Marketing

News / Online

Google who? Expedia largest traffic source for Priceline

By Dennis Schaal | February 6, 2012

Break up Expedia -- it may wield too much power over Priceline's fate. Read More

News / Online

Secret Escapes kicks off multi million marketing push with February TV slot

By Linda Fox | February 5, 2012

Flash sale site Secret Escapes kicked off the first phase of its marketing campaign last night on Channel 4 with a slogan of the 'worst kept secret in luxury travel' Read More

News / Online

Royal Caribbean gives Times Square subway a makeover

By Dennis Schaal | February 3, 2012

Some would argue that a Royal Caribbean sailing can be transformative -- but there is no debating that the cruise line has transformed the 42nd Street subway shuttle in Manhattan into a ship-worthy... Read More

News / Online

Travel marketing firms merge to create MMGY Global, claim biggest in the world

By Kevin May | December 9, 2011

It's not just constant chatter around the industry about consolidation of suppliers and intermediaries - those spending the industry's marketing money are also joining forces. Read More

News / Online

Turbocharging the Expedia brand

By Dennis Schaal | October 26, 2011

Google News has an archive feature and a regular news search today for "online travel" retrieved a story headlined, "Microsoft to sell shares of online travel service." Read More

News / Online

Travel site Momondo in Russia -- it is a lifestyle thing

By Dennis Schaal | September 27, 2011

Denmark-based Momondo, a flight and hotel metasearch business, sees a lot of upside in Russia. Read More

News / Online

Gogo launches first national TV ads since rebranding [VIDEO]

By Dennis Schaal | September 22, 2011

Gogo introduced national TV ads, radio spots and an integrated marketing campaign -- its first TV campaign since rebranding the company. Read More

Will you fall for this Hotels.com mobile booking stunt? [VIDEO]

By Dennis Schaal | September 6, 2011

Hotel Tonight argues that it is the fastest hotel-booking app in the world, but Hotels.com has figuratively laid down a challenge. Read More

News / Online

Rough guide to marketing data feeds in travel

By Viewpoints | August 23, 2011

Travel companies face an increasingly complex digital market, as ecommerce continues to evolve at a rapid and exciting pace. Read More

News / Online

Ryanair seizes the moment after Gerard Depardieu toilet saga

By Kevin May | August 18, 2011

Never one to miss an opportunity to poke fun at rivals, Ryanair has given over a large part of its homepage to highlight an unfortunate incident involving film star Gerard Depardieu. Read More

News / Online

How hotels can use QR Codes for marketing and customer service

By Patrick Landman | August 16, 2011

QR Codes are starting to find themselves on billboards and print advertising, shops windows, restaurants and bar menus. Read More

News / Online

Airbnb reverts to membership marketing, but some questions over method

By Kevin May | August 9, 2011

Such is the buzz and controversy surrounding Airbnb at the moment that it only has scratch its backside and people are looking to either praise or criticise it. Read More

Hawaiian Airlines tries a mini flash mob, gets huge round of applause

By Kevin May | July 26, 2011

Everyone loves a flash mob, right? Or at least they did when 1,000 people turning up unexpectedly at an airport terminal to dance was still rather unusual. Read More

News / Online

Bing Travel partners with NFL star Dhani Jones -- fumble or success?

By Dennis Schaal | July 19, 2011

Bing Travel partnered with Cincinnati Bengals linebacker Dhani Jones to provide travel trips and to promote the service. Read More

News / Online

Not just Wi-Fi: Aircell becomes Gogo and tests new in-flight entertainment platform

By Dennis Schaal | July 14, 2011

North American airline Wi-Fi provider Aircell changed its name to Gogo and is testing a new in-flight entertainment platform with Delta Air Lines as the presumed launch partner. Read More

Most Popular
Latest Stories