Opinion

Personalization is great for a global airline, or even a regional cruise line. For most smaller travel brands, even regular personalization can seem out of reach. ... Read More

The sector is perhaps too far down the path with connectivity to be saved by standards, but a focused effort by both the supply and demand side of the sector can prevent some of the associated pain.... Read More

The 16.1 standard for NDC will only get you so far. You can just about book an airline seat with it. But not much else. So it is not much use to anybody. ... Read More

A research study was undertaken to determine key trends and drivers around tour takers’ needs and behavior and to identify the primary factors shaping the evolution of tours and touring.... Read More

Nearly all group airfare is still sold offline, in a labor- and time-intensive fashion. Innovation will improve the customer experience and bring in more revenue for airlines.... Read More

The use of terms like "soft skills" in business is a disservice to all in online travel, particularly to women. Here's why it's time to redefine the skill set.... Read More

Similar to other industries, there is a need for evolution by both traditional car rental companies and rideshare services to stay competitive.... Read More

Lufthansa Innovation Hub used AI to analyze the major themes discussed by Wall Street and top management executives of five major airlines during earnings calls between 2015 and 2018.... Read More

There's good disruption and bad, and plenty of corporate travel buyers will argue whether the disruption in ground transportation by transportation network companies like Uber and Lyft has been good or bad for their travel programs.... Read More

As more money gets poured into the sector, it's time to start thinking about urban mobility and how it intersects with the travel industry.... Read More

The hoopla over the Airbnb purchase of HotelTonight needs further analysis, with more challenges than opportunities ahead for the new owner if it wants to become an OTA.... Read More

Project Valley has finally become more than just a project. It became a proper announcement, with a proper release date but more importantly, it became a proper device: the Samsung Galaxy Fold.... Read More

Here are three things you and your company can do right now to take actual steps toward a more equal, more diverse travel company. ... Read More

It is becoming clearer that using voice commands to search for and book hotels is going to be disruptive in the hotel industry and will soon be changing the rules of the game.... Read More

Travel agencies and OTAs are required to automate in order to offer their clients with personalized services and enjoy a competitive advantage.... Read More