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The web and its connection to travel is now over two decades old, yet it continues to evolve at a pace that is enough to keep the major players in the industry on alert and inspire new business to make a move.

The internet is no longer just about websites  - and the last disruptive force: mobile  - but the addition of new digital marketing techniques, cutting-edge user interfaces, and functionality that brings brands and consumers closer than ever before.


Volume of hotel reviews in the US has dropped, while overall guest satisfaction has increased
Volume of hotel reviews in the US has dropped, while overall guest satisfaction has increased
By Nick Vivion | October 25, 2013
In the United States, the volume of user-generated hotel reviews has dropped, while the average... Read More
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Stop thinking of mobile as a separate channel - it affects your performance
Stop thinking of mobile as a separate channel - it affects your performance
By Viewpoints | October 25, 2013
A question that we are repeatedly asked by clients, new to performance marketing, is: "Should we build... Read More
News | Technology
BizTweet helps airlines take control of Twitter communications
BizTweet helps airlines take control of Twitter communications
By Linda Fox | October 25, 2013
Here's a nifty Twitter-based service which means airlines don't have to dedicate teams of people to... Read More
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Startup pitch: Tripoto enables travellers to make money by structuring their travel stories
Startup pitch: Tripoto enables travellers to make money by structuring their travel stories
By Karthick Prabu | October 25, 2013
India-based startup Tripoto focuses on the travel planning/inspiration stage of a trip. In Tripoto,... Read More
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Fall shakeup in travel patterns shows thriving leisure travel
Fall shakeup in travel patterns shows thriving leisure travel
By Nick Vivion | October 24, 2013
Business travel is struggling to return as the fall season checks in, according to the latest travel... Read More
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TripAdvisor says no plans to become an OTA, happy to remain booking facilitator
TripAdvisor says no plans to become an OTA, happy to remain booking facilitator
By Karthick Prabu | October 24, 2013
TripAdvisor has moved quickly to reassure quite possibly the entire hospitality sector and world of... Read More
News | Technology
How a hotel chain made $2 million using social media
How a hotel chain made $2 million using social media
By Kevin May | October 24, 2013
One of the most common questions about social media in the travel industry often includes those rather... Read More
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The true next generation traveler leaves Facebook, turns to Twitter, Instagram
The true next generation traveler leaves Facebook, turns to Twitter, Instagram
By Nick Vivion | October 23, 2013
The next generation traveler is always a topic of great interest in the travel industry (see here and... Read More
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Scoring top tourist attractions on social media
Scoring top tourist attractions on social media
By Linda Fox | October 23, 2013
Tourist attractions up and down the country are keeping their presence and engagement up on major... Read More
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Are you marketing to your Affluencers?
Are you marketing to your Affluencers?
By Viewpoints | October 23, 2013
From backpackers to luxury seekers, there is a universal travel customer who is essential to marketing... Read More
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From Our Partners
REPORT: The reality of modern airline retail - when the sky isn't the limit
March 26, 2019
REPORT: The reality of modern airline retail - when the sky isn't the limit
In this white paper, carried out in partnership with PROS, we look at the various stages of airlines... Read More
Ditching direct: It may be time to reconsider your GDS and OTA connections
March 4, 2019
Ditching direct: It may be time to reconsider your GDS and OTA connections
The cost and effort of maintaining a direct connect to the GDS may have been more than hotels had... Read More
Understanding how events affect demand and pricing for the car rental business
March 1, 2019
Understanding how events affect demand and pricing for the car rental business
A detailed study by RateGain’s data science lab probes into event scenarios to get insights that will... Read More