Offline Travel Agency

PhocusWire's in-depth coverage of offline travel agencies, featuring news, analysis, interviews, research and more on the brands and their strategies, executives and positions in the market.

The Phocuswright Conference 2025 Launch Innovator: Acai Travel
Interview / Startups
The Phocuswright Conference 2025 Launch Innovator: Acai Travel
By PhocusWire | December 1, 2025
Acai Travel received the People's Choice Award as part of Phocuswright’s Launch: Innovation program. Read More
PhocusWire's weekly travel tech news briefs: Cloudbeds, Delta, Selfbook and more...
News / Technology
PhocusWire's weekly travel tech news briefs: Cloudbeds, Delta, Selfbook and more...
By PhocusWire | November 24, 2025
Here's our roundup of the people, product and partner news from the global travel industry this week. Read More
How VPNs create exceptional guest experiences and generate new revenue
From Our Partners / Technology
How VPNs create exceptional guest experiences and generate new revenue
By Norton | November 20, 2025
VPN technology can address key security pain points for travelers, helps improve the guest experience and can provide significant business benefits for the hospitality industry. Read More
Distribution bookings growth pushes Sabre's Q3 revenue to $715M
News / Distribution
Distribution bookings growth pushes Sabre's Q3 revenue to $715M
By Linda Fox | November 5, 2025
The GDS’ distribution revenue increased 4% to $575 million, attributed to an increase in air and hotel distribution bookings Read More
Where are they now? Catching up with the Hot 25 Travel Startups for 2023
News / Startups
Where are they now? Catching up with the Hot 25 Travel Startups for 2023
By Mileva Sapic | October 20, 2025
Many of our Hot 25 Startups for 2023 have undergone major transformations, including significant funding rounds and strategic acquisitions. Read More
How gen AI will reshape travel and why the industry needs a data-first approach
From Our Partners / Technology
How gen AI will reshape travel and why the industry needs a data-first approach
By PhocusWire | October 8, 2025
DataArt's Greg Abbott explains why the industry still lags behind peers like finance and retail on data readiness and what it will take to close the gap. Read More
In pursuit of clean data for an agentic travel future
News / Technology
In pursuit of clean data for an agentic travel future
By Matthew Parsons | September 25, 2025
There is a need for clean, standardized data to help instill trust as the travel industry shifts towards agentic AI. Read More
Direct Travel acquires ATPI to expand Avenir technology globally
News / Technology
Direct Travel acquires ATPI to expand Avenir technology globally
By Linda Fox | September 22, 2025
Direct Travel hopes to speed up the rollout of its Spotnana-based booking technology through the acquisition of ATPI. Read More
Precision and predictability for travel marketing: Essential visitor intelligence to drive growth
From Our Partners / Online
Precision and predictability for travel marketing: Essential visitor intelligence to drive growth
By Zartico | September 9, 2025
 In partnership with Zartico, this video series explores the latest trends and delivers practical insights to help travel marketing executives protect market share, stay relevant and prepare for... Read More
Using travel marketing intelligence to multiply ROI
From Our Partners / Online
Using travel marketing intelligence to multiply ROI
By PhocusWire | September 9, 2025
In the final installment in Zartico’s video series, co-founder and chief innovation officer Jay Kinghorn outlines the core challenges of trying connect online ad activity with offline visitation. Read More
TBO acquires luxury specialist Classic Vacations for $125M
News / Distribution
TBO acquires luxury specialist Classic Vacations for $125M
By Linda Fox | September 3, 2025
TBO said it planned to pursue acquisitions after its IPO in May 2024. Read More
Amex GBT-CWT merger completes
News / Distribution
Amex GBT-CWT merger completes
By Rob Gill - BTN Europe | September 2, 2025
Amex GBT's $540M acquisition of CWT, which was first announced in March 2024, was delayed because of scrutiny from U.K. and U.S. regulators. Read More
How marketers are fusing data science with real traveler behavior
From Our Partners / Online
How marketers are fusing data science with real traveler behavior
By PhocusWire | August 26, 2025
Zartico executives explore how travel marketers can use data science to close the loop between marketing investment and real-world revenue. Read More
Keys to converting travel insights to impact
From Our Partners / Online
Keys to converting travel insights to impact
By PhocusWire | August 12, 2025
Zartico chief operating officer Nicole Brownell and co-founder and chief innovation officer Jay Kinghorn explore how destinations and resorts can use data science to close the loop between marketing... Read More
Sabre Q2 impacted by dip in air distribution bookings
News / Distribution
Sabre Q2 impacted by dip in air distribution bookings
By Linda Fox | August 7, 2025
Declines in air distribution bookings as well as airline de-migrations impacted Sabre's second quarter financial results. Read More
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