Online Travel Agency

PhocusWire's in-depth coverage of online travel agencies, featuring news, analysis, interviews, research and more on the brands and their strategies, executives and positions in the market.

VIDEO: TikTok on next-generation travel marketing on social media
News / Online
VIDEO: TikTok on next-generation travel marketing on social media
By PhocusWire | May 3, 2021
Speaking at PhocusWire Pulse: A New Age For Social Media, TikTok brand partnerships lead for travel Hannah Bennett explains why TikTok is an ecosystem ripe for marketers to exploit. Read More
Sherpa raises $8.5M to meet demand for its travel rules platform
News / Technology
Sherpa raises $8.5M to meet demand for its travel rules platform
By Jill Menze | April 30, 2021
In the past year, Sherpa says the number of airlines and other travel companies using Sherpa’s products has tripled. Read More
Sonder plans to go public through SPAC on a $2.2B valuation
News / Online
Sonder plans to go public through SPAC on a $2.2B valuation
By Linda Fox | April 30, 2021
Sonder is merging with special purpose acquisition company Gores Metropoulos II to take the company public. Read More
TravelPerk bags $160M round as investors back business travel recovery
News / Startups
TravelPerk bags $160M round as investors back business travel recovery
By Linda Fox | April 29, 2021
TravelPerk says product innovation and further acquisitions are part of the roadmap. Read More
Trivago expands to sell activities, courtesy of Musement deal
News / Online
Trivago expands to sell activities, courtesy of Musement deal
By Kevin May | April 28, 2021
TUI-owned Musement will power the channel for Trivago, giving it 55,000 excursions, activities and tickets to attractions in 140 countries around the world. Read More
VIDEO: Brian Solis on a new age for customer engagement in travel
News / Online
VIDEO: Brian Solis on a new age for customer engagement in travel
By PhocusWire | April 28, 2021
He shares his perspective on the evolution of social media and the development of new tactics and, more importantly, requirements around customer engagement. Read More
tripabrood-seed-funding
News / Startups
TripAbrood adds £645,000 in seed funding for AI-powered assistant
By Linda Fox | April 26, 2021
Family travel assistant TripAbrood plans to use its latest funding to launch its product to the U.K. market. Read More
Ryanair steps up direct strategy with Price Checker tool
News / Distribution
Ryanair steps up direct strategy with Price Checker tool
By Linda Fox | April 26, 2021
The airline is also putting a "Verified Seal" on its website and mobile app to show users they are booking direct. Read More
Airbnb's brand vs. Booking.com's performance marketing – is there a playbook for recovery?
Opinion / Online
Airbnb's brand vs. Booking.com's performance marketing – is there a playbook for recovery?
By Mario Gavira | April 26, 2021
Channels where marketing dollars are being spent is only part of the equation. How your brand stands out from the pack and connects with customers is equally, if not more, important. Read More
Here's why to review your travel and spend policy now
From Our Partners / Technology
Here's why to review your travel and spend policy now
By TripActions | April 26, 2021
Companies must build in more flexibility to accommodate quick pivots, as well as incorporate more nuanced controls to allow for more focused approvals and more streamlined processes. Read More
Sounding Off: A big deal for some is not a big deal for all
Interview / Online
Sounding Off: A big deal for some is not a big deal for all
By PhocusWire | April 23, 2021
Annoying as it might be for smaller players, the likes of Expedia Group and the mega-brands in the market arguably have the resources to embark on major projects in tandem with other developments. Read More
Future-Proofing Travel: Emily Weiss of Accenture
News / Technology
Future-Proofing Travel: Emily Weiss of Accenture
By PhocusWire | April 23, 2021
Our guest for this episode of Future-Proofing Travel is Emily Weiss, managing director and global travel industry lead at Accenture. Read More
Tripadvisor's Viator to provide activity content to Booking.com
News / Distribution
Tripadvisor's Viator to provide activity content to Booking.com
By Kevin May | April 22, 2021
The partnership will begin with content for North America and Europe, with other destinations to come over the course of 2021. Read More
How the pandemic is reshaping hotel distribution strategies and onboarding
News / Distribution
How the pandemic is reshaping hotel distribution strategies and onboarding
By Mitra Sorrells | April 22, 2021
Updated tech tools and new strategies are surfacing as distribution partners prepare for travel to resume. Read More
Trip.com partners with Amadeus to power recovery initiatives
News / Technology
Trip.com partners with Amadeus to power recovery initiatives
By Jill Menze | April 20, 2021
The Amadeus Custom Search solution, which is powered by Amadeus cloud technology, will enable Trip.com’s platforms to manage increasing online activity, plus scale to meet demand. Read More
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