Opinion

The reasons for Thomas Cook’s collapse will become clearer over time, but for now here are some of its issues which should provide SMEs with some talking points for the boardroom and water cooler alike.... Read More

Dangling the glories of others in front of startups is a powerful, motivating force for any new business. Yet it must be tempered with ensuring a founder's feet are kept firmly on the ground.... Read More

The Age of Convergence isn’t a pie‐in‐the‐sky idea or something that may happen in the future. Convergence is already happening every day, and it’s a part of our daily lives, even if we can’t see it.... Read More

Rather than dramatically ringing the death knell for LiDAR, Musk's comments earlier this year merely underscore the fact that LiDAR has an awareness issue, no pun intended.... Read More

Influencers aren’t publishers, they’re people. While they might have incredible reach, most are focused on awareness and storytelling, not on driving bookings or conversions.... Read More

Scores of overlooked companies are laying the essential plumbing to wire up travel’s third-largest and most fragmented sector.... Read More

Graham Greene, the famous British writer and MI6 agent, wrote a fascinating and hilarious travelogue about his monthlong trek through the wilds of Liberia, in coastal West Africa, called Journey Without Maps.... Read More

Artificial intelligence can help destination marketers deliver a more personalized experience to visitors.... Read More

Thomas Cook's demise will eventually be seen as one of the biggest illustrations in the history of the industry that a strategy that doesn't recognize change will never work.... Read More

Unlike the leading OTAs or the low-cost airlines whose business models necessitated digital capability to reduce cost, Thomas Cook was unable to find the omnichannel strategy that represented mass consumerism in 2019.... Read More

Since rate disparity has a significant impact on profitability for hotels, the demise of a channel with a negative parity history is noteworthy.... Read More

It won't be easy bringing every element of the industry together to take a tech-led approach to sustainability and other issues in destinations.... Read More

The soft boundary lines have come in this not-so-exact science of generation naming and these parameters no longer circumscribe the soundest foundation on which to base travel's marketing efforts. ... Read More

Some survivors are learning from the past, making the most of today’s tech landscape to create fit-for-purpose planning and booking tools for today’s travelers.... Read More

As the digital media landscape continues to shift, it’s in the mid-funnel where travel brands stand to gain the greatest competitive edge - but only if they move quickly to rebalance their budgets across the entirety of the customer journey.... Read More