Opinion

I’m a millennial – and proud to be! Being a Young Leader in Travel in these digital times is an amazing asset.... Read More

Visual storytelling is evolving and serves as an important and effective strategy for digital marketers in travel.... Read More

The success of Amazon Alexa for hospitality depends largely on how it is deployed, argues Volara CEO David Berger.... Read More

"Local," "experience," "platform," "storytelling" - many words in travel marketing are ceasing to communicate value both internally and to the customer.... Read More

To keep up with expectations, hoteliers are learning to embrace certain forms of automated messaging (and discovering other ways it can benefit them and guests).... Read More

With the increasing competition for customers, TMCs are crying out for cross-functional windows into traveler data, but are customer data platforms the answer?... Read More

Personalization is great for a global airline, or even a regional cruise line. For most smaller travel brands, even regular personalization can seem out of reach. ... Read More

The sector is perhaps too far down the path with connectivity to be saved by standards, but a focused effort by both the supply and demand side of the sector can prevent some of the associated pain.... Read More

The 16.1 standard for NDC will only get you so far. You can just about book an airline seat with it. But not much else. So it is not much use to anybody. ... Read More

A research study was undertaken to determine key trends and drivers around tour takers’ needs and behavior and to identify the primary factors shaping the evolution of tours and touring.... Read More

Nearly all group airfare is still sold offline, in a labor- and time-intensive fashion. Innovation will improve the customer experience and bring in more revenue for airlines.... Read More

The use of terms like "soft skills" in business is a disservice to all in online travel, particularly to women. Here's why it's time to redefine the skill set.... Read More

Similar to other industries, there is a need for evolution by both traditional car rental companies and rideshare services to stay competitive.... Read More

Lufthansa Innovation Hub used AI to analyze the major themes discussed by Wall Street and top management executives of five major airlines during earnings calls between 2015 and 2018.... Read More

There's good disruption and bad, and plenty of corporate travel buyers will argue whether the disruption in ground transportation by transportation network companies like Uber and Lyft has been good or bad for their travel programs.... Read More