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Online
Winning the omnichannel challenge in travel: Strategies for a multiscreen world [RESEARCH]
By Nick Vivion
|
June 27, 2013
Travel marketers must be increasingly outfitted to address an omnichannel world, using the...
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News
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Online
Cape Town's Facebook campaign gets a gong but results do the talking
By Linda Fox
|
June 27, 2013
So Cape Town Tourism has just been awarded a gong for its Facebook Holiday campaign launched last...
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News
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Online
Travora, folded into MediaShift, continues operating with expanded focus
By Nick Vivion
|
June 27, 2013
Despite some reports, Travora Media, which rebranded from Travel Ad Network in 2011, continues to...
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News
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Online
Canada scores a huge YouTube hit, but no thanks to its DMO [VIDEO]
By Sean O'Neil
|
June 27, 2013
More than 720,000 people have viewed a YouTube clip showing how Europeans trying to unlock fridges...
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US DOT demands that Delta buy tablets to track compliance with passenger bumping rules
By Sean O'Neil
|
June 26, 2013
In a first of its kind move, a US federal regulator agreed that an airline could apply part of its...
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News
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Online
Disney and American Airlines team up to market the upcoming Planes movie [VIDEO]
By Sean O'Neil
|
June 26, 2013
Talk about clever cross-promotion and product placement between Disney and American Airlines....
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News
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Online
Windows 8.1: Microsoft updates its travel search tools
By Sean O'Neil
|
June 26, 2013
Microsoft today unveiled a slew of impending upgrades to the Windows 8 operating system, and some of...
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News
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The effect of ReviewDirect on TripAdvisor rankings - unfair or not?
By Nick Vivion
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June 26, 2013
Is the playing field for user reviews uneven when a paid product makes it easier to rank more highly...
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News
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Is travel at a do or die moment in big data?
By Linda Fox
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June 26, 2013
While there might already be fatigue at the overuse of the term 'big data' now is the time to act if...
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Online
UPDATED: Intellectual property mayhem: the curious tale of two travelers, a quirky idea and a corporation
By Nick Vivion
|
June 25, 2013
The hashtag makeitright has been trending in recent days in the travel Twittersphere, as what appears...
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Snow is optional: What moves winter sports travelers when the forecast fails
Five winter sports traveler segments point to different strategies for driving mountain bookings...
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