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WEBINAR VIDEO - Understanding hotel metasearch marketing and measuring its ROI
Webinars / Distribution
WEBINAR VIDEO - Understanding hotel metasearch marketing and measuring its ROI
By Kevin May | July 22, 2014
Digital marketing and measuring ROI don't always go hand in hand, but that's changing for the... Read More
KLM launches 24/7 customer service for LinkedIn
News / Online
KLM launches 24/7 customer service for LinkedIn
By Karthick Prabu | July 22, 2014
KLM, the airline credited by many for spearheading the use of social media in aviation, has launched... Read More
Marketing watch: Viral videos capture spend and Facebook ads across devices
News / Online
Marketing watch: Viral videos capture spend and Facebook ads across devices
By Nick Vivion | July 21, 2014
Viral video spend is set to increase and Facebook will soon track users across devices to deliver a... Read More
Intent Media closes $22.7 million Series C to drive intent marketing
News / Online
Intent Media closes $22.7 million Series C to drive intent marketing
By Nick Vivion | July 21, 2014
Intent Media, a marketing intelligence solutions provider focused on the travel industry, has closed... Read More
Free for a while - Streetview guides by OTAs in prime spot on Google Maps
News / Online
Free for a while - Streetview guides by OTAs in prime spot on Google Maps
By Kevin May | July 21, 2014
Hotels have been recording Google Streetview walk-throughs for a while now - it makes marketing sense... Read More
Finnair lambasted online after mistakenly saying it doesn't fly over Ukraine
News / Online
Finnair lambasted online after mistakenly saying it doesn't fly over Ukraine
By Nick Vivion | July 18, 2014
Social media is a consistently perilous environment for businesses - something Finnair was reminded of... Read More
Metasurge: How to navigate the growth in metasearch for hotel brands
News / Distribution
Metasurge: How to navigate the growth in metasearch for hotel brands
By Nick Vivion | July 18, 2014
L2 Thinktank has applied its marketing intelligence brain to metasearch, coming up with an overview of... Read More
Hard Rock, JetBlue, and Texas Tourism tap Olapic to filter the Instagram firehose
News / Online
Hard Rock, JetBlue, and Texas Tourism tap Olapic to filter the Instagram firehose
By Sean O'Neil | July 17, 2014
Users of Instagram, the image-sharing platform, have tagged 14 million photos with the #vacation... Read More
JD Power releases annual hotel rankings, finds Millennials more loyal than thought
News / Online
JD Power releases annual hotel rankings, finds Millennials more loyal than thought
By Nick Vivion | July 17, 2014
J.D. Power Associates has released its long-running rankings of consumer satisfaction with hotels, and... Read More
Going native: How travel marketers can navigate the new content marketing landscape
News / Online
Going native: How travel marketers can navigate the new content marketing landscape
By Viewpoints | July 17, 2014
The digital media landscape is completely transforming. Consumers are bombarded with content and the... Read More
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