Online Travel Agency

PhocusWire's in-depth coverage of online travel agencies, featuring news, analysis, interviews, research and more on the brands and their strategies, executives and positions in the market.

VIDEO: TripAdvisor on connecting tours and activities in many ways
News / Technology
VIDEO: TripAdvisor on connecting tours and activities in many ways
By Kevin May | March 19, 2019
TripAdvisor's mission to connect as many suppliers as it can to online bookings continues apace. Read More
VIDEO: Personalization and its impact on hotels - past, present and future
News / Technology
VIDEO: Personalization and its impact on hotels - past, present and future
By Kevin May | March 19, 2019
The road to personalization in travel has been a slow one, and now, it seems, with technology and 24/7 connections with guests, the opportunity is even greater. Read More
Changes in consumer booking patterns reshape distribution strategies for hoteliers
From Our Partners / Distribution
Changes in consumer booking patterns reshape distribution strategies for hoteliers
By Diane Merlino | March 18, 2019
As hoteliers grapple with implementing diverse distribution strategies, emerging trends around channel development and how consumers interact with direct and indirect channels are adding new dimensions... Read More
getguided-startup-stage
Interview / Online
STARTUP STAGE: GetGuided wants to connect corporate travelers with tours
By Linda Fox | March 18, 2019
GetGuided wants to work with hotels, travel management companies and directly with corporates to bring curated tours and activities to the business travel space. Read More
VIDEO: GetYourGuide on being a startup and doing things differently
News / Online
VIDEO: GetYourGuide on being a startup and doing things differently
By Kevin May | March 18, 2019
PhocusWire caught up with Tao Tao, GetYourGuide's chief operating officer, during the recent Arival Europe 2019 event in the company's home city. Read More
Sounding Off: The dilemmas that face growing companies
Interview / Online
Sounding Off: The dilemmas that face growing companies
By PhocusWire | March 15, 2019
The long road ahead of Airbnb after its HotelTonight acquisition is a familiar one that many brands experience as they push the button to accelerate the business. Read More
Online travel agency giants spent $10.6B on marketing in 2018 (but look closer)
News / Online
Online travel agency giants spent $10.6B on marketing in 2018 (but look closer)
By Kevin May | March 14, 2019
The $10 billion-plus level of combined marketing between the pair masks a dramatic slowing down of activity compared to previous annual increases. Read More
The push and pull of travel advertising
News / Online
The push and pull of travel advertising
By Phocuswright Research  | March 14, 2019
Products have their strengths, and travel brands need to diversify their ad channel mix to maintain a balance of brand awareness tactics, direct-response offerings and a foray into emerging technologies... Read More
My Method Booking brand marketing
News / Online
My Method... Booking.com's marketing director on its new brand advertising strategy
By Mitra Sorrells | March 14, 2019
Booking.com's U.S. regional marketing director breaks down the thinking behind the OTA's new brand advertising campaign. Read More
booking-holdings-merrill-lynch
News / Distribution
Home is where the growth is as Booking.com invests in brand and tech
By Linda Fox | March 13, 2019
Booking Holdings CEO Glenn Fogel on growth in alternative accommodation and brand awareness. Read More
Are urban mobility apps the new online travel agencies?
Opinion / Distribution
Are urban mobility apps the new online travel agencies?
By David Litwak - Mozio | March 13, 2019
As more money gets poured into the sector, it's time to start thinking about urban mobility and how it intersects with the travel industry. Read More
Flight Centre chatbot investments
News / Technology
Flight Centre steps up investments in AI-powered chatbot solutions
By Mitra Sorrells | March 13, 2019
Flight Centre Travel Group has acquired travel chatbot Sam and has increased its investment in 30SecondsToFly. Read More
Yatra directors mull over Ebix $336M acquisition bid
News / Online
Yatra directors mull over Ebix $336M acquisition bid
By Linda Fox | March 12, 2019
India-based online travel agency Yatra will review a proposal from U.S.-based Ebix to acquire the company for $336 million. Read More
Reality check: Airbnb still has a long way to go after HotelTonight deal
Opinion / Online
Reality check: Airbnb still has a long way to go after HotelTonight deal
By Max Starkov - HEBS Digital | March 12, 2019
The hoopla over the Airbnb purchase of HotelTonight needs further analysis, with more challenges than opportunities ahead for the new owner if it wants to become an OTA. Read More
Airbnb-HotelTonight - a deal at the right time for both
News / Online
Airbnb-HotelTonight - a deal at the right time for both
By Kevin May | March 11, 2019
Three experts covering the accommodation sector share their reaction to the deal by Airbnb to buy online travel agency HotelTonight. Read More
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