Opinion

Shorter booking windows require smarter marketing: How AI can transform travel campaigns
Opinion / Technology
Shorter booking windows require smarter marketing: How AI can transform travel campaigns
By Ryan Fitzgerald - Net Conversion | December 29, 2025
As consumer booking behavior shifts, Net Conversion CEO and co-founder Ryan Fitzgerald discusses the need for travel marketers to adjust.... Read More
How ready is your travel company for agentic AI?
Opinion / Technology
How ready is your travel company for agentic AI?
By Manuel Hilty - Nezasa | December 19, 2025
Nezasa CEO Manuel Hilty contends that tools will become the differentiator for travel companies in the age of AI.... Read More
Amazon vs. Perplexity: The lawsuit that matters in travel
Opinion / Technology
Amazon vs. Perplexity: The lawsuit that matters in travel
By Mario Gavira | December 10, 2025
Mario Gavira outlines the possible rulings in Amazon's lawsuit against Perplexity and what each could mean for OTAs, metasearch and travel suppliers.... Read More
OTAs squeezed as airlines push for distribution control
News / Distribution
OTAs squeezed as airlines push for distribution control
By Gulce Karsli Rozenveld - Oojo.com | December 3, 2025
Oojo.com CEO Gulce Karsli Rozenveld outlines potential ramifications of airlines' "quest for total control" of distribution.... Read More
3 questions every travel tech founder should ask before raising their next round
Opinion / Startups
3 questions every travel tech founder should ask before raising their next round
By Anthony Collias - Stasher | November 19, 2025
Anthony Collias, COO and co-founder of Stasher, lays out why founders should examine their flywheel, budget and business model.... Read More
Mapping the data journey through pilots, co-pilots, autopilots and AI pilots
Opinion / Technology
Mapping the data journey through pilots, co-pilots, autopilots and AI pilots
By Ali Beklen - HotelRunner | November 14, 2025
Ali Beklen, founder and managing partner or HotelRunner, believes travel businesses need an AI pilot due to two new data concepts.... Read More
Why the looming AI-induced channel explosion could be a win for independents
Opinion / Technology
Why the looming AI-induced channel explosion could be a win for independents
By Shahar Goldboim - Boom | November 4, 2025
Boom founder and CEO Shahar Goldboim shares his thoughts on the rise of agentic AI and how it might benefit independent vacation-rental operators.... Read More
Middle East travel: Shaping the future through growth and innovation
Opinion / Online
Middle East travel: Shaping the future through growth and innovation
By Shadi Kaddoura - Phocuswright | October 31, 2025
The Middle East’s travel transformation offers both a blueprint and a warning, according to Phocuswright analyst Shadi Kaddoura.... Read More
AI’s new gatekeepers: How Booking.com and Expedia are hijacking the future of travel
Opinion / Technology
AI’s new gatekeepers: How Booking.com and Expedia are hijacking the future of travel
By Brad Brewer - Agentic Hospitality | October 21, 2025
The EU’s Digital Markets Act forces the biggest online “gatekeepers” to play fair, but it doesn’t yet cover standalone AI assistants—like ChatGPT, Gemini or Perplexity.... Read More
Why AI agents fall short in fragmented hospitality tech—And how MCP fixes this
News / Technology
Why AI agents fall short in fragmented hospitality tech—And how MCP fixes this
By Stephan Wiesener - Apaleo | October 10, 2025
Apaleo founder and CTO Stephan Wiesener says MCP is the breakthrough that will turn AI agents from concept into practical, daily operations.... Read More
Reconciling airline retailing and channel innovation: The offer distribution platform
Opinion / Distribution
Reconciling airline retailing and channel innovation: The offer distribution platform
By Sebastien Gibergues | October 7, 2025
Sebastien Gibergues argues that the “offer distribution platform” concept could be the solution to address the limitations of current API-based distribution models.... Read More
In the age of AI, experience is the real product
Opinion / Technology
In the age of AI, experience is the real product
By Rajnish Kumar - Ixigo | September 29, 2025
According to Ixigo group co-CEO, the frontier of AI is shifting, and experience is a sustainable advantage.... Read More
The coming wave: Consolidation in tours and experiences
Opinion / Online
The coming wave: Consolidation in tours and experiences
By Douglas Quinby - Arival | September 23, 2025
Arival CEO and co-founder Douglas Quinby discusses the potential for consolidation and brand-building in tours and experiences.... Read More
How travel giants, banks are rewriting the rules of customer loyalty
Opinion / Online
How travel giants, banks are rewriting the rules of customer loyalty
By Mario Gavira | September 16, 2025
Travel companies are transforming into financial services platforms, banks are morphing into travel agencies and loyalty programs are becoming sophisticated investment vehicles.... Read More
Unlocking the future of automation: How APIs are powering autonomous distribution
Opinion / Distribution
Unlocking the future of automation: How APIs are powering autonomous distribution
By Chris Hodges - Expedia Group | September 10, 2025
Expedia Group's VP of global connectivity and partner solutions writes that API integration can help improve hoteliers' operational efficiency.... Read More