Opinion

Opinion / Online

4 ways travel companies can build resilience

By Emily Weiss - Accenture | July 7, 2025

Accenture's Emily Weiss lays our four areas where travel leaders should focus their time, effort and resources in order to build resilience.... Read More

Opinion / Online

Loyalty in transition: Why the right rewards and ancillaries matter

By Aleksander Kaczmarek - CarTrawler | July 3, 2025

Aleksander Kaczmarek, vice president of loyalty partnerships at CarTrawler, discusses the need for travel rewards that drive loyalty and revenue.... Read More

Opinion / Technology

Why hospitality technology has a duty to support digital accessibility

By Richie Khandewal - PriceLabs | June 30, 2025

PriceLabs co-founder and president Richie Khandewal discusses the need for inclusive software in hospitality tech.... Read More

Opinion / Technology

Travel AI is fragile—can adversarial training fix that?

By Timothy O'Neil-Dunne - T2Impact | June 27, 2025

Timothy O'Neil-Dunne, principal of tech consultancy T2Impact, delves into the challenges of integrating AI with legacy infrastructures.... Read More

Opinion / Online

The future is hybrid: Navigating the ‘length of stay’ challenge in STRs

By Shay Many - Guesty | June 10, 2025

Shay Many, senior director of product management at Guesty, highlights the need for a hybrid approach to LOS pricing.... Read More

Opinion / Distribution

The (yet to be realized) customer benefits of NDC, dynamic pricing, offers and orders

By Mike McCormick - Travel Again Advisory | June 6, 2025

Mike McCormick, partner at Travel Again Advisory, explores the tangible benefits of NDC for airline customers.... Read More

Opinion / Technology

From concept to curbside: Zoox and Resorts World's hospitality-driven autonomous mobility

By Alex Bainbridge, Autoura | June 4, 2025

As Zoox is named the official robotaxi partner of Resorts World Las Vegas, Alex Bainbridge, Autoura founder and CEO, explores the integration of hospitality and mobility.... Read More

Opinion / Technology

Why AI travel scenarios miss the $3T opportunity

By Robert Matsuoka | May 30, 2025

Former TripAdvisor exec Robert Matsuoka evaluates where AI misses the mark in travel—and where the actual disruption will come from.... Read More

Opinion / Technology

4 scenarios on the future of agentic AI in travel

By Mario Gavira | May 22, 2025

Mario Gavira outlines future scenarios amid the evolution of agentic AI in travel—and provides key recommendations for how OTAs can respond.... Read More

Opinion / Technology

Real time availability, pricing in AI will change hospitality distribution: Are you ready?

By Pablo Delgado - Mirai | May 16, 2025

ARI, or availability, rates, inventory, could radically change the hotel booking process with real-time pricing.... Read More

Opinion / Technology

Why the travel industry is hooked on Google Ads (and what to do about it)

By Andy Headington - Adido | May 9, 2025

Andy Headington, CEO of Adido, explores why travel companies have become so much more reliant on Google than other industries.... Read More

Opinion / Technology

Technology’s role in furthering sustainable travel, economic inclusion

By Ragnar Fjölnisson, Kaptio | April 28, 2025

Ragnar Fjölnisson, co-founder and chief product officer of Kaptio, explains why technology’s role in sustainable travel is more important than ever.... Read More

Opinion / Technology

The trust protocol: Rethinking risk and reputation in global travel

By Tapan Sangal, Kalp Decentra Foundation | April 21, 2025

Tapan Sangal, director and founder of the Kalp Decentara Foundation, discusses the evolving travel ecosystem and using blockchain as a tool to build trust.... Read More