Online Travel Agency

PhocusWire's in-depth coverage of online travel agencies, featuring news, analysis, interviews, research and more on the brands and their strategies, executives and positions in the market.

holisto-ota-spac
News / Online
Holisto latest to seek public listing via SPAC
By Linda Fox | June 14, 2022
The business combination values Holisto at $405 million with the deal expected to close in the fourth quarter of 2022. Read More
Airbnb adds new safety feature for solo travelers
News / Online
Airbnb adds new safety feature for solo travelers
By Jill Menze | June 13, 2022
Airbnb will automatically activate a special in-app experience when a solo guest books a private or shared room. Read More
ota-insight-client-written-overview
From Our Partners / Distribution
How to execute a commercial strategy, break down silos and increase efficiency with the new Overview
By Nadine Böttcher - OTA Insight | June 13, 2022
OTA Insight's new platform puts a hotel's key metrics in one place. Read More
cyberattacks-up-travelers-travel-companies
News / Technology
Cyberattacks up for travel companies, consumers
By Mitra Sorrells | June 9, 2022
 As more consumers return to travel, cyber criminals are also upping their activity.   Read More
Travel industry sees marketing potential in web3
News / Technology
Travel industry sees marketing potential in web3
By Linda Fox | June 9, 2022
Travel marketers are keen to explore technologies such as the metaverse, AI and NFTs. Read More
travel-ad-spend-2022-report
News / Online
Travel advertisers ramp up spend as demand recovers
By Jill Menze | June 9, 2022
According to a new report, travel ad spend in the U.S. has already reached nearly $623 million in 2022. Read More
Business travel programs fail to consider LGBTQ+ travelers
News / Distribution
Business travel programs fail to consider LGBTQ+ travelers
By Linda Fox | June 8, 2022
A poll by the Business Travel Show Europe reveals LGBTQ+ travelers are the least well provided for in travel programs. Read More
startup-stage-basubu
Interview / Startups
Startup Stage: Basubu is a marketplace for wellness travel
By Mitra Sorrells | June 7, 2022
Basubu launched in September 2021 after its founders say they noticed increased demand for travel built around wellness experiences, such as yoga, meditation, painting, cooking, hiking and more.  Read More
A tactical approach to a cookieless travel campaign
Opinion / Online
A tactical approach to a cookieless travel campaign
By Kurt Weinsheimer - Sojern | June 7, 2022
By collecting the right first-party data and using it alongside the right tools and tactics, hotel marketers can deliver relevant, third-party cookie-free ads that boost direct bookings. Read More
phocuswright-europe-preview-sustainability
News / Online
Phocuswright Europe 2022: Sustainability in the spotlight
By PhocusWire | June 6, 2022
Leaders from the Travalyst Coalition, Booking.com, Google and Byway Travel come together to discuss the travel industry's path to sustainability during Phocuswright Europe. Read More
phocuswright-europe-mastering-middle
News / Online
Phocuswright Europe 2022: How intermediaries are mastering the middle
By PhocusWire | June 3, 2022
A panel at Phocuswright Europe will discuss the opportunities and challenges for intermediaries in Europe. Read More
tripscout-instagram-funding
News / Online
Tripscout raises $14M, launches hotel booking through Instagram
By Mitra Sorrells | June 2, 2022
Tripscout is creating a private hotel booking platform that offers rates the company says are typically 25% to 75% below public hotel booking sites. Read More
snapchat-dynamic-ads
News / Online
Snapchat unveils dynamic ads service for travel advertisers
By Linda Fox | June 1, 2022
The social media platform says it will serve the most relevant ads to Snapchatters interested in travel. Read More
borrow-a-boat-crowdfunding
News / Startups
Borrow A Boat beats target, raises £1M in 24 hours
By Linda Fox | May 31, 2022
The U.K-based company has raised funding through crowd campaigns in the past landing more than £1 million late last year.   Read More
agoda-ceo-discussion
News / Online
Agoda's Omri Morgenshtern talks localization, startup culture and leadership skills
By Yeoh Siew Hoon - WebinTravel | May 31, 2022
Omri Morgenshtern talks to WebinTravel's Yeoh Siew Hoon about stepping into the CEO shoes and current trends in Asia. Read More
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