Opinion

Opinion / Technology

Why AI travel scenarios miss the $3T opportunity

By Robert Matsuoka | May 30, 2025

Former TripAdvisor exec Robert Matsuoka evaluates where AI misses the mark in travel—and where the actual disruption will come from.... Read More

Opinion / Technology

4 scenarios on the future of agentic AI in travel

By Mario Gavira | May 22, 2025

Mario Gavira outlines future scenarios amid the evolution of agentic AI in travel—and provides key recommendations for how OTAs can respond.... Read More

Opinion / Technology

Real time availability, pricing in AI will change hospitality distribution: Are you ready?

By Pablo Delgado - Mirai | May 16, 2025

ARI, or availability, rates, inventory, could radically change the hotel booking process with real-time pricing.... Read More

Opinion / Technology

Why the travel industry is hooked on Google Ads (and what to do about it)

By Andy Headington - Adido | May 9, 2025

Andy Headington, CEO of Adido, explores why travel companies have become so much more reliant on Google than other industries.... Read More

Opinion / Technology

Technology’s role in furthering sustainable travel, economic inclusion

By Ragnar Fjölnisson, Kaptio | April 28, 2025

Ragnar Fjölnisson, co-founder and chief product officer of Kaptio, explains why technology’s role in sustainable travel is more important than ever.... Read More

Opinion / Technology

The trust protocol: Rethinking risk and reputation in global travel

By Tapan Sangal, Kalp Decentra Foundation | April 21, 2025

Tapan Sangal, director and founder of the Kalp Decentara Foundation, discusses the evolving travel ecosystem and using blockchain as a tool to build trust.... Read More

Opinion / Technology

You've spent 20 years optimizing for humans: Now it's time to optimize for AI

By Brennen Bliss - Propellic Travel Marketing | April 17, 2025

Brennen Bliss, CEO of Propellic Travel Marketing, shares tips and tactics to optimize travel websites for AI systems.... Read More

Opinion / Technology

How AI bridges the gap between insight and action

By Markus Stumpe - AIntensify | April 7, 2025

AIntensify CEO Markus Stumpe explores the importance of a specialist approach to AI adoption.... Read More

Opinion / Technology

The never-ending growth of flight search traffic: From travel agents to AI operators

By Sebastien Gibergues | March 31, 2025

Sebastien Gibergues, an independent travel consult and former Amadeus executive, details the exponential growth of flight search transactions.... Read More

Opinion / Online

How hospitality operators can combat payment fraud

By Andrew Buttigieg - RMS | March 24, 2025

Andrew Buttigieg, chief technology officer at RMS, discusses how hospitality operators can ensure safer bookings amid a rise in fraud attempts.... Read More

Opinion / Technology

2025 is the year AI agents will transform airline shopping

By Rick Seaney - 3Victors | March 18, 2025

Consumers, not companies, will be the real drivers of the agent change as they quickly embrace readily available free online tools more quickly than any airline can.... Read More

News / Technology

Is an "app-ocalypse" nigh for hospitality tech as AI agents advance?

By Florian Montag - Apaleo | March 10, 2025

Instead of relying on humans as connective tissue, AI agents acting as self-learning, adaptive digital assistants will manage the entire hospitality tech ecosystem autonomously in the future.... Read More

Opinion / Technology

Revolutionary travel management companies do exist

By Riaan van Schoor - Agentivity | March 3, 2025

Agentivity's co-founder Riaan van Schoor gives his response to a viewpoint published last week suggesting that the world of TMCs is broken and only a revolution will fix it.... Read More

Opinion / Online

Why travel marketers can (and should) expect more from their affiliate strategy

By Joshua Heller - Rakuten Advertising | February 27, 2025

A sophisticated affiliate strategy can ensure you’re reaching the right person, at the right time, with the right message according to Josh Heller of Rakuten Advertising.... Read More

Opinion / Technology

Can a revolution fix the travel management world?

By Timothy O'Neil-Dunne - T2Impact | February 24, 2025

Many TMCs are no longer fit for purpose. They are drowning in data, fighting archaic processes and stuck in a business model optimized more for survival than service delivery.... Read More

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