Marriott

News / Technology

By Viewpoints | January 17, 2017

2016 was the year of 'the loyalty wars', the battle of the century between online travel agencies and hotel brands. NB: This is a viewpoint from Peter O’Connor, professor of information systems at Read More

News / Distribution

Hilton joins the Instant Booking fray on TripAdvisor

By Kevin May | January 9, 2017

Some momentum in recent weeks for TripAdvisor and its Instant Booking service - with global hotel group Hilton finally joining the initiative. Hilton's portfolio of 13 brands will now be available Read More

News / Distribution

Pivotal moment in 2016 - when Hilton called time on clicking around

By Linda Fox | December 20, 2016

Hilton Worldwide was not the first to launch a direct booking campaign, but the hotel giant's largest ever campaign made a lot of people stop and think. The 'Stop Clicking Around' initiative, aimed Read More

News / Distribution

How to burst the bubble of Airbnb Trips in two phone calls

By Viewpoints | November 21, 2016

Last week Airbnb released what is essentially its first new product since the company's inception in 2008. The absolute leader in peer-to-peer rentals and a flagship innovator in the share economy, Read More

News / Technology

Social app for business travel and voice service win Marriott accelerator

By Linda Fox | November 17, 2016

Marriott has recently stepped up its quest to be more innovative and ready to meet the expectations of today's demanding travellers. Ten days ago, in the basement meeting rooms of the Marriott Lond Read More

News / Distribution

War games: Hotels may have more to lose than OTAs in booking fight

By Viewpoints | September 26, 2016

In any form of combat, there are victors and losers. In the battle over hotel rate parity, however, there are a number of constituencies with stakes in the fight. NB: This is a guest viewpoint by R Read More

News / Distribution

OTAs aren't so bad after all - Expedia to power Marriott packages channel

By Kevin May | September 6, 2016

Online travel agencies have been powering elements of third party websites for years - but here is one deal that flies in the face of the current direct-intermediary saga. Expedia and Marriott have Read More

News / Technology

Direct hotel bookings, loyalty and the clandestine world of closed user groups

By Viewpoints | August 26, 2016

Loyalty schemes have been front and centre in advertising campaigns from the large hotel chains this year, as they look to increase their proportion of direct bookings. One notable aspect of this i Read More

News / Technology

Marriott's lifestyle brand partners with Startup Grind

By Juliana Shallcross | August 10, 2016

Marriott International's lifestyle brand AC Hotels is courting entrepreneurs with preferred pricing on meeting spaces and complimentary cocktails. AC has partnered with Startup Grind, which claims Read More

News

Travel industry leaders create Dihedral to tackle travel data

By Linda Fox | July 13, 2016

Former Orbitz chief Jeff Katz is heading up a new company which aims to use travel data to improve the traveller experience. Dihedral, as the company is called, is being set up in partnership with Read More

News / Distribution

Marriott direct booking drive has Millennial travellers at its heart

By Kevin May | July 1, 2016

Marriott says its controversial marketing campaign to encourage travellers to book direct is based on more than just trying to bypass intermediaries. The #ItPaysToBookDirect campaign is now almost Read More

News / Distribution

How could airlines, hotels, agencies, and platforms share data with less friction?

By Sean O'Neil | June 14, 2016

Travelers hope to be respected as the individuals they are. But too often, their booking experiences are homogeneous and impersonal — and so are their flights and hotel stays. One explanation is th Read More

News / Online

Facebook overhauls Dynamic Ads, just for travel marketers

By Kevin May | May 10, 2016

Facebook is jumping on the realisation for many travel brands that the omnipresent social network can be an important part of their marketing activity. The company is this week relaunching the exis Read More

News / Distribution

The direct bookings challenge to travel managers grows, as hotels lure business travelers

By Viewpoints | April 6, 2016

As companies worldwide grapple with the rise of direct booking, suppliers are accelerating this industry shift by bringing strong incentives to business travelers. In fact, to build customer loyalty a Read More

News / Online

Hotels and OTAs race to revamp their loyalty programs to boost bookings

By Viewpoints | April 6, 2016

Loyalty programs had been a somewhat neglected weapon in the marketing arsenals of both hotels and online travel agencies until recent months. Major hotel chains have been adjusting their loyalty s Read More

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