Marriott

News / Technology

Direct hotel bookings, loyalty and the clandestine world of closed user groups

By Viewpoints | August 26, 2016

Loyalty schemes have been front and centre in advertising campaigns from the large hotel chains this year, as they look to increase their proportion of direct bookings. One notable aspect of this i Read More

News / Technology

Marriott's lifestyle brand partners with Startup Grind

By Juliana Shallcross | August 10, 2016

Marriott International's lifestyle brand AC Hotels is courting entrepreneurs with preferred pricing on meeting spaces and complimentary cocktails. AC has partnered with Startup Grind, which claims Read More

News

Travel industry leaders create Dihedral to tackle travel data

By Linda Fox | July 13, 2016

Former Orbitz chief Jeff Katz is heading up a new company which aims to use travel data to improve the traveller experience. Dihedral, as the company is called, is being set up in partnership with Read More

News / Distribution

Marriott direct booking drive has Millennial travellers at its heart

By Kevin May | July 1, 2016

Marriott says its controversial marketing campaign to encourage travellers to book direct is based on more than just trying to bypass intermediaries. The #ItPaysToBookDirect campaign is now almost Read More

News / Distribution

How could airlines, hotels, agencies, and platforms share data with less friction?

By Sean O'Neil | June 14, 2016

Travelers hope to be respected as the individuals they are. But too often, their booking experiences are homogeneous and impersonal — and so are their flights and hotel stays. One explanation is th Read More

News / Online

Facebook overhauls Dynamic Ads, just for travel marketers

By Kevin May | May 10, 2016

Facebook is jumping on the realisation for many travel brands that the omnipresent social network can be an important part of their marketing activity. The company is this week relaunching the exis Read More

News / Distribution

The direct bookings challenge to travel managers grows, as hotels lure business travelers

By Viewpoints | April 6, 2016

As companies worldwide grapple with the rise of direct booking, suppliers are accelerating this industry shift by bringing strong incentives to business travelers. In fact, to build customer loyalty a Read More

News / Online

Hotels and OTAs race to revamp their loyalty programs to boost bookings

By Viewpoints | April 6, 2016

Loyalty programs had been a somewhat neglected weapon in the marketing arsenals of both hotels and online travel agencies until recent months. Major hotel chains have been adjusting their loyalty s Read More

News / Technology

Oh how we (almost) laughed

By Martin Cowen | April 1, 2016

It's a heady head-scratching mix - a world-first claim, about virtual reality, on April Fool's Day. April Fool's Day, for those of you not living in 1950s Britain, is when "pranksters" are given fr Read More

News / Distribution

Booking.com boss is clicking annoyed

By Martin Cowen | March 9, 2016

Marketing initiatives by hotels chains such as Marriott and Hilton which talk up the benefit of booking direct, have not escaped the notice of Darren Huston, chief executive of Booking.com. “It’s a Read More

From Our Partners / Technology

Robots in hotels will work with humans, not replace them

By Sponsored Content | March 2, 2016

A hotel employee welcomes you in a friendly manner in your own language, hands you the key and informs you of today’s evening menu. What if this team member could speak 19 languages and work 24/7, eve Read More

News / Technology

As Marriott and other brands tap the Internet of Things, Enseo grows

By Juliana Shallcross | February 25, 2016

When it comes to hotel rooms, the Internet of Things (IoT) is more than just a universal remote. Nearly a decade ago, smart tablets began popping up on the nightstands in hotel rooms, giving guests Read More

News / Technology

Hilton campaigns to bring clicks direct

By Linda Fox | February 16, 2016

Hilton Worldwide is the latest to push back at online intermediaries with its campaign to get loyal guests to book direct. The company says its 'Stop Clicking Around' campaign is its biggest launch Read More

News / Technology

Virtual reality is the new Instagram

By Viewpoints | February 15, 2016

Vacations are all about the experience and, in planning them, travelers typically take to social media to get an idea of what a particular destination has to offer. NB: This is a viewpoint by Abi M Read More

News / Distribution

These startups strive to be the sharing economy stars of meeting spaces

By Rob Lovitt | February 8, 2016

Underused assets: They’re what drive the sharing economy. If you have a spare bedroom (or empty vacation home), Airbnb makes it easy to rent it out. If your car’s sitting in the garage, Turo and Getar Read More

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