Opinion

Growing confidence through empowerment: What women need to advance in travel
Opinion / Online
Growing confidence through empowerment: What women need to advance in travel
By Cady Wolf - Sojern | November 6, 2019
Men are 70% more likely to hold executive positions over women - but what's holding women back? The system, the industry or something else?... Read More
Curious where social media is going? The travel industry leads the way
Opinion / Online
Curious where social media is going? The travel industry leads the way
By Martin Stoll - Sparkloft Media. | October 30, 2019
Travel and tourism has been leading content sharing well before the conception of today’s popular platforms; a consistent trend for years.... Read More
The search for genuine "disruption" in the travel industry
Opinion / Startups
The search for genuine "disruption" in the travel industry
By Peter Matthews - Nucleus | October 24, 2019
Now traditional business models have been turned on their heads by the likes of Uber, Airbnb, Amazon and Google there is a tendency for many brands to believe they need to roll up their sleeves and face travel tech in battle. This is not true.... Read More
Automating the travel industry needs an intelligent approach
Opinion / Technology
Automating the travel industry needs an intelligent approach
By Maxim Sevastianov - Traveknowledgy | October 22, 2019
Whether an online travel agency, travel management company, travel agent or indeed any business operating in the travel industry, automation saves time and allows resources to be diverted elsewhere.... Read More
hotel-distribution-thomas-cook
Opinion / Distribution
Surviving Thomas Cook: Damage to hotel ecosystem shows distribution mix is vital anywhere
By Douglas Green - Duetto | October 17, 2019
For those hotels now in the eye of the Thomas Cook storm, better days could lie ahead if they get more strategic with their channel distribution.... Read More
Future proof, defined: 10 things to look for when considering new hotel tech
Opinion / Technology
Future proof, defined: 10 things to look for when considering new hotel tech
By David Berger - Volara  | October 16, 2019
In the hotel industry, where cost often drives decisions over value, the term "future proof" is often heard, yet equally often ignored. ... Read More
SME-travel-startups-thomas-cook
Opinion / Technology
Thomas Cook - Tech lessons for small travel businesses from the fall of a giant
By George Dumitru - WBE.travel | October 15, 2019
The reasons for Thomas Cook’s collapse will become clearer over time, but for now here are some of its issues which should provide SMEs with some talking points for the boardroom and water cooler alike.... Read More
Sounding Off: Big opportunities for travel startups must carry a warning
Interview / Startups
Sounding Off: Big opportunities for travel startups must carry a warning
By PhocusWire | October 11, 2019
Dangling the glories of others in front of startups is a powerful, motivating force for any new business. Yet it must be tempered with ensuring a founder's feet are kept firmly on the ground.... Read More
age of convergence
Opinion / Technology
Travel brands, take note: The Age of Convergence is here
By Klaus Kohlmayr - IDeaS | October 11, 2019
The Age of Convergence isn’t a pie‐in‐the‐sky idea or something that may happen in the future. Convergence is already happening every day, and it’s a part of our daily lives, even if we can’t see it.... Read More
When it comes to LiDAR and the opportunities in travel, Elon Musk is wrong
Opinion / Technology
When it comes to LiDAR and the opportunities in travel, Elon Musk is wrong
By Sam Kamel - iinside | October 9, 2019
Rather than dramatically ringing the death knell for LiDAR, Musk's comments earlier this year merely underscore the fact that LiDAR has an awareness issue, no pun intended.... Read More
The influencer marketing metrics travel brands are missing
Opinion / Online
The influencer marketing metrics travel brands are missing
By Rachel Jean-Firchau - Nativo | October 4, 2019
Influencers aren’t publishers, they’re people. While they might have incredible reach, most are focused on awareness and storytelling, not on driving bookings or conversions.... Read More
Consolidation to come in technology for tours and activities
Opinion / Technology
Consolidation to come in technology for tours and activities
By Douglas Quinby - Arival | October 2, 2019
Scores of overlooked companies are laying the essential plumbing to wire up travel’s third-largest and most fragmented sector.... Read More
womens leadership road without map
Opinion / Online
For women in travel, the path to leadership is often a road without a map
By Cara Whitehill - Traxo | October 2, 2019
Graham Greene, the famous British writer and MI6 agent, wrote a fascinating and hilarious travelogue about his monthlong trek through the wilds of Liberia, in coastal West Africa, called Journey Without Maps.... Read More
CrowdRiff op ed AI for DMOs
Opinion / Technology
What a trip: How DMOs can leverage the power of AI
By Amrita Gurney - CrowdRiff | September 30, 2019
Artificial intelligence can help destination marketers deliver a more personalized experience to visitors.... Read More
Sounding Off: Embrace digital disruption, or suffer a fate like Thomas Cook
Interview / Online
Sounding Off: Embrace digital disruption, or suffer a fate like Thomas Cook
By PhocusWire | September 27, 2019
Thomas Cook's demise will eventually be seen as one of the biggest illustrations in the history of the industry that a strategy that doesn't recognize change will never work.... Read More