Metasearch

PhocusWire's in-depth coverage of the metasearch sector, featuring news, analysis, interviews, research and more on the brands and their strategies, executives and positions in the market.

Travel players weigh approaches to winning AI visibility
News / Technology
Travel players weigh approaches to winning AI visibility
By Morgan Hines | March 25, 2026
As AI transforms search into an interactive "answer set," travel brands must pivot to prioritizing first-party data, content portability and trust. Read More
Tripadvisor getting four new directors after agreement with activist investor
News / Online
Tripadvisor getting four new directors after agreement with activist investor
By Linda Fox | March 23, 2026
Tripadvisor's board is getting two new directors with immediate effect and a further two at its annual meeting of stockholders. Read More
OpenAI’s shift shows travel is too complex for quick-fix distribution
News / Technology
OpenAI’s shift shows travel is too complex for quick-fix distribution
By Morgan Hines | March 10, 2026
According to a report from The Information, OpenAI has moved purchasing to ChatGPT apps. Read More
Tripadvisor investor calls for management overhaul
News / Online
Tripadvisor investor calls for management overhaul
By Linda Fox | February 18, 2026
Starboard said it has provided feedback on Tripadvisor's strategy and AI initiatives but believes the "status quo pace of change is unacceptable."   Read More
Chief AI officer or CTO? Travel’s evolving executive playbook
News / Technology
Chief AI officer or CTO? Travel’s evolving executive playbook
By Morgan Hines | February 17, 2026
Amex GBT, Kayak, Expedia Group and Airbnb have adjusted their leadership teams to account for AI evolution. Read More
CEO Spotlight: Bryan Batista of Skyscanner
Interview / Online
CEO Spotlight: Bryan Batista of Skyscanner
By Linda Fox | February 5, 2026
Skycanner CEO Bryan Batista talks about travel's uncomfortable truths and what needs to be started from scratch in the industry. Read More
Trivago turns a corner with strong 2025 results
News / Online
Trivago turns a corner with strong 2025 results
By Morgan Hines | February 3, 2026
Trivago credited its revenue growth to a rise in referral revenue in Q4 2025, its fourth consecutive quarter of double-digit growth in this metric. Read More
Kayak CEO, co-founder Steve Hafner steps down
News / Online
Kayak CEO, co-founder Steve Hafner steps down
By Morgan Hines | February 3, 2026
Kayak's current CFO and COO Peer Bueller will take the reins.  Read More
CEO Spotlight: Wendy Olson Killion of Rome2Rio
Interview / Online
CEO Spotlight: Wendy Olson Killion of Rome2Rio
By Morgan Hines | January 27, 2026
Rome2Rio CEO Wendy Olson Killion explains why she believes multimodality is the heart of the travel industry and shares more about her transition from Expedia Group. Read More
Why Google's UCP is not a game changer in travel
Opinion / Distribution
Why Google's UCP is not a game changer in travel
By Mario Gavira | January 20, 2026
Mario Gavira suggests that the new standard is not yet viable for the travel sector. Read More
Kombo acquires KelBillet to accelerate consolidation in ground transportation
News / Online
Kombo acquires KelBillet to accelerate consolidation in ground transportation
By Abby Crotty | January 15, 2026
KelBillet will maintain its brand name in the short term, with the company noting that the merger will help it scale and expand services. Read More
Industry stakeholders on tech's role in solving traveler pain points
News / Technology
Industry stakeholders on tech's role in solving traveler pain points
By Morgan Hines | December 19, 2025
Executives from Kayak, Skyscanner and Civitatis share the traveler pain points they're hoping to solve with technology. Read More
The Phocuswright Conference 2025 Launch Innovator: Vio.com
Interview / Online
The Phocuswright Conference 2025 Launch Innovator: Vio.com
By PhocusWire | December 17, 2025
According to Vio.com founder and CEO Oz Har Adir, the platform "turns price volatility into a value creator." Read More
Amazon vs. Perplexity: The lawsuit that matters in travel
Opinion / Technology
Amazon vs. Perplexity: The lawsuit that matters in travel
By Mario Gavira | December 10, 2025
Mario Gavira outlines the possible rulings in Amazon's lawsuit against Perplexity and what each could mean for OTAs, metasearch and travel suppliers. Read More
Rethinking metasearch around exploration and inspiration
From Our Partners / Online
Rethinking metasearch around exploration and inspiration
By PhocusWire | December 3, 2025
Skyscanner CEO Bryan Batista discussed the company's growth strategy, including the opportunities created through partnering with LLMs. Read More