Opinion

How marketers should use Facebook's new Trip Consideration tool
News / Online
How marketers should use Facebook's new Trip Consideration tool
By MDG | May 4, 2018
When planning a future trip, many people may have a beach getaway or hiking adventure in mind—but they still may be wondering where to go.... Read More
Dissecting the dark world of travel search engines, hotels and online agencies
Opinion / Distribution
Dissecting the dark world of travel search engines, hotels and online agencies
By Pablo Delgado - Mirai | May 3, 2018
We have always defended the notion that the value online travel agencies have is to provide visibility to hotels and help them generate new sales, sales that otherwise would be impossible to access.... Read More
Why travel marketers should be "less perfect and more honest"
Opinion / Technology
Why travel marketers should be "less perfect and more honest"
By Ari Lewine - TripleLift | May 1, 2018
For many families, a vacation is a huge investment. Paying for airfare, hotel rooms, meals and excursions for a family of any size typically costs thousands of dollars - not to mention valuable vacation time.... Read More
Hoteliers should care about voice technology - here's why
Opinion / Technology
Hoteliers should care about voice technology - here's why
By Max Starkov - HEBS Digital | April 30, 2018
With internet users preferring communication with images and, most importantly, voice activation, there is a great opportunity for hotels in this landscape.... Read More
Past, present and a bright future for revenue management
Opinion / Technology
Past, present and a bright future for revenue management
By Dan Skodol - Rainmaker | April 26, 2018
In 1972, an employee of British Overseas Airways Corporation by the name of Ken Littlewood provided the genesis of what has become today's revenue management discipline.... Read More
Booking.com will find it just as hard in activities as everyone else
Opinion / Distribution
Booking.com will find it just as hard in activities as everyone else
By Douglas Quinby - Phocuswright | April 24, 2018
Last week saw back-to-back acquisitions of two leading reservation systems in the tours and activities sector– FareHarbor in the U.S. by Booking Holdings and Iceland’s Bokun by TripAdvisor.... Read More
Brace yourselves - how a deal changed the game in tours and activities
Opinion / Online
Brace yourselves - how a deal changed the game in tours and activities
By Alex Bainbridge - DestinationCTO | April 20, 2018
Most startup acquisition stories are interesting to those in the sector, or investors, but a week later, the world mainly continues revolving how it always did.... Read More
Banishing the pricing monster that the industry created
Opinion / Technology
Banishing the pricing monster that the industry created
By Klaus Kohlmayr - IDEAS | April 13, 2018
Creating differentiation and building guest loyalty is more complex than ever for hotel brands.... Read More
Amazon's options for disrupting online travel: try or buy
Opinion / Online
Amazon's options for disrupting online travel: try or buy
By Max Starkov - HEBS Digital | April 11, 2018
Will it or won't it - the subject of Amazon’s potential to disrupt the travel industry is back in vogue once more.... Read More
Why now is the time for travel brands to go mobile-first
Opinion / Online
Why now is the time for travel brands to go mobile-first
By Mark Rabe - Sojern | April 6, 2018
It’s popular to talk about the impact that smartphones have had and with good reason. In recent years, since smartphone introduction, there has been a dramatic shift in the way people engage with brands online.... Read More
smarter business travel amadeus
News / Technology
How new technologies can power smarter business travel
By Lydie Charpin - Amadeus | April 4, 2018
When context is everything, offering relevant information at the right time and place to the traveler is fundamental. When consumers are more empowered than ever before, travel technology needs to speak to business travelers in the simplest way.... Read More
google vtrips giant
Opinion / Online
Google: The sleeping giant of the vacation rental industry
By Steve Milo - VTrips | March 30, 2018
What impact will there be on the vacation rental industry if (and when) Google decides to fully join the party?... Read More
Predicting the future: How airlines can be proactive around flight delays
Opinion / Technology
Predicting the future: How airlines can be proactive around flight delays
By Fraser McGibbon - SITA | March 28, 2018
Today we live in uncertain times with one out of every four flights not operating on time. Many would be shocked to learn that the airlines of the world are spending in excess of 25 billion USD per year in direct costs as a result of poor On Time Performance.... Read More
Finding a unique voice in travel technology
Opinion / Technology
Finding a unique voice in travel technology
By Chad Callaghan - Sabre | March 27, 2018
The increasing and widespread adoption of voice technology is already beginning to establish its place as a major factor in travel.... Read More
The real state of tours, activities and attractions distribution
From Our Partners / Distribution
The real state of tours, activities and attractions distribution
By Arival | March 26, 2018
First of all, apologies to Viator, Expedia and GetYourGuide...... Read More