Online Travel Agency

PhocusWire's in-depth coverage of online travel agencies, featuring news, analysis, interviews, research and more on the brands and their strategies, executives and positions in the market.

News / Technology

How should travel companies measure AI success?

By Mark Frary | October 9, 2025

Travel industry players weigh the value of AI-generated code and the potential pitfalls of revealing associated metrics. Read More

From Our Partners / Technology

How gen AI will reshape travel and why the industry needs a data-first approach

By PhocusWire | October 8, 2025

DataArt's Greg Abbott explains why the industry still lags behind peers like finance and retail on data readiness and what it will take to close the gap. Read More

News / Technology

ChatGPT brings apps into chat, starting with Expedia and Booking.com

By Morgan Hines | October 7, 2025

OpenAI said the system is using Model Context Protocol (MCP) to enable ChatGPT to connect to external tools and data. Read More

News / Distribution

DerbySoft sees new airline distribution path with Global Data Network launch

By Linda Fox | October 7, 2025

DerbySoft said the GDN for flights will give airlines more control of their inventory and open up content to travel sellers. Read More

From Our Partners / Technology

How AGI is building the tech for AI agents to book travel

By PhocusWire | October 7, 2025

The San Francisco-based startup has partners and investors including Visa, Point 72, Menlo Ventures and Anthropic. Read More

Opinion / Distribution

Reconciling airline retailing and channel innovation: The offer distribution platform

By Sebastien Gibergues | October 7, 2025

Sebastien Gibergues argues that the “offer distribution platform” concept could be the solution to address the limitations of current API-based distribution models. Read More

News / Online

Travel trends in the Middle East: Experiences, Gen Z and technology

By Abby Crotty | October 7, 2025

According to Phocuswright data, in 2024, the travel market in the Middle East exceeded pre-pandemic levels by 23%, with gross total bookings reaching $101.2 billion. Read More

News / Technology

Expedia partners with Perplexity for Comet launch

By Morgan Hines | October 6, 2025

Expedia is offering Silver status in its OneKey loyalty program in exchange for users downloading Comet’s recently launched browser. Read More

News / Online

RateGain to acquire Sojern for $250M

By Morgan Hines | October 2, 2025

The companies aim to create an AI-focused, digital marketing and distribution platform to help the travel industry boost guest acquisition, retention and engagement. Read More

From Our Partners / Online

How brand marketers can adapt to travelers’ evolving mindsets

By Matthew Parsons | September 30, 2025

Today's travelers are discovering inspiration through an expanding universe of digital touchpoints and content creators, making their journey from dreaming to booking more complex than ever before. Read More

News / Online

Senior travel trends - adapting to technology and finding community

By Marisa Garcia | September 30, 2025

Trip.com Group has devised special programs for senior travelers and sees a potential $1 trillion market from the cohort in the next three to five years. Read More

News / Technology

TikTok launches travel advertising solution

By Morgan Hines | September 29, 2025

TikTok’s Travel Ads is meant to connect users with hotel, destination, flight and cruise catalogs as they explore travel content on the platform. Read More

News / Online

7 powerful shifts driving the Middle East travel boom

By Phocuswright Research | September 29, 2025

The Middle East has emerged as one of the fastest-growing travel markets globally, supported by proactive government tourism strategies, mega-events and investments in infrastructure. Read More

News / Technology

GetYourGuide launches new, upgraded partner features

By Morgan Hines | September 25, 2025

The new and updated features include artificial intelligence-powered review management, a redesigned listing page, category expansion and enhanced discovery. Read More