Martin Cowen

Martin Cowen News

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OTAs remain the top research source for US vacation package buyers, says Expedia

By Sean O'Neil | August 26, 2013

See the results of a study of the path to purchase of vacation packages during the month-and-a-half... Read More

News / Online

I hate your brand: How negative word-of-mouth can actually increase positive engagement

By Nick Vivion | August 23, 2013

The loyalty researchers at LoyaltyOne have been busy proving that the impact of negative word-of-mouth... Read More

News / Online

Vayable pivots from guide marketplace to trip concierge

By Sean O'Neil | August 23, 2013

The US-based startup has unveiled its revamped website, which emphasizes its June pivot from being a... Read More

News / Online

Marketers, personalisation needs more work but don't ditch brochures just yet

By Linda Fox | August 23, 2013

It seems there may be some gaps in what travel consumers want from digital channels and the perception... Read More

News / Online

It's all about the brand: Travelocity's gnome packs up to double down with Expedia [ANALYSIS]

By Nick Vivion | August 22, 2013

Can the power of the brand be strong enough to eliminate all technological competitive advantage in... Read More

News / Online

Social media maintains lead as most rapid customer service channel

By Nick Vivion | August 22, 2013

New research shows social media's continued dominance as the most rapid form of customer service.... Read More

News / Online

HotelsCombined enjoys sudden, under-the-radar growth

By Sean O'Neil | August 22, 2013

The Sydney-based accommodation metasearch site doubled in size by traffic, revenue and staff during... Read More

News / Online

Price, ratings and reviews: How consumers process UGC and price when buying a hotel room

By Nick Vivion | August 21, 2013

The advent of social media, and the popularity of consumer review sites, has changed the way that... Read More

News / Online

TripBAM promises cash savings on hotels with minimal effort

By Nick Vivion | August 21, 2013

TripBAM is bringing a different perspective to hotel bookings - rather than listing a bunch of prices... Read More

News / Online

Westin Hotels links up with AFAR in content partnership

By Nick Vivion | August 20, 2013

Westin Hotels & Resorts has tapped travel brand AFAR to bring insider travel tips to their guests... Read More

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Smarter Insights, Stronger Partnerships: Maximizing Performance With Business Intelligence

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TravelX closes Series A round, plans to use capital for product innovation, AI expansion

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Perk expands MCP capabilities to allow action via AI assistants

November 17-19, 2026

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