Opinion

The travel industry is built largely on the backs of women, yet female leadership in the C-suite and the investment companies that own stakes in large agencies or travel companies is still lacking.... Read More

Technology can be the key to improving traveler safety and confidence, ultimately creating economic benefits for destinations.     ... Read More

With Google testing a "lowest fare" price guarantee  on flights, what happens if the guarantee extends to hotels?... Read More

Data and digital tools are the basis of a positive customer experience in the airline industry.... Read More

Natural anxieties about travel make consumers particularly susceptible to pressure tactics, with the invisible hand of the market pushing the envelope (perhaps a little further than it should have).... Read More

With so many business, sports and cultural events happening around the world, airlines have traditionally found it challenging to keep up with local events.... Read More

By definition, data-driven marketing is the strategy of gathering and analyzing audience insights for optimal and targeted media buying and creative messaging. ... Read More

With demand for business travel only continuing to increase, airlines, airports and hotels are turning towards their loyalty programs to address the needs of these frequent fliers.... Read More

As an idealistic young woman, I was confident that, after the decades of accomplishments from women, we had proved that gender has no bearing on intelligence - yet a striking gender imbalance in business remains.... Read More

With Google entering the vacation rental market, what future developments could impact direct bookings, guest experience, customer ownership and the current ecosystem?... Read More

It doesn't seem that guests really need attribute-based selling, and it's unrealistic to assume that the model will both improve prices for guests and drive more revenue.... Read More

SITA's Thomas Deillon analyzes how the airline industry should handle the impending capacity crunch.... Read More

It wasn’t that long ago that all marketing eyes were on hyper-personalization, yet we have already shifted to an era where each individual customer has their own reality and every moment represents an opportunity for marketers to play a role in shaping it.... Read More

Global by definition implies inclusivity and diversity - for something to be global, everyone must be allowed to participate on equal terms. Can we really describe the travel technology industry as inclusive and diverse?... Read More

OTAs suffer from some image problems amongst many hoteliers, often due to misconceptions or misinformation about how they work. So, let's bust some myths.... Read More