Online Travel Agency

PhocusWire's in-depth coverage of online travel agencies, featuring news, analysis, interviews, research and more on the brands and their strategies, executives and positions in the market.

News / Online

Why travelers are 'defecting' from a preferred airline, hotel or OTA

By Phocuswright Research | December 16, 2025

Wanting to try something new is a top justification for using non-go-to brands within the last year across a variety of travel verticals according to Phocuswright Research. Read More

From Our Partners / Online

The revenue pivot: Why real-time relevance is the key to incremental value in travel

By Anand Shah - Rokt | December 15, 2025

Travel brands must deliver the right offer to the right traveler at the exact moment they’re most ready to buy. Read More

News / Technology

How Expedia Group believes AI can improve digital travel marketing

By Morgan Hines | December 12, 2025

AI-supported travel marketing can work—as long as it still has a human touch, according to Rob Torres of Expedia Group. Read More

News / Online

TravelAI acquires OwnerDirect.com to expand in North America

By Abby Crotty | December 11, 2025

Owner Direct was initially founded in 1987 and has been using the OwnerDirect.com domain commercially since 1994. Read More

News / Online

Booking Holdings' Rob Ransom on AI's role in online travel

By Linda Fox | December 11, 2025

Booking Holdings' chief strategy officer Rob Ransom discusses OTA value, marketing in the age of AI and growth across the portfolio. Read More

News / Online

Phocuswright releases Travel Forward report for 2026

By PhocusWire | December 10, 2025

The year-end, forward-looking report outlines global travel trends for 2026 and beyond. Read More

News / Online

Expedia Group to expand tours and activities business with Tiqets acquisition

By Abby Crotty | December 10, 2025

The deal is expected to close in the first quarter of 2026, the OTA said. Read More

Opinion / Technology

Amazon vs. Perplexity: The lawsuit that matters in travel

By Mario Gavira | December 10, 2025

Mario Gavira outlines the possible rulings in Amazon's lawsuit against Perplexity and what each could mean for OTAs, metasearch and travel suppliers. Read More

News / Online

Bookings Holdings CFO on creating a 'vertical' agentic experience

By Linda Fox | December 9, 2025

Booking Holdings sees opportunity in consumers being able to keep their travel within one "agentic experience environment." Read More

News / Distribution

The hotel perspective: OTA's AI partnerships

By Morgan Hines | December 8, 2025

Hospitality industry stakeholders weigh in on hotel distribution: Who is likely to win in an AI era? Read More

News / Technology

PhocusWire's weekly travel tech news briefs: SiteMinder, United Airlines, Klook and more...

By PhocusWire | December 5, 2025

Here's our roundup of the people, product and partner news from the global travel industry this week. Read More

News / Distribution

Hotel booking ‘front door’ is changing with AI

By Morgan Hines | December 5, 2025

Industry stakeholders believe that suppliers will benefit with AI becoming a ‘front door’ for hotel discovery. Read More

News / Online

WP Holding to sell Fluege.de for €42M

By Abby Crotty | December 3, 2025

The China-based Tongcheng Travel said the acquisition of Fluege.de will bolster its flight ticket-booking business in Europe. Read More

News / Online

Priceline CEO Brett Keller reflects on 26 years at the OTA and industry evolution

By Linda Fox | December 3, 2025

As he prepares to step down as CEO of Priceline, Brett Keller discusses his time at the OTA, the highs and lows and what he would have done differently. Read More