Offline Travel Agency

PhocusWire's in-depth coverage of offline travel agencies, featuring news, analysis, interviews, research and more on the brands and their strategies, executives and positions in the market.

Precision and predictability for travel marketing: Essential visitor intelligence to drive growth
From Our Partners / Online
Precision and predictability for travel marketing: Essential visitor intelligence to drive growth
By Zartico | September 9, 2025
 In partnership with Zartico, this video series explores the latest trends and delivers practical insights to help travel marketing executives protect market share, stay relevant and prepare for... Read More
Using travel marketing intelligence to multiply ROI
From Our Partners / Online
Using travel marketing intelligence to multiply ROI
By PhocusWire | September 9, 2025
In the final installment in Zartico’s video series, co-founder and chief innovation officer Jay Kinghorn outlines the core challenges of trying connect online ad activity with offline visitation. Read More
TBO acquires luxury specialist Classic Vacations for $125M
News / Distribution
TBO acquires luxury specialist Classic Vacations for $125M
By Linda Fox | September 3, 2025
TBO said it planned to pursue acquisitions after its IPO in May 2024. Read More
Amex GBT-CWT merger completes
News / Distribution
Amex GBT-CWT merger completes
By Rob Gill - BTN Europe | September 2, 2025
Amex GBT's $540M acquisition of CWT, which was first announced in March 2024, was delayed because of scrutiny from U.K. and U.S. regulators. Read More
How marketers are fusing data science with real traveler behavior
From Our Partners / Online
How marketers are fusing data science with real traveler behavior
By PhocusWire | August 26, 2025
Zartico executives explore how travel marketers can use data science to close the loop between marketing investment and real-world revenue. Read More
Keys to converting travel insights to impact
From Our Partners / Online
Keys to converting travel insights to impact
By PhocusWire | August 12, 2025
Zartico chief operating officer Nicole Brownell and co-founder and chief innovation officer Jay Kinghorn explore how destinations and resorts can use data science to close the loop between marketing... Read More
Sabre Q2 impacted by dip in air distribution bookings
News / Distribution
Sabre Q2 impacted by dip in air distribution bookings
By Linda Fox | August 7, 2025
Declines in air distribution bookings as well as airline de-migrations impacted Sabre's second quarter financial results. Read More
Amadeus looks to future with ‘steady growth’ in first half of 2025
News / Distribution
Amadeus looks to future with ‘steady growth’ in first half of 2025
By Linda Fox | July 31, 2025
The company reported positive earnings for the second quarter of 2025 on the heels of a profit increase during Q1, despite global and economic uncertainty. Read More
Amex GBT-CWT merger set for Q3 close as DOJ drops antitrust suit
News / Distribution
Amex GBT-CWT merger set for Q3 close as DOJ drops antitrust suit
By Elizabeth West - BTN | July 30, 2025
Amex GBT initially announced its intention to acquire CWT in March 2024 but the deal hit the regulatory buffers weeks later. Read More
How micro-moments can identify hidden patterns in traveler behavior
From Our Partners / Online
How micro-moments can identify hidden patterns in traveler behavior
By PhocusWire | July 29, 2025
Learn how Zartico helps destinations translate signals into strategy and moments into measurable results.   Read More
Sabre launches travel marketplace to address content fragmentation
News / Online
Sabre launches travel marketplace to address content fragmentation
By Abby Crotty | July 22, 2025
Sabre is launching the platform after conducting a global travel agency survey, which revealed that 91% of agencies use four or more booking systems. Read More
Travel sellers look to flexibility and protection to boost conversion
From Our Partners / Online
Travel sellers look to flexibility and protection to boost conversion
By PhocusWire | July 16, 2025
Protect Group’s Stephen Joyce unpacks the new economics of refund protection, the growing demand for flexible booking options and why “cancel for any reason” models often fail to deliver value. Read More
Turning visitor data into intelligence for travel marketing
From Our Partners / Online
Turning visitor data into intelligence for travel marketing
By PhocusWire | July 15, 2025
This new five-part video series from Zartico provides expert insights for travel marketers on how to effectively use visitor intelligence to drive growth. Read More
4 ways travel companies can build resilience
Opinion / Online
4 ways travel companies can build resilience
By Emily Weiss - Accenture | July 7, 2025
Accenture's Emily Weiss lays our four areas where travel leaders should focus their time, effort and resources in order to build resilience. Read More
Report—Cross-border payments in travel: Risks, rewards and the road ahead
From Our Partners / Online
Report—Cross-border payments in travel: Risks, rewards and the road ahead
By Michelle Bruno | June 30, 2025
This exclusive report, produced by PhocusWire in association with Worldline, details the potential, costs, benefits and solutions available to travel retailers.  Read More
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