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News / Online

Travel executives on the rise of ‘interest media’

By Morgan Hines | July 31, 2025

Industry experts agree social media is only getting stronger and more relevant, particularly in this new era of "interest media," a new term coined by Gary Vaynerchuk. Read More

News / Online

From scroll to suitcase: What inspires Europe’s new travelers

By Phocuswright Research | July 7, 2025

Most Europeans have a positive outlook for future travel plans, though these may be hindered by rising costs and some sustainability concerns. Read More

News / Technology

SEO has left the party: How travel marketing could change

By Morgan Hines | July 3, 2025

Digital travel marketing has changed immensely in recent years, but more shifts are on the horizon as technology, namely AI, continues to evolve. Read More

News / Online

Rapid Fire with Karen Bolda of Expedia Group

By Morgan Hines | June 5, 2025

As we count down to Phocuswright Europe, PhocusWire is shining the spotlight on a selection of conference speakers in a series of Q&As. Read More

News / Technology

Expedia Group leans into B2B arm, adding new APIs, advertising capabilities

By Morgan Hines | May 14, 2025

The B2B expansion and new AI tools come on the heels of Expedia Group's Q1 earnings last week, which fell within company guidance. Read More

Opinion / Technology

Why the travel industry is hooked on Google Ads (and what to do about it)

By Andy Headington - Adido | May 9, 2025

Andy Headington, CEO of Adido, explores why travel companies have become so much more reliant on Google than other industries. Read More

News / Online

How content creators help travel brands recruit new hires

By Matthew Parsons | April 24, 2025

Travel brands are using social media to recruit staff, but industry experts say that retaining talent is just as important as attracting it. Read More

News / Online

NextTrip acquires Journy TV Channel

By Morgan Hines | April 7, 2025

NextTrip believes Journy's presence in the FAST Space should boost its strategy to push audience engagement and foster opportunities for advertisers and travel bookings. Read More

News / Startups

AI trip planner Mindtrip acquires travel guide platform Thatch

By Morgan Hines | March 12, 2025

In a post addressed to creators and travelers Monday, Thatch said its content has migrated to Mindtrip. Read More

News / Startups

AI travel software provider Maya raises €1M

By Morgan Hines | February 27, 2025

The funding, which included investors such as Lighthouse, will be used to fuel global growth and further develop the company's white-label AI assistant. Read More

News / Online

Destinations struggling with digital marketing evolution

By Morgan Hines | February 4, 2025

A Sojern study found most DMOs are either maintaining or adding to digital advertising budgets, and respondents face hurdles navigating an evolving digital marketing environment. Read More

News / Technology

OpenAI’s “Operator” and its impact on travel search and marketing

By Morgan Hines | February 3, 2025

OpenAI's new Operator agent shows how an autonomous agent could work — and raises questions about travel marketing's future. Read More

News / Online

With U.S. TikTok ban looming, how could travel brands be impacted?

By Morgan Hines | January 16, 2025

Travel brands including Expedia, Booking.com, Airbnb, United Airlines, Hilton, Kayak and more use TikTok as part of their marketing strategies. Read More

News / Online

Travel marketing experts on Google's dominance in the face of AI

By Morgan Hines | January 16, 2025

Technology including artificial intelligence, new players and other innovations are shaking up travel marketing. Read More

News / Online

U.K. regulator to investigate Google’s search dominance

By Morgan Hines | January 14, 2025

The organization will look into how Google’s position is impacting businesses such as advertisers, the media and alternate search engines and also the effect on consumers. Read More

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