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New mobile marketing channel: What do Instagram ads mean for travel brands?

By Nick Vivion | October 28, 2013

Facebook's Instagram announced the rollout of advertising on the platform last week. The announcement was made using a sample advertisement, placed directly in users' feeds, which explained the new... Read More

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Social media refuseniks in the office? Six ways to get staff involved

By PhocusWire | October 28, 2013

SOCIAL: For many companies, social media is the preserve of the marketing and customer service departments, and sometimes the odd C-level exec might chime in. But there are others that actively enco... Read More

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Tam and GOL lose ground as Azul climbs - Top Brazil travel websites, September 2013

By PhocusWire | October 28, 2013

Number one and two carriers on the web - TAM and GOL - have a new competitor breathing down their neck in the list of leading Brazil travel sites. Azul increased its share of the airline category b... Read More

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Startup pitch: Poshpacker defines a niche with affordable, design-minded accommodations

By Nick Vivion | October 28, 2013

Millenial travelers continue to be ripe targets for marketers, but if the price point of a particular offering is not right, there's really no point in targeting Millenials. And it's not just price... Read More

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NDC debate takes odd turn as anti lobby propose a new standards group

By Kevin May | October 28, 2013

With IATA in top gear with its event in Ireland this week to evangelise about its NDC initiative, it's almost inevitable that those vociferously against it would come up with something to divert atten... Read More

News / Technology

The Digital Elite - catering for hyper-connected travellers [INFOGRAPHIC]

By Karthick Prabu | October 28, 2013

Gone are the days when travel brands think about device (mobile, tablet, PC) specific traffic. Nowadays, it's a lot more (or should be) about cross-usage of devices in travel planning/booking - for... Read More

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Bus booking service TicketGoose raises $3 million funding

By Karthick Prabu | October 27, 2013

India-based online bus reservation service TicketGoose has raised its second round funding of $3 million from Indventure, a Chicago-based investor firm. The company says the fund will be used to im... Read More

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Webjet pushes ahead of Wotif - Top Australia travel websites, September 2013

By PhocusWire | October 27, 2013

After winning back top spot in August, Webjet has consolidated its lead at the top of the Australia travel websites over arch rival Wotif. Both brands increased their respective share of the agency... Read More

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How technology is revolutionizing the customer experience in travel

By PhocusWire | October 27, 2013

[Go here for the recording and slides from the event] Today's traveler has evolved beyond simply picking a destination and booking a flight to fueling the entire experience using technology. Fro... Read More

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Importance of digital supply chain in airline industry

By Viewpoints | October 25, 2013

One of the most fascinating things that technology has done for people is create a digital version of practically everything, from money to relationships and entertainment to education and even people... Read More

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Volume of hotel reviews in the US has dropped, while overall guest satisfaction has increased

By Nick Vivion | October 25, 2013

In the United States, the volume of user-generated hotel reviews has dropped, while the average satisfaction of reviewing guests has increased, new analysis shows. The report, released by travel re... Read More

News / Technology

Stop thinking of mobile as a separate channel - it affects your performance

By Viewpoints | October 25, 2013

A question that we are repeatedly asked by clients, new to performance marketing, is: "Should we build a mobile strategy within our affiliate plans?". The answer is always the same. Absolutely.... Read More

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BizTweet helps airlines take control of Twitter communications

By Linda Fox | October 25, 2013

Here's a nifty Twitter-based service which means airlines don't have to dedicate teams of people to feeding in status update posts to customers. BizTweet has been designed to help airlines cut thro... Read More

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Startup pitch: Tripoto enables travellers to make money by structuring their travel stories

By Karthick Prabu | October 25, 2013

India-based startup Tripoto focuses on the travel planning/inspiration stage of a trip. In Tripoto, people can write their travel stories in a structured format - trip summary, type (nature, backpa... Read More

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Fall shakeup in travel patterns shows thriving leisure travel

By Nick Vivion | October 24, 2013

Business travel is struggling to return as the fall season checks in, according to the latest travel trends. The Q3 report, which can be accessed here from Sojern, looks at the aggregate airline se... Read More

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