Opinion

Unlike the leading OTAs or the low-cost airlines whose business models necessitated digital capability to reduce cost, Thomas Cook was unable to find the omnichannel strategy that represented mass consumerism in 2019.... Read More

Since rate disparity has a significant impact on profitability for hotels, the demise of a channel with a negative parity history is noteworthy.... Read More

It won't be easy bringing every element of the industry together to take a tech-led approach to sustainability and other issues in destinations.... Read More

The soft boundary lines have come in this not-so-exact science of generation naming and these parameters no longer circumscribe the soundest foundation on which to base travel's marketing efforts. ... Read More

Some survivors are learning from the past, making the most of today’s tech landscape to create fit-for-purpose planning and booking tools for today’s travelers.... Read More

As the digital media landscape continues to shift, it’s in the mid-funnel where travel brands stand to gain the greatest competitive edge - but only if they move quickly to rebalance their budgets across the entirety of the customer journey.... Read More

The travel industry is built largely on the backs of women, yet female leadership in the C-suite and the investment companies that own stakes in large agencies or travel companies is still lacking.... Read More

Technology can be the key to improving traveler safety and confidence, ultimately creating economic benefits for destinations.     ... Read More

With Google testing a "lowest fare" price guarantee  on flights, what happens if the guarantee extends to hotels?... Read More

Data and digital tools are the basis of a positive customer experience in the airline industry.... Read More

Natural anxieties about travel make consumers particularly susceptible to pressure tactics, with the invisible hand of the market pushing the envelope (perhaps a little further than it should have).... Read More

With so many business, sports and cultural events happening around the world, airlines have traditionally found it challenging to keep up with local events.... Read More

By definition, data-driven marketing is the strategy of gathering and analyzing audience insights for optimal and targeted media buying and creative messaging. ... Read More

With demand for business travel only continuing to increase, airlines, airports and hotels are turning towards their loyalty programs to address the needs of these frequent fliers.... Read More

As an idealistic young woman, I was confident that, after the decades of accomplishments from women, we had proved that gender has no bearing on intelligence - yet a striking gender imbalance in business remains.... Read More