Marketing

News / Online

Flip.to continues signing up hotels to its social media marketing platform

By Nick Vivion | August 17, 2012

Flip.to, a marketing platform for hotels that turns their guests into engaged brand advocates recently profiled on TLabs, has signed its largest hotel to date: the iconic Riviera Hotel & Casino on the... Read More

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Beyond social, research shows hotels looking offline to drive direct bookings

By Nick Vivion | August 10, 2012

Thought-provoking new research by Ecole Hôtelière de Lausanne and RateTiger suggests hotels are looking beyond the marketing channels of the online ecosystem towards more traditional paths to direct... Read More

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TravelShark CEO jumps (from) the shark

By Kevin May | August 1, 2012

A year on from securing a $5 million funding round, TravelShark CEO Sue Heilbronner has quit the company for a new role with a payment system provider. Read More

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Summer breezes in with Aviator sunglasses and Instagram at Element Hotels

By Dennis Schaal | June 15, 2012

If pictures are indeed worth a 1,000 words, then sharing them on Twitter via Instagram must translate into tons of marketing merit. Read More

Webinars / Online

Mobile and social marketing for hotels: more similar than you thought?

By Josiah Mackenzie | June 15, 2012

Many mobile marketing conversations focus on tactics such as applications and mobile web development, but there are other equally important concepts to consider as you plan a strategy. Read More

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Groupon Getaways and cable channel give Dallas debut VIP treatment

By Dennis Schaal | June 14, 2012

There wasn't much intrigue or back-stabbing, but Groupon and the TNT cable network came up with a clever travel promotion timed to coincide with the reprise of Dallas, which debuted last night with... Read More

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Limos.com changes CEOs and Ann Hoey crashes boys club

By Dennis Schaal | May 21, 2012

Limos.com brought in a new CEO, Ann Hoey, who will be adding some estrogen to the testosterone-ravaged top ranks of the online and mobile ground-transportation industry. Read More

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Mapping out the customer journey for booking trips using marketing and time travel

By Viewpoints | May 14, 2012

As a travel brand you’re encouraging consumers to see the wonders of the world but you need to understand the wonders of the web first. Read More

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Oyster quadruples hotel coverage and has very big plans

By Dennis Schaal | May 7, 2012

With some $20 million in funding, professional-review website Oyster.com has its journalist "special investigators" on the move. Read More

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Orbitz lust wants to put sizzle back into vacations

By Dennis Schaal | May 7, 2012

With all the talk about websites and sex appeal, Orbitz today unveiled a multifaceted rebranding campaign designed to be "a rallying cry for the travel luster." Read More

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When merchandising is no longer a slippery slope for ski operator

By Dennis Schaal | May 3, 2012

A couple of years ago, Park City Mountain Resort's merchandising efforts were relatively vanilla, with "a couple of pricing tiers and a handful of products." Read More

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Lessons from startup land and SEO as Buuteeq runs into B&B buzzsaw

By Dennis Schaal | April 20, 2012

Lessons from startup land and SEO as Buuteeq runs into B&B buzzsaw Read More

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Why the future of online hotel marketing is cloud-based utility computing

By Viewpoints | April 6, 2012

Technology advances incredibly fast, not least in an industry such as travel which has seen incredible levels of disruption across so many disciplines. Read More

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Trip planning by video -- Brazil takes vacation research to YouTube and mobile game

By Dennis Schaal | March 20, 2012

Chalk one up for Brazilian tourism board Embratur in getting creative about travel inspiration and trip planning. Read More

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Starwood claims mobile travel industry first with changeable state-aware interface

By Dennis Schaal | March 14, 2012

With nine brands covering nearly 1,100 hotels in 100 countries and territories, Starwood Hotels, with a big assist from mobile developer Bottle Rocket, has come up with a single "state-aware" interface... Read More

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