Marketing

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A rough guide to What-Else-Marketing in travel

By Viewpoints | April 27, 2011

"What marketing" is the time-tested technique of informing visitors of opportunities prior to their visits. Read More

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Expedia is back in Kayak flight search results

By Dennis Schaal | March 11, 2011

Several weeks after executing a disappearing act, Expedia is back in Kayak's core flight search results in some U.S. markets. Read More

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TLabs Showcase - HotelMarketingClub

By Kevin May | February 24, 2011

TLabs Showcase on travel startups featuring India-based web and social media training service HotelMarketingClub. Read More

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How the web can make money for destinations through tours and activities

By Stephen Joyce | February 23, 2011

I've learned over the years that working with destinations can be a tricky and sometimes frustrating endeavour. Read More

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Five questions over in-house or outsourcing of hotel web marketing

By Viewpoints | February 22, 2011

One of the top discussions among hotel marketers today is about cutting costs and growing revenues in this tough market. Read More

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Facebooks Deals a killer blow to Groupon for travel offers

By Stephen Joyce | February 3, 2011

Earlier this week, Facebook announced the launch of Facebook Deals in Canada, the UK and Europe. Read More

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Three top tips for remarketing techniques in travel

By Viewpoints | January 28, 2011

Did you know that more than 95% of website visitors leave before completing a transaction? Read More

Cleartrip trying video, social and competitions to inspire travel

By Kevin May | January 25, 2011

Nice idea from Indian online travel agency Cleartrip which runs a competition every day on the site with the single purpose of asking people to explain why they travel. Read More

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TLabs Showcase - Buuteeq

By Kevin May | January 24, 2011

TLabs Showcase on travel startups featuring US-based hotel digital marketing system Buuteeq. Read More

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Jet2 turns off Twitter account, highlights reality of social media

By Kevin May | January 20, 2011

As almost every travel company on the planet is talking up its social media strategy, unusual and perhaps refreshing to find one which is scaling back its activity. Read More

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Bloody Hertz - a very unofficial social media campaign

By Kevin May | January 19, 2011

If this is a subtle way of getting people to talk about car rental giant Hertz in social media, then it deserves plenty of praise - we're not so sure though. Read More

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Four ways Groupon might work for travel businesses

By Viewpoints | January 17, 2011

Although not immediately obvious, the Groupon model might just work for some tourism-related businesses, without them all seemingly "racing to the bottom". Read More

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Does the Groupon model lead tourism businesses racing to the bottom?

By Stephen Joyce | January 14, 2011

Is Groupon, and other group discount sites, changing the way people shop for the better or doing it at the expense of small business? Read More

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So this is how we spend our days - missing context

By Timothy O'Neil-Dunne | January 5, 2011

In the early 1990s the average American Couch Potato would spend more than six hours a day in front of the television. Read More

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Five killer marketing strategies for travel in 2011

By Viewpoints | December 15, 2010

So the travel industry is continually being urged to consider mobile and social media as part of the overall marketing mix - but equally never lose focus on traditional online techniques such as SEO and... Read More

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