Marketing

News / Online

Beyond social, research shows hotels looking offline to drive direct bookings

By Nick Vivion | August 10, 2012

Thought-provoking new research by Ecole Hôtelière de Lausanne and RateTiger suggests hotels are looking beyond the marketing channels of the online ecosystem towards more traditional paths to direct... Read More

News / Online

TravelShark CEO jumps (from) the shark

By Kevin May | August 1, 2012

A year on from securing a $5 million funding round, TravelShark CEO Sue Heilbronner has quit the company for a new role with a payment system provider. Read More

News / Online

Summer breezes in with Aviator sunglasses and Instagram at Element Hotels

By Dennis Schaal | June 15, 2012

If pictures are indeed worth a 1,000 words, then sharing them on Twitter via Instagram must translate into tons of marketing merit. Read More

Webinars / Online

Mobile and social marketing for hotels: more similar than you thought?

By Josiah Mackenzie | June 15, 2012

Many mobile marketing conversations focus on tactics such as applications and mobile web development, but there are other equally important concepts to consider as you plan a strategy. Read More

News / Online

Groupon Getaways and cable channel give Dallas debut VIP treatment

By Dennis Schaal | June 14, 2012

There wasn't much intrigue or back-stabbing, but Groupon and the TNT cable network came up with a clever travel promotion timed to coincide with the reprise of Dallas, which debuted last night with... Read More

News / Online

Limos.com changes CEOs and Ann Hoey crashes boys club

By Dennis Schaal | May 21, 2012

Limos.com brought in a new CEO, Ann Hoey, who will be adding some estrogen to the testosterone-ravaged top ranks of the online and mobile ground-transportation industry. Read More

News / Online

Mapping out the customer journey for booking trips using marketing and time travel

By Viewpoints | May 14, 2012

As a travel brand you’re encouraging consumers to see the wonders of the world but you need to understand the wonders of the web first. Read More

News / Online

Oyster quadruples hotel coverage and has very big plans

By Dennis Schaal | May 7, 2012

With some $20 million in funding, professional-review website Oyster.com has its journalist "special investigators" on the move. Read More

News / Online

Orbitz lust wants to put sizzle back into vacations

By Dennis Schaal | May 7, 2012

With all the talk about websites and sex appeal, Orbitz today unveiled a multifaceted rebranding campaign designed to be "a rallying cry for the travel luster." Read More

News / Online

When merchandising is no longer a slippery slope for ski operator

By Dennis Schaal | May 3, 2012

A couple of years ago, Park City Mountain Resort's merchandising efforts were relatively vanilla, with "a couple of pricing tiers and a handful of products." Read More

News / Online

Lessons from startup land and SEO as Buuteeq runs into B&B buzzsaw

By Dennis Schaal | April 20, 2012

Lessons from startup land and SEO as Buuteeq runs into B&B buzzsaw Read More

News / Online

Why the future of online hotel marketing is cloud-based utility computing

By Viewpoints | April 6, 2012

Technology advances incredibly fast, not least in an industry such as travel which has seen incredible levels of disruption across so many disciplines. Read More

News / Online

Trip planning by video -- Brazil takes vacation research to YouTube and mobile game

By Dennis Schaal | March 20, 2012

Chalk one up for Brazilian tourism board Embratur in getting creative about travel inspiration and trip planning. Read More

News / Online

Starwood claims mobile travel industry first with changeable state-aware interface

By Dennis Schaal | March 14, 2012

With nine brands covering nearly 1,100 hotels in 100 countries and territories, Starwood Hotels, with a big assist from mobile developer Bottle Rocket, has come up with a single "state-aware" interface... Read More

News / Online

Buuteeq raises another $2M from existing investment group and others

By Kevin May | February 22, 2012

Independent hotel digital marketing system Buuteeq has pulled in a further $2 million in funding, coinciding with the startup's two-year anniversary. Read More

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