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PhocusWire's in-depth coverage of the intersection of travel, tourism and hospitality with the web, featuring news, analysis, interviews, research and more.

Want an intimate relationship with a travel brand? No hugs there
News / Distribution
Want an intimate relationship with a travel brand? No hugs there
By Kevin May | November 10, 2015
Social media and online travel agencies have been blamed for the poor state of relationships between... Read More
Five things hotels should be doing with SMS to guests [INFOGRAPHIC]
News / Technology
Five things hotels should be doing with SMS to guests [INFOGRAPHIC]
By Kevin May | November 10, 2015
Text (or SMS) messages remain one of the most effective forms of marketing communications, alongside... Read More
TripAdvisor dominates web visits, so no wonder everyone is scared
News / Online
TripAdvisor dominates web visits, so no wonder everyone is scared
By Kevin May | November 10, 2015
It is nearly three years since TripAdvisor started its shift away from being solely a review site... Read More
After years of trying, Airbnb to formally launch Experiences service
News / Distribution
After years of trying, Airbnb to formally launch Experiences service
By Kevin May | November 10, 2015
Airbnb is likely to go mainstream in the next few weeks on its attempts to expand the product into new... Read More
A perfect fit, customers and ancillaries - says study
News / Online
A perfect fit, customers and ancillaries - says study
By Viewpoints | November 9, 2015
Personalization is quickly becoming a customer expectation. Even casual internet browsing results in... Read More
Booking.com brags about number of rooms (instead of properties)
News / Distribution
Booking.com brags about number of rooms (instead of properties)
By Kevin May | November 9, 2015
By a remarkable coincidence, following the acquisition of HomeAway by arch rival Expedia, Priceline... Read More
MakeMyTrip app gets close to one million downloads in a week
News / Technology
MakeMyTrip app gets close to one million downloads in a week
By Martin Cowen | November 8, 2015
Sales and traffic stats from MakeMyTrip's week-long app-only promotion show Indian consumers are not... Read More
HomeAway nabbed Dwellable for $18 million
News / Distribution
HomeAway nabbed Dwellable for $18 million
By Sean O'Neil | November 7, 2015
UPDATE: HomeAway paid $18 million for the business, documents following its acquisition by Expedia... Read More
Emirates ups the ante on creating jaw-dropping videos for YouTube
News / Online
Emirates ups the ante on creating jaw-dropping videos for YouTube
By Kevin May | November 6, 2015
Most travel companies have come round to the idea that YouTube can be as important a marketing channel... Read More
TripAdvisor is pausing its TV campaign
News / Distribution
TripAdvisor is pausing its TV campaign
By Sean O'Neil | November 5, 2015
It seems that the brand-building benefit that TripAdvisor's big spend on television advertising was... Read More
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