. For hotels, the new environment means a rethink of a hotel’s relationship with their guests.... Read More
Online travel agencies and their use of "voodoo science"
Opinion / Distribution
Online travel agencies and their use of "voodoo science"
By Max Starkov - HEBS Digital | May 15, 2018
It was always going to be mildly controversial when the European Technology and Travel Services Association (ETTSA) released its report last week into direct hotel bookings.... Read More
AI and tracking data: looking beyond the travel industry
Opinion / Technology
AI and tracking data: looking beyond the travel industry
By Simon Tomlinson - SITA | May 11, 2018
The combination of artificial intelligence and tracking data will increasingly enable organizations to optimize operations, introduce automation, utilize prediction tools and adapt what they do in real-time to avert disruption.... Read More
Microsoft’s manifesto on corporate travel – a not so fast revolution
Opinion / Technology
Microsoft’s manifesto on corporate travel – a not so fast revolution
By Bill Carroll - Phocuswright | May 8, 2018
In 1848, German philosophers Karl Marx and Friedrich Engels wrote The Communist Manifesto to recognize the struggles of class in societies as they related to capitalism.... Read More
How marketers should use Facebook's new Trip Consideration tool
News / Online
How marketers should use Facebook's new Trip Consideration tool
By MDG | May 4, 2018
When planning a future trip, many people may have a beach getaway or hiking adventure in mind—but they still may be wondering where to go.... Read More
Dissecting the dark world of travel search engines, hotels and online agencies
Opinion / Distribution
Dissecting the dark world of travel search engines, hotels and online agencies
By Pablo Delgado - Mirai | May 3, 2018
We have always defended the notion that the value online travel agencies have is to provide visibility to hotels and help them generate new sales, sales that otherwise would be impossible to access.... Read More
Why travel marketers should be "less perfect and more honest"
Opinion / Technology
Why travel marketers should be "less perfect and more honest"
By Ari Lewine - TripleLift | May 1, 2018
For many families, a vacation is a huge investment. Paying for airfare, hotel rooms, meals and excursions for a family of any size typically costs thousands of dollars - not to mention valuable vacation time.... Read More
Hoteliers should care about voice technology - here's why
Opinion / Technology
Hoteliers should care about voice technology - here's why
By Max Starkov - HEBS Digital | April 30, 2018
With internet users preferring communication with images and, most importantly, voice activation, there is a great opportunity for hotels in this landscape.... Read More
Past, present and a bright future for revenue management
Opinion / Technology
Past, present and a bright future for revenue management
By Dan Skodol - Rainmaker | April 26, 2018
In 1972, an employee of British Overseas Airways Corporation by the name of Ken Littlewood provided the genesis of what has become today's revenue management discipline.... Read More
Booking.com will find it just as hard in activities as everyone else
Opinion / Distribution
Booking.com will find it just as hard in activities as everyone else
By Douglas Quinby - Phocuswright | April 24, 2018
Last week saw back-to-back acquisitions of two leading reservation systems in the tours and activities sector– FareHarbor in the U.S. by Booking Holdings and Iceland’s Bokun by TripAdvisor.... Read More