Marketing

News / Online

Bing Travel partners with NFL star Dhani Jones -- fumble or success?

By Dennis Schaal | July 19, 2011

Bing Travel partnered with Cincinnati Bengals linebacker Dhani Jones to provide travel trips and to promote the service. Read More

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Not just Wi-Fi: Aircell becomes Gogo and tests new in-flight entertainment platform

By Dennis Schaal | July 14, 2011

North American airline Wi-Fi provider Aircell changed its name to Gogo and is testing a new in-flight entertainment platform with Delta Air Lines as the presumed launch partner. Read More

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Ten point to-do list and things to avoid with modern hotel marketing

By Patrick Landman | July 14, 2011

Where on earth do you start to start when implementing a new marketing strategy for a hotel? Read More

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Hipmunk plugs itself with airport recharging station

By Dennis Schaal | July 12, 2011

What will Hipmunk come up with next? The flight and hotel search engine just placed a recharging station in Portland Airport to take the agony out of handling a laptop, tablet or smartphone with no... Read More

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Is it time for a more intelligent approach to travel marketing?

By Viewpoints | July 12, 2011

Digital and social media have opened the floodgates to real communication between brands and customers. Read More

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Rough guide to running combined online search-TV campaigns in travel

By Viewpoints | July 8, 2011

Marketing brand, product and service with an integrated paid search AND television combination has produced outstanding results for many industry leading travel brands. Read More

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Two thirds of hotels want to offer bookings via a mobile

By Kevin May | July 1, 2011

Hoteliers appear to be coming round to the world of mobile and yet another new channel to manage - 66% believe it is now important to offer bookings via a handset. Read More

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Travelshark tries to add more bite with $5M funding round

By Kevin May | June 28, 2011

Hot on the heels of its recent branding overhaul, Travelshark has captured $5 million worth of funding from a Singapore private equity firm. Read More

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Rough guide for travel companies to working with Groupon and deal sites

By Stephen Joyce | June 23, 2011

I think it's safe to say that no amount of exposing questionable numbers or pointing out pricing faults is going to eliminate daily deals from the marketing landscape. Read More

TripAdvisor survey: Social media, mobile more important than email marketing

By Dennis Schaal | June 22, 2011

When lodging owners in the U.S. are crafting their marketing strategies, they see social media and mobile as more important than email marketing and paid listings on user-review websites. Read More

Expedia: What Groupon Getaways with Expedia means for hotels

By Viewpoints | June 22, 2011

The partnership between Groupon and Expedia to form Groupon Getaways with Expedia has generated a lot of buzz and a healthy interest in the logistics of the daily deal model in travel. Read More

Swiftrank admits brand name is rubbish, changes to TravelShark

By Kevin May | June 16, 2011

US and Singapore-based travel site network Swiftrank has taken the dramatic step of completely rebranding after claiming its original name confused customers and was, well, not very cool. Read More

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Is Groupon a killer app or a serial killer in the travel industry?

By Stephen Joyce | June 14, 2011

Picture this: Agent Aaron Hotchner of the Criminal Minds detective drama stands in front of a room of local police officers to give them details of his analysis. Read More

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Spirit Airlines cashes in on Anthony Weiner scandal

By Dennis Schaal | June 7, 2011

If there is a scandal, then you can expect Spirit Airlines to try to get some traffic out of it as it has now done with the Anthony Weiner scandal. Read More

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Airbnb admits rogue sales team used Craigslist for stealthy property drive

By Kevin May | June 1, 2011

Apartment rental service Airbnb has confirmed salespeople made unsolicited approaches to property owners on classified listings service Craigslist. Read More

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