Marriott

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Facebook Reactions - a year of wow and haha for travel and tourism?

By Nick Vivion | May 11, 2017

Facebook Reactions has just celebrated its first birthday - a reason if any to share a love heart-style - or angry - emoji. But, seriously, while not everyone greeted Reactions with excitement, the Read More

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Content marketing - the new search?

By Viewpoints | May 5, 2017

Since the early days of “search”, travel brands have led the way in building new business models that cater to the changing ways that consumers shop online, engaging consumers at targeted moments when Read More

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TripAdvisor finally gets IHG on-board for Instant Booking

By Kevin May | April 27, 2017

TripAdvisor has persuaded another of the global hotel giants to join its Instant Booking service: InterContinental Hotels Group. The group's portfolio of brands will now be available, allowing user Read More

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Marriott invests in tours and activities search engine PlacePass

By Kevin May | March 21, 2017

PlacePass, a newbie in the world of metasearch for tours and activities, has caught the eye of global hotel giant Marriott. An undisclosed investment has been made by Marriott in the fledgeling sta Read More

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Email marketing for hotels - everything you should be doing (and more)

By Viewpoints | March 6, 2017

Here is something that everybody in the hotel industry already knows (or should do): email marketing has become more important than ever. The cost of click and impression-based marketing on search Read More

News / Technology

Could new mobile biometrics hold the key to global traveller identity?

By Marisa Garcia | March 2, 2017

We’ve been told to expect the end of the passport, replaced by a secure and digital traveller identification. Advancements biometrics—becoming common hardware on smartphones, as presented during th Read More

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The Airbnb effect on hotels - experiences, tech provision and convergence

By Viewpoints | February 17, 2017

In less than a decade the twenty-something founders of Airbnb have gone from selling politics-themed cereal, back in 2007, to raising $850 million on a $30 billion valuation. In short: Airbnb is th Read More

News / Technology

Hotel in-room tech raises a glass to automatic wine

By Kevin May | February 2, 2017

The hi-tech guest experience in hotel rooms has so far been limited mainly to just a handful of items. Guests can automatically open or close the curtains, watch TV on their bathroom mirrors, strea Read More

News / Technology

The great loyalty rate debate

By Viewpoints | January 17, 2017

2016 was the year of 'the loyalty wars', the battle of the century between online travel agencies and hotel brands. NB: This is a viewpoint from Peter O’Connor, professor of information systems at Read More

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Hilton joins the Instant Booking fray on TripAdvisor

By Kevin May | January 9, 2017

Some momentum in recent weeks for TripAdvisor and its Instant Booking service - with global hotel group Hilton finally joining the initiative. Hilton's portfolio of 13 brands will now be available Read More

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Pivotal moment in 2016 - when Hilton called time on clicking around

By Linda Fox | December 20, 2016

Hilton Worldwide was not the first to launch a direct booking campaign, but the hotel giant's largest ever campaign made a lot of people stop and think. The 'Stop Clicking Around' initiative, aimed Read More

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How to burst the bubble of Airbnb Trips in two phone calls

By Viewpoints | November 21, 2016

Last week Airbnb released what is essentially its first new product since the company's inception in 2008. The absolute leader in peer-to-peer rentals and a flagship innovator in the share economy, Read More

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Social app for business travel and voice service win Marriott accelerator

By Linda Fox | November 17, 2016

Marriott has recently stepped up its quest to be more innovative and ready to meet the expectations of today's demanding travellers. Ten days ago, in the basement meeting rooms of the Marriott Lond Read More

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War games: Hotels may have more to lose than OTAs in booking fight

By Viewpoints | September 26, 2016

In any form of combat, there are victors and losers. In the battle over hotel rate parity, however, there are a number of constituencies with stakes in the fight. NB: This is a guest viewpoint by R Read More

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OTAs aren't so bad after all - Expedia to power Marriott packages channel

By Kevin May | September 6, 2016

Online travel agencies have been powering elements of third party websites for years - but here is one deal that flies in the face of the current direct-intermediary saga. Expedia and Marriott have Read More

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