Flip.to, a hospitality marketing platform that turns their guests into engaged brand advocates recently profiled on TLabs, has signed its largest hotel to date: the iconic Riviera Hotel & Casino on the Las Vegas strip.
The Riviera has 2,000 rooms and will be integrating Flip.to across the entire property. This implementation plays into the larger strategy to pursue engagement across channels in a ruthlessly competitive marketplace.
Anthony Bender, Riviera's VP of marketing and advertising:
“Flip.to is an easy way for us to have real guests providing a positive endorsement about us to their social networks, allowing us to reach potential customers that we otherwise wouldn’t be able to reach."
Flip.to transforms customers into brand advocates on the social media platforms that the guests use regularly.
With personalized landing pages, vouchers, and analytics, the Flip.to platform incentivizes future guests to share their upcoming stay with their social networks as soon as they've booked a room - all without leaving the hotel's branded website.
According to Flip.to, the platform has shown some solid successes, leading to a discernible ROI on many hotels' social media promotions. The average ROI reported by Flip.to is 10 times investment.
New York's On The Ave Hotel, after just two months of participation, had nearly 200 guests sign up for more information via the social networking platform, and saw 117 booked room nights - a return of 66 times investment. 7,800 unique visitors arrived to the hotel's website via the Flip.to platform, an increase of over 100 visitors a day.
Louise Parsons, revenue manager at On The Ave Hotel:
"To anyone in the hotel business who is skeptical about the value of Flip.to, I would tell them that Flip.to provides a fantastic opportunity to reach thousands of potential new customers at no additional cost to the hotel. These new customers are also more likely to book on your direct website, yielding a higher ADR. Our success with Flip.to has vastly exceeded our expectations."
Some other interesting stats from Flip.to's to-date performance:
- 15 to 25 percent of guests who book a room post about their trips on social media.
- For every 100 guests participating in Flip.to, more than 25,000 social connections will learn about a guest's upcoming trip.
- Between 300 and 1,000 of those impressions will result in visits to the hotel's website.
- With 10 to 20 room nights to be booked within six months, that's an average conversion rate of one night for every 10 guest users.