Opinion

 alt='Beyond green: Holistic sustainability in travel'  Title='Beyond green: Holistic sustainability in travel'
Opinion / Technology
Beyond green: Holistic sustainability in travel
By Jens Wohltorf - Blacklane | February 4, 2022
Travel companies have a unique role to address the three dimensions of sustainability: environmental, social and economic.... Read More
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Opinion / Technology
Experiences must be primed for the tech-led big time
By Chris Atkin - Rezdy | February 1, 2022
As we enter such a critical new year for the experiences industry, it's time dust off the crystal ball and consider what emerging trends will help shape the near future.... Read More
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Opinion / Online
How “always on” strategies enable travel marketers to beat seasonality blues
By Noreen Henry - Sojern | January 31, 2022
An always on strategy helps travel marketers capture traveler interest and drive bookings any time of year.... Read More
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Interview / Technology
Sounding Off: Collaboration is key to enabling decentralized tech
By PhocusWire | January 28, 2022
It's a tremendous leap to consider, but that spirit of teamwork during the pandemic could be the framework that all of those with a vested interest will use to move things forward.... Read More
 alt='Why hospitality should adopt the agile philosophy'  Title='Why hospitality should adopt the agile philosophy'
Opinion / Technology
Why hospitality should adopt the agile philosophy
By Melissa Jurkoic - Thynk | January 28, 2022
By thinking in the "agile way," hotels can adapt to unexpected challenges, build strong teams and improve their offerings.... Read More
 alt='What TikTok can teach travel brands about content discovery'  Title='What TikTok can teach travel brands about content discovery'
Opinion / Technology
What TikTok can teach travel brands about content discovery
By Alex Rainey - Pluto | January 27, 2022
Travel brands can emulate TikTok’s success by starting small, enriching metadata and capturing and storing the right data.... Read More
 alt='How diversity and inclusion can enhance the traveler experience'  Title='How diversity and inclusion can enhance the traveler experience'
Opinion / Technology
How diversity and inclusion can enhance the traveler experience
By Tonya Hempstead - American Express GBT | January 26, 2022
Diversity and inclusion should be a central consideration for TMCs when developing digital tools.... Read More
 alt='Intermodal into a better and sustainable future for the travel industry'  Title='Intermodal into a better and sustainable future for the travel industry'
Opinion / Technology
Intermodal into a better and sustainable future for the travel industry
By Nick Ashton - Dohop | January 25, 2022
The climate emergency has seen governments and organizations commit to net-zero emission targets and the transport and travel industries have a big part to play in achieving this objective.... Read More
 alt='How leaders can truly support the travel startup ecosystem'  Title='How leaders can truly support the travel startup ecosystem'
Opinion / Startups
How leaders can truly support the travel startup ecosystem
By Cara Whitehill - Unlock Advisors | January 24, 2022
These are steps travel leaders can take to turn startup enthusiasm into action.... Read More
 alt='Sounding Off: Buzzwords “metaverse” and “NFTs” may be all buzz in travel'  Title='Sounding Off: Buzzwords “metaverse” and “NFTs” may be all buzz in travel'
Interview / Technology
Sounding Off: Buzzwords “metaverse” and “NFTs” may be all buzz in travel
By PhocusWire | January 21, 2022
Applications of metaverse and NFT technologies in travel are vague at best.... Read More
 alt='What NFTs and the metaverse mean for airline loyalty programs'  Title='What NFTs and the metaverse mean for airline loyalty programs'
Opinion / Technology
What NFTs and the metaverse mean for airline loyalty programs
By Joseph Vito DeLuca - Kambr | January 19, 2022
While NFT and metaverse technologies are in their infancy, they have the potential to reimagine airline loyalty programs.... Read More
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Interview / Technology
Sounding Off: A major - and overdue - power shift is coming to travel
By PhocusWire | January 14, 2022
Self-sovereign decentralized identity solutions are coming to travel and will give consumers much-needed control over their personal data.... Read More
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Opinion / Technology
Four trends shaping travel fintech in 2022
By Jean-Christophe Lacour and Damian Alonso - Amadeus | January 7, 2022
Amadeus payment executives offer thoughts on what to expect in the rapidly developing world of financial technology solutions for travel.   ... Read More
 alt='No, guests do not require human-provided services in hospitality'  Title='No, guests do not require human-provided services in hospitality'
Opinion / Technology
No, guests do not require human-provided services in hospitality
By Max Starkov - hospitality consultant and strategist | January 4, 2022
Max Starkov makes a case that in five years, hotels will operate with about 50% of the staff they had in 2019 – and that’s not a bad thing.  ... Read More
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Opinion / Technology
Better tech and decision-making are hotel trends to watch for in 2022
By Katherine Grass - Optii Solutions | December 20, 2021
Here are two of the big shifts these changes have catalyzed within the hospitality sector and are likely to have an impact on how hotels run in 2022.... Read More