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How one company is analyzing photos and videos to increase conversions for hotels
By Nick Vivion
|
July 9, 2015
Increasing conversions is a critical piece of online marketing for hotels, which face a myriad of factors online that contribute to healthier conversions. There are concepts like the billboard effect...
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News
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Distribution
Google quietly adds instant booking for hotels, copying TripAdvisor
By Sean O'Neil
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July 9, 2015
For the first time, Google users can book a hotel room without ever leaving the search giant's familiar desktop interface. The addition of assisted booking to Google.com/hotels, the search giant's...
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News
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Online
Everything you need to know about Demand Generation for hotels
By Viewpoints
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July 9, 2015
Demand generation has always been important to hotels, why else have sales departments? NB: This is an anaylsis by Max Rayner, a partner at Hudson Crossing. But lately it has gone from a functio...
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News
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Distribution
Xiaozhu opens door to $60 million in Series C round
By PhocusWire
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July 9, 2015
China short-term rental platform Xiaozhu has raised $60 million, its largest funding to date. The Series C round was led by Joy Capital while Morningside Capital, CITIC Capital and Jade Capital al...
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Startup pitch: Diviac seeks to bring scuba diving holidays into the digital world
By Linda Fox
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July 9, 2015
Diviac (Dive Maniac) was launched as a booking platform for scuba diving holidays. Co-founder Joel Perrenoud wanted to bring the best of the web to the scuba diving industry as well as enable enthu...
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News
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Online
HotelTonight trials a virtual concierge in five cities
By Sean O'Neil
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July 8, 2015
Since February, HotelTonight, the on-demand booking app, has been prototyping a local virtual concierge service. Users will be able to query a "local expert" about their destinations, such as where...
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News
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Online
SimilarWeb slashes its traffic estimates for travel content sites
By Sean O'Neil
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July 8, 2015
In early April, SimilarWeb, a traffic analytics startup, revised its algorithm. The effects are only now apparent. Web visitor estimates have been slashed by roughly half for many consumer content...
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News
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Online
Hotels losing fewer clicks to intermediaries bidding on branded keywords
By Nick Vivion
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July 8, 2015
The first quarter of 2015 has seen a slight improvement in the number of clicks lost by hotels to third party intermediaries bidding on branded keywords at auction. The count last quarter was 26,514 c...
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News
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Distribution
Sabre SynXis tests Google Hotel Ads on new commission (not pay-per click) model
By Sean O'Neil
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July 8, 2015
Sabre Hospitality Solutions is testing a tool that would let hotels get direct bookings from Google organic searches on a commission model instead of pay-per-click. The financial model is significa...
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News
United temporarily grounded all of its US flights in ticketing system snafu
By Sean O'Neil
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July 8, 2015
United had to ground all of its mainline flights nationwide around 7:40 am Eastern today due to the failure of a computer system. UPDATE: 10:05am Eastern. The ground stop was lifted (14:00 UTC)....
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News
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Technology
Let's hear it for the millennials
By Viewpoints
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July 8, 2015
As a nation, the US is in the midst of a season of change. And it is the millennial generation that is behind the conversations taking place. NB: This is a guest article by Joah Spearman, CEO and c...
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News
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Technology
Travelport acquires Mobile Travel Technologies for Euro 55 million
By Kevin May
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July 8, 2015
UPDATE: In a filing to the Securities and Exchange Commission, NYSE-listed Travelport discloses the purchase price for Mobile Travel Technologies at Euro 55 million. In total the company spent $...
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News
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Technology
Ixigo uses big data to upgrade rail app
By Martin Cowen
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July 7, 2015
Mobile-focused Indian travel search site ixigo.com has added a PNR prediction feature to its "trains and hotels" app. Users booking waitlisted tickets on certain services will now get "a 95% accur...
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News
Startup pitch: Hotel Genius brings its smarts to all-in-one hotel management
By Nick Vivion
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July 7, 2015
Hotels have a wide selection of software to choose from, whether a single provider or a full-spectrum solution from one vendor. Today's startup pitch comes from a new entrant to the market, Hotel Geni...
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News
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Online
Airbnb quietly starts a pilot for listings exclusively for business travellers
By Kevin May
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July 7, 2015
Airbnb has made no secret of its strategy to widen the pool of travellers connecting with its hosts to secure accommodation. The big slice of the accommodation pie that Airbnb wants to gobble up ne...
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Airbnb is making us rethink what a 'direct booking' really means
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Hotel booking goes live in Google's AI Mode, flights still waiting
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Airbnb names Tripadvisor exec Pepijn Rijvers chief business officer
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AI search is changing the marketing playbook: How can travel survive?
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AI isn’t just for research anymore: What European travelers are actually doing with it
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PhocusWire's travel tech news briefs: HBX, Marriott, Lighthouse and more...
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Travel brands continue to chase AI visibility as the landscape shifts
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Payments-first OTA Laters.com raises $1.5M in seed funding
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Klook expands creator access to single-link affiliate marketing tool
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Amadeus is working with Anthropic to help developers access content
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