Online Travel Agency

PhocusWire's in-depth coverage of online travel agencies, featuring news, analysis, interviews, research and more on the brands and their strategies, executives and positions in the market.

AI debate continues: Will travel's biggest brands thrive or falter?
Interview / Technology
AI debate continues: Will travel's biggest brands thrive or falter?
By Cathy Walsh | July 1, 2026
Mario Gavira and Christian Watts brought their ongoing PhocusWire debate to the studio at Phocuswright Europe 2026, offering sharply different views on how artificial intelligence will reshape travel... Read More
Partner marketing in travel: Say goodbye to the last-click legacy
From Our Partners / Online
Partner marketing in travel: Say goodbye to the last-click legacy
By Michelle Bruno | June 30, 2026
Download the PhocusWire report on how partner marketing in travel is evolving beyond last-click attribution amid AI, creator commerce and changing consumer behavior. Read More
U.S. Hotel and Lodging 2026: Slow growth, a stable split and AI waiting at the door
News / Online
U.S. Hotel and Lodging 2026: Slow growth, a stable split and AI waiting at the door
By Phocuswright Research | June 30, 2026
The 2026 outlook is cautiously optimistic for the hotel sector. Read More
Hostelworld’s Gary Morrison on building for the social traveler
News / Online
Hostelworld’s Gary Morrison on building for the social traveler
By Cathy Walsh | June 30, 2026
Hostelworld CEO Gary Morrison discussed how the industry misunderstands hostel travelers, the company's strategy and more at Phocuswright Europe. Read More
Almost right isn't good enough for travel's agentic future
News / Technology
Almost right isn't good enough for travel's agentic future
By Linda Fox | June 29, 2026
Executives from Anthropic, Kismet and Travelport discuss where the travel industry is in its journey to agentic commerce and what's holding things up. Read More
PhocusWire's travel tech news briefs: Marriott, Lake.com, RateGain and more...
News / Technology
PhocusWire's travel tech news briefs: Marriott, Lake.com, RateGain and more...
By PhocusWire | June 26, 2026
Keep up with all the latest people, partner and product news from around the global travel industry. Read More
Trust, AI acceleration, diversity to shape the future of travel
News / Online
Trust, AI acceleration, diversity to shape the future of travel
By Morgan Hines | June 26, 2026
Travel industry stakeholders from various sectors shared their takes on what will impact travel’s future at HBX Group’s MarketHub Americas event. Read More
Trip.com Group eyes 200 million inbound travelers in next five years
News / Online
Trip.com Group eyes 200 million inbound travelers in next five years
By Linda Fox | June 25, 2026
The China-based OTA is exploring partnerships to integrate with AI platforms for travel planning. Read More
Sabre tech lead lifts curtain on company’s technological shift
News / Technology
Sabre tech lead lifts curtain on company’s technological shift
By Morgan Hines | June 25, 2026
Garry Wiseman shared about the company’s AI strategy and development, building trust and change management. Read More
The silent booking signal: How bed bug safety reshapes hotel choice
From Our Partners / Online
The silent booking signal: How bed bug safety reshapes hotel choice
By Matthew Parsons | June 24, 2026
Download the PhocusWire and Valpas report on how visible bed bug safety proof influences hotel booking decisions, traveler trust, loyalty and revenue opportunity. Read More
Strengthening agency relationships through smarter commission payments
From Our Partners / Online
Strengthening agency relationships through smarter commission payments
By Noelani Schroy, Onyx CenterSource | June 24, 2026
Explore how smarter hotel commission payments can reduce friction, build agency trust and turn back-office processes into a competitive advantage. Read More
Travel’s payment complexity is pushing innovation forward
From Our Partners / Online
Travel’s payment complexity is pushing innovation forward
By PhocusWire | June 23, 2026
Travel’s payment complexity is fueling the next wave of innovation, from virtual cards to embedded finance. Read More
OTAs lead, AI rises and travelers research less: New findings from three key European markets
News / Online
OTAs lead, AI rises and travelers research less: New findings from three key European markets
By Phocuswright Research | June 23, 2026
How Europe’s travelers are planning differently in 2026. Read More
Supercharging travel: 10 Trends that will shape the industry over the next decade
From Our Partners / Distribution
Supercharging travel: 10 Trends that will shape the industry over the next decade
By Matthew Parsons | June 22, 2026
Download the PhocusWire and RateHawk report on the trends, technologies and industry shifts set to shape travel professionals over the next decade. Read More
Booking.com's James Waters on the human psyche, AI and shiny things
News / Online
Booking.com's James Waters on the human psyche, AI and shiny things
By Linda Fox | June 18, 2026
James Waters, chief business officer of Booking.com, spoke about the ways AI is impacting the travel industry and human behavior during an interview at Phocuswright Europe 2026. Read More
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