Marketing

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Orbitz Originals: A sign that mainstream travel brands are finally taking video seriously?

By Nick Vivion | January 10, 2013

As part of their latest promotional campaign, the marketing arm of NY State, Empire State Development, has partnered with Orbitz on a video series promoting Empire State offerings. Read More

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Direct response drives latest push to get people to the slopes

By Nick Vivion | December 5, 2012

Direct response marketers WDMP have created quite the cohesive direct mail and digital campaign for client Monarch Airlines. Read More

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El Al shows a sense of humor with Facebook campaign [VIDEO]

By Sean O'Neil | November 28, 2012

The two-minute video is titled "Excuses El Al Passengers Use to Obtain Free Upgrades." Read More

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The big secret behind viral videos on YouTube

By Kevin May | November 16, 2012

Marketers and social media gurus would love to know how to make their wonderfully crafted video clips "go viral". Finally, here is the answer. Read More

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Engage at Every Stage: a trademarked call to action for mobile marketers

By Nick Vivion | November 9, 2012

The CMO Council has trademarked a signature call to action for mobile marketers called Engage at Every Stage, which urges mobile marketers to use emerging Mobile Relationship Marketing (MRM) to increase... Read More

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Rihanna previews her flirtatious, adventurous campaign for Visit Barbados

By Nick Vivion | November 7, 2012

The Barbados Tourism Authority took up a new look this past year, partnering with one of the island's most well-known exports: pop superstar Rihanna. Read More

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MyVR brings bespoke website design and seamless marketing to independent property owners

By Nick Vivion | October 15, 2012

From a property-specific website to vacation rental aggregators to social media, vacation rental marketing startup MyVR aims to facilitate managing these various touchpoints for vacation rental owners. Read More

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Six marketing lessons from Red Bull and the man who fell to Earth

By Sean O'Neil | October 15, 2012

Travel companies, pay attention. Read More

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Hello Kitty takes tourists around Tokyo with colorful digital gusto

By Nick Vivion | October 8, 2012

Visit Japan, also known as the Japan Toursim Agency, has capitalized on this worldwide obsession in a digitally native way - a Hello Kitty iPhone app. Yes, Hello Kitty is now available for your next... Read More

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Which travel website is winning the SEO game so far in 2012?

By Nick Vivion | October 8, 2012

The search marketing pros at Ayima have been monitoring the state of SEO in the US/UK travel industry over the past year - and it ain't pretty for the legacy brands. Read More

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Room Key CEO talks partnerships, numbers and value propositions

By Nick Vivion | October 4, 2012

Room Key recently announced new partnerships with La Quinta, Millenium Hotels & Resorts, and the Leading Hotels of the World, bringing the total available properties to nearly 50,000. So what does this... Read More

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Concur and Madrona in for $10 million investment in buuteeq

By Nick Vivion | October 3, 2012

Seattle-based digital marketing SaaS provider buuteeq has closed a $10 million investment round co-led by Madrona Venture Group and expense management solution provider Concur. Read More

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Is your digital marketing on track? [INFOGRAPHIC]

By Nick Vivion | August 31, 2012

Social media is a constantly evolving enterprise, a task of shifting complexity that requires regular strategic check-ins to determine whether everything is still working towards a brand's identified... Read More

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Flip.to continues signing up hotels to its social media marketing platform

By Nick Vivion | August 17, 2012

Flip.to, a marketing platform for hotels that turns their guests into engaged brand advocates recently profiled on TLabs, has signed its largest hotel to date: the iconic Riviera Hotel & Casino on the... Read More

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Beyond social, research shows hotels looking offline to drive direct bookings

By Nick Vivion | August 10, 2012

Thought-provoking new research by Ecole Hôtelière de Lausanne and RateTiger suggests hotels are looking beyond the marketing channels of the online ecosystem towards more traditional paths to direct... Read More

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