Opinion

Unlocking the future of automation: How APIs are powering autonomous distribution
Opinion / Distribution
Unlocking the future of automation: How APIs are powering autonomous distribution
By Chris Hodges - Expedia Group | September 10, 2025
Expedia Group's VP of global connectivity and partner solutions writes that API integration can help improve hoteliers' operational efficiency.... Read More
Is short-term rental tech becoming a pay-to-play market?
Opinion / Technology
Is short-term rental tech becoming a pay-to-play market?
By Pierre-Camille Hamana - Hospitable | August 29, 2025
Hospitable CEO Pierre-Camille Hamana discusses PMS-imposed revenue-sharing fees and the ramifications for the STR sector.... Read More
Will travel's messy data hamper AI progress?
Opinion / Technology
Will travel's messy data hamper AI progress?
By Timothy O'Neil-Dunne | August 25, 2025
Are we layering AI agents on top of an already broken data foundation that was never fit for machine consumption?... Read More
Social commerce is the future: 5 strategies to help travel brands adapt
Opinion / Online
Social commerce is the future: 5 strategies to help travel brands adapt
By David Armstrong - HolidayPirates Group | August 18, 2025
According to David Armstrong, CEO and co-founder of HolidayPirates Group, the future of e-commerce is scroll-first, not search-first. Why is travel unprepared?... Read More
AI no longer a tool: It’s the new travel operating system
Opinion / Technology
AI no longer a tool: It’s the new travel operating system
By Ami Goldenberg - Oversee | August 13, 2025
As travel companies rethink their tech infrastructure, AI is becoming the backbone of modern operations.... Read More
The hidden climate cost of booking travel—And how to fix it
Opinion / Online
The hidden climate cost of booking travel—And how to fix it
By Rasmus Juul-Olsen - Bookmundi | August 4, 2025
As the planet nears key climate tipping points, Bookmundi CEO Rasmus Juul-Olsen stresses the need for the travel industry to act.... Read More
How AI is transforming travel safety for real people
Opinion / Technology
How AI is transforming travel safety for real people
By Suzanne Sangiovese - Riskline | July 23, 2025
Riskline CEO Suzanne Sangiovese discusses how AI can change the game and improve traveler safety.... Read More
How order management systems could create a new era of connected travel
Opinion / Distribution
How order management systems could create a new era of connected travel
By Cyril Tetaz - Amadeus | July 21, 2025
Cyril Tetaz, EVP of airline solutions at Amadeus, breaks down six ways order management systems will impact connected travel.... Read More
Instagram's Google integration: A game changer for travel marketing
Opinion / Online
Instagram's Google integration: A game changer for travel marketing
By Mario Gavira | July 15, 2025
Mario Gavira discusses Instagram's Google integration, calling the implications "profound" amid the visual storytelling era.... Read More
4 ways travel companies can build resilience
Opinion / Online
4 ways travel companies can build resilience
By Emily Weiss - Accenture | July 7, 2025
Accenture's Emily Weiss lays our four areas where travel leaders should focus their time, effort and resources in order to build resilience.... Read More
Loyalty in transition: Why the right rewards and ancillaries matter
Opinion / Online
Loyalty in transition: Why the right rewards and ancillaries matter
By Aleksander Kaczmarek - CarTrawler | July 3, 2025
Aleksander Kaczmarek, vice president of loyalty partnerships at CarTrawler, discusses the need for travel rewards that drive loyalty and revenue.... Read More
Why hospitality technology has a duty to support digital accessibility
Opinion / Technology
Why hospitality technology has a duty to support digital accessibility
By Richie Khandewal - PriceLabs | June 30, 2025
PriceLabs co-founder and president Richie Khandewal discusses the need for inclusive software in hospitality tech.... Read More
Travel AI is fragile—can adversarial training fix that?
Opinion / Technology
Travel AI is fragile—can adversarial training fix that?
By Timothy O'Neil-Dunne - T2Impact | June 27, 2025
Timothy O'Neil-Dunne, principal of tech consultancy T2Impact, delves into the challenges of integrating AI with legacy infrastructures.... Read More
The future is hybrid: Navigating the ‘length of stay’ challenge in STRs
Opinion / Online
The future is hybrid: Navigating the ‘length of stay’ challenge in STRs
By Shay Many - Guesty | June 10, 2025
Shay Many, senior director of product management at Guesty, highlights the need for a hybrid approach to LOS pricing.... Read More
The (yet to be realized) customer benefits of NDC, dynamic pricing, offers and orders
Opinion / Distribution
The (yet to be realized) customer benefits of NDC, dynamic pricing, offers and orders
By Mike McCormick - Travel Again Advisory | June 6, 2025
Mike McCormick, partner at Travel Again Advisory, explores the tangible benefits of NDC for airline customers.... Read More
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