Opinion

Travel companies are exploring how to satisfy urges from consumers to travel again. The challenge is how to appeal to constantly evolving tastes.... Read More

With digital marketing, travel brands have a unique opportunity to reach an audience that is eager to purchase.... Read More

While the industry can expect business to increase as restrictions are lifted, the potential risk of cyber crime will also heighten. ... Read More

The tours and activities sector is shifting as it comes out of the pandemic, but there are positive opportunities for those companies that pay attention. ... Read More

Robots are some of the most impactful forms of hospitality technology hoteliers can invest in to maintain efficiency, serve guests and aid understaffed operations.... Read More

Subscription-based innovations can bridge the affluent consumer’s desire for seamless travel experiences with accelerated upside for B2B travel purveyors.... Read More

Open traveler models could spur action in other markets, by encouraging traveles to look at other third party providers offering products such as financial services and payment options.... Read More

This Michigan airport is using a system that notifies stakeholders if wait times exceed 25 minutes and if the queue has hit capacity. ... Read More

To prepare for revenge travel and secure long-term brand loyalty, travel brands should tap into digital CX.... Read More

The pandemic has put excess stress on systems which, in many cases, were already outdated, highlighting the need for innovation and automation in payments processes.... Read More

Magecart is taking off, but OTAs and travel sites can save themselves grief and major financial risk by acting in advance to ground this threat.  ... Read More

Given the current situation, where many channels are still not appearing and we don’t know if they will be activated this season, Booking.com has become the basket where most of a hotel's distribution eggs are stored. ... Read More

The sector will not recover at the speed it wants if its brands fail to follow the science and unless they do their part to urge people to take up the offer of vaccinations.... Read More

Building a strategy that isn’t solely reliant on IP address is a smart investment in the future, especially for travel organizations that use location data for targeting and information-gathering.... Read More

Seamless intermodal connectivity in Europe, as well as the rest of the world, comes with many challenges, barriers and problems to overcome.... Read More